Why Are My Google Shopping Ads Not Showing?

First, make sure the ads really are off. Do not search Google for your own product to check. One search shows you one moment, in one place, on one device. Your ads can be live and still miss that one search.

Open the campaign in Google Ads and read the Impressions column for the last 7 days. Impressions means how often an ad was shown. If the number is above zero, your ads are running. They are just not winning the searches you tried.

Want to see a single search? Use the Ad Preview and Diagnosis tool in Google Ads. Google says it helps you understand why an ad might not be appearing, and that using it avoids adding fake impressions to your stats.

If impressions are at zero for the whole week, something is blocking the campaign. Run the 6 checks below, top to bottom.

Sometimes the campaign runs, but your best sellers never get a single impression. That is a product problem, not a campaign problem.

Open the products report in Google Ads and sort by impressions, lowest first. For each product stuck at zero, ask 4 questions. Is it approved in Merchant Center? Is it in stock? Is it inside a product group that is not excluded? Is its bid high enough to win?

Watch your feed too. Google warns that a change to product data can drop a top product out of a campaign. A new title, a new product type or a changed custom label can move it out of the group you built for it.

If Merchant Center itself shows 0 products, start with our Merchant Center 0 products guide instead. That is a feed problem, and it has its own checks.

If you run a Standard Shopping campaign and a Performance Max campaign on the same products, they do not both show. Only one ad can win a spot.

Google says that when campaigns in one account could serve the same impression, it picks the campaign with the highest Ad Rank. Ad Rank is Google's score for your bid and the quality of your ad. So a Standard Shopping campaign with a low bid can go quiet the day you launch Performance Max on the same products.

Between two Standard Shopping campaigns, Google says the higher bid will likely win. When the bids are the same, the campaign with the higher priority setting wins.

The fix is to choose which campaign owns which products. Exclude the products from one campaign, or raise the bid on the one you want to win.

Once you find the cause, fix that one thing and leave the rest alone. If you raise the bid, change the product groups and edit the feed on the same day, you never learn which one worked.

Then give it time. Google says new or edited ads and products can take 24 to 48 hours to review. A new campaign or a new bid strategy can also show "Learning" for up to 7 days. So a fix on Monday is not judged on Tuesday.

Once the ads show again, watch where the money goes. Shopping ads have no keywords, so Google picks the searches for you. Open the search terms report and look for the terms that spent money without paying it back.

Each check above takes a few minutes and costs nothing, so run them first.

On the Google Ads side, Scaley Media Buyer ($99/mo for all your stores + 1% of total ad spend) can show which products went quiet. It is ours, so weigh what we say about it. It connects to Google Ads read-only and reads your live campaign, product and search term data. You ask "which of my products got no impressions this week?" and it answers from the account: which campaigns went quiet and which products get the spend while others get nothing. It never changes a setting and never runs on its own.

Know where it stops. Scaley does not connect to Merchant Center and does not edit your feed. Product approval, billing and account warnings stay with you.

Scaley has two more levels. Scaley Consultant ($99/mo flat, for all your stores) connects to nothing. Upload a screenshot of your products report or a Merchant Center warning and you get one straight answer on what to fix first. Scaley Suite ($199/mo for all your stores + 4% of total ad spend) finds dead search terms and products every day and queues each one to cut, with the reason. Only Scaley Suite writes to an account, and only after your yes on each change. Every level starts with a 3-day free trial, card required.