ScaleyAnswers
Google Ads Answers
Every page here answers one question and stops. No preamble, no funnel, no ten-minute read before the point.
01 - Topic
Google Ads
Budgets, bidding, Performance Max, and the account structure an ecom store actually runs.
- What is Performance Max in Google Ads?Performance Max (PMax) is one Google Ads campaign that spends one budget on Search, YouTube, Display and more. How it works, specs, and where it wastes cash.
- What is Quality Score in Google Ads?Google Ads Quality Score is a 1 to 10 rating of your keyword, ad and landing page. The three parts, what a good score is, Ad Rank, and how to raise it.
- What are negative keywords in Google Ads?Negative keywords stop your Google Ads showing for searches that never sell. Match types, list examples, how to add them, and the traps that waste budget.
- How do I add audience signals to Performance Max?Audience signals are a suggestion for Google's AI, not a fence around your ads. Where to add one, what to put in it, and what it will not do.
- How much does Google Ads cost?Google Ads costs what you budget, and you mostly pay per click. The 2026 average search click is $5.42. Budget rules, CPC by industry, and what drives cost.
- Google Ads vs Facebook Ads: which is better?Google Ads vs Facebook (Meta) Ads for an online store: how each auction works, who each one reaches, and when each wins. Fair, sourced, no made-up benchmarks.
- What is ad copy?Ad copy is the words in an ad: headlines, descriptions and extra lines. What it means, Google Ads' character limits and copy rules, and examples for a store.
02 - Topic
Dropshipping
Whether Google Ads pays for a dropshipping store, and how to run it so it does.
- Is Google Ads good for dropshipping?Yes, when your margin covers the click. When Google Ads pays for a dropshipping store, when it does not, and what to check before you spend a cent.
- What is AI dropshipping and how does it work?AI dropshipping is normal dropshipping with AI tools bolted on. What the two words really mean, which jobs the software holds, and which ones it never will.
- How do you start AI dropshipping?Start with margin, not with the AI. The honest order of work for an AI dropshipping store, what the tools do at each step, and what they cannot do for you.
- Is AI dropshipping legit?Yes, the model is real and the tools are ordinary software. The scam is the promise around it. How to tell a legitimate setup from a course pitch.
- Is AI dropshipping legal?Dropshipping is a way of shipping orders, not a loophole, so it is not illegal in itself. The trouble is counterfeits, delivery promises and AI images.
- Does AI dropshipping work?It works as a speed-up, not as a business plan. What AI genuinely does faster in a dropshipping store, and the one number it cannot change for you.
- Is AI dropshipping worth it?It is worth it when gross profit per order beats cost per order. The sum that decides it, what the tools really cost, and when the honest answer is no.
- What is the difference between dropshipping and AI dropshipping?The business model is identical. AI dropshipping only means software does the research, the listings and the price watching. What changes, and what does not.
- How much can you make from AI dropshipping?Nobody publishes a trustworthy income figure. The arithmetic that decides yours, what four margins really pay, and why one tool's headline number is not it.
03 - Topic
Google Shopping
Feeds, product titles, and the reason a Shopping ad does or does not show.
- How are Shopping ads created?Shopping ads are built by Google from your product feed, not written by hand. The path from product data to a live Shopping ad, step by step.
- What are Google Shopping ads?Google Shopping ads are product listings with a photo, price and store name on Search. How Shopping campaigns work, Shopping vs Search ads, and what they cost.
- When do you pay for a Shopping ad?You pay when somebody clicks, not when your product shows. How Google bills Shopping ads, what stays free, and three ways to pay less for the same click.
- How to get out of Google Shopping?Leaving takes two switches: stop the ads in Google Ads, then stop the listings in Merchant Center. Every route out, from one product to the whole account.
04 - Topic
Merchant Center
Disapprovals, product data and policy. Getting approved, then staying live.
- What is Google Merchant Center?Google Merchant Center is the free tool that sends your products to Google Shopping. What it does, setup step by step, costs, and why products get rejected.
- How does Google Merchant Center interact with Google Ads?Merchant Center holds your products, Google Ads holds your budget, and one link joins them. What the link turns on, and what breaks without it.
- What is a product feed?A product feed is the product data Google builds your Shopping ads from. Required fields, supplemental feeds, how to optimize a Google Shopping feed, and fixes.
- How do I delete products from Google Merchant Center?Deleting a product takes three clicks, and it walks straight back in if your feed still lists it. The order that works, and when not to delete at all.
