Which Tool Is Used for Google Ads?

Google Ads is where you build campaigns, set budgets and read results. Everything else plugs into it.

Keyword Planner finds search terms and rough search volume before you launch.

Google Ads Editor is a free desktop app for bulk edits.

The Recommendations page lists changes Google thinks will help, with a 0 to 100% optimization score next to it.

For a store, Merchant Center holds the product feed that Shopping ads run on.

Third-party tools fall into four rough kinds.

Reporting tools pull your numbers into one view.

Rules tools run the logic you write, on a schedule.

Suggestion tools read the account and list changes for you to apply.

Agent tools read the account and decide what to do. Some make the change themselves. Some write it up and wait for you. That one detail decides how much risk you carry, so check it before you connect anything.

Scaley is the kind that waits for you, at three levels.

Scaley Consultant, at $99/mo flat, answers from a screenshot. Scaley Media Buyer, at $99/mo + 1% of total ad spend, reads the live account read-only, answers when asked, and has a one-click audit for waste. Scaley Suite, at $199/mo + 4% of total ad spend, shows waste every day and queues each change. Only the Scaley Suite writes to an account, and only after an individual yes from you.