05 - Topic
Automation
What is safe to hand to software, and what an approval gate is for.
- What is Smart Bidding in Google Ads?Smart Bidding is Google setting your bid in every auction. Maximize conversion value, target ROAS, target CPA, the learning phase, and what bidding cannot see.
- What is the Google Ads AI image generator?The Google Ads AI image generator makes ad images from a prompt or your site. Where it runs, image ad specs, Shopping image rules, and when not to use it.
- What is Optimization Score in Google Ads?Optimization score is Google's 0 to 100% estimate of how ready your account is to perform. What it measures, what a good score is, and why 100% is not the goal.
- What is PPC reporting?A PPC report template you can copy, what every Google Ads report should include, the free reporting tools Google gives you, and the numbers most reports miss.
- What are Google Ads scripts?Google Ads scripts are JavaScript you run inside Google Ads to automate work on a schedule. What they do, script examples, how to add one, and the limits.
- Does Google Ads use AI?Yes, and in more places than most advertisers notice. Where Google's AI already runs in your account, what it decides for you, and what it cannot see.
- How do you use AI in Google Ads?Turn Google's AI on in the right order: tracking first, then bidding, then creative. The sequence, what to check at each step, and what to leave switched off.
- What is an AI media buyer?An AI media buyer is software that does a media buyer's job: watching ad spend, finding waste, preparing changes for approval. What it can and cannot do.
- What does an AI media buyer do every day?The daily loop an AI media buyer runs on an ad account. What it reads, what it flags, what it prepares, and the one thing it never does without your yes.
- How much does an AI media buyer cost?AI media buyer pricing comes in flat, spend-tiered and managed-service shapes. Scaley Suite costs a $199 base fee plus 4% of spend.
- Is it safe to give an AI tool access to my Google Ads account?Yes, when the tool cannot change your account without your individual yes. Read-only access, approval gates, change logs, and what to check first.
- Do AI media buyers work for ecommerce?Yes, ecommerce is where AI media buyers work best: catalogues, Shopping feeds and margins per SKU. Where they fit, and where dropshipping tests them hardest.
- What can an AI media buyer not do?An AI media buyer cannot pick your product strategy, write ad creative or decide your offer. The three real limits, and what is still yours.
- Can AI replace a media buyer?AI replaces the mechanical half of media buying, not the judgment. What a machine does faster than you, and the calls it still cannot make.
- How does an AI media buyer decide what to change?An AI media buyer reads spend, conversion trends, waste and budget pacing before proposing bid, budget or pause changes. Why it waits for your yes.
- Can an AI media buyer manage Performance Max?Yes, but the real work sits around the campaign, not inside it. Google's own AI already runs PMax, so the levers that matter are feed, margins and exclusions.
- How long before an AI media buyer shows results?An AI media buyer starts with a read-only audit, then each change needs real clicks to prove itself. What lands first, and why no one can promise a date.
- Can ChatGPT manage Google Ads?ChatGPT can draft ads, but a blank chat cannot see or change a live Google Ads account. A connected chat like Scaley Media Buyer can read it.
- Can AI read my Google Ads account without changing it?Yes. A read-only connection sees your campaigns, spend and search terms and changes nothing. What it reads, and why nothing moves without your yes.
- Is ChatGPT good for Google Ads?For drafts, ideas and explanations, yes. For running the account, no. Where ChatGPT helps, where it falls short, and what a connected chat adds.
06 - Topic
Conversion Tracking
Getting conversions, revenue and ROAS to report the same number twice.
- What is blended ROAS?Blended ROAS is total revenue divided by total ad spend across every channel. Why platform ROAS never matches it, and which one to run on.
- What is PPC tracking?PPC tracking is how you tie a paid click to what it earned. What Google measures, why two reports disagree, and what to fix before you touch bids.
- What is ROAS?ROAS means return on ad spend: revenue from ads divided by what the ads cost. The formula, Google's own example, and how to increase ROAS without guessing.
- What is a good ROAS?A good ROAS is one above your break-even ROAS, set by your margin. The margin table, why 4 is not always good, and how to judge a ROAS on Google Ads.
- ROAS vs ROI, CPC vs CPM: what is the difference?ROAS vs ROI, CPC vs CPM, CPA vs CPC, ACoS vs ROAS and more. What each PPC metric measures, the formula for each, and which one a store should run on.
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