Will it just tell me what Google already tells me?

No. Google's own advice (the rep and the optimization score) exists to make you spend more. Scaley reads 262,792 Slack messages where an agency fixed what those defaults did to real accounts. When Google says raise the budget, Scaley shows you the search terms that would eat it.

Why not just ask ChatGPT?

Ask the same question in both windows. ChatGPT learned Google Ads from Google's own help pages, so it tends to agree with you and with Google. Scaley reads an agency's client notes, written by buyers arguing with real accounts. One of them can read your search terms report. The other is guessing politely.

Is my account too small for this?

An account too small for an agency is still worth doing right. There is no minimum. Scaley Consultant is $99/mo flat and never touches your spend, so it is worth it at any size. At $5K a month of ad spend, Scaley Suite costs $399. Try Scaley Suite for 3 days and judge the real number before you pay a cent.

What Scaley reads and proposes

What Scaley Reads, and What It Is Allowed to Change

Scaley Media Buyer reads your live account and answers what you ask. Scaley Consultant answers from screenshots and CSVs you upload. Scaley Suite adds five modules, Scaling Rules first, and every fix waits for your yes.

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Ask Why Those Search Terms Took Your Money

The search terms report is open and the money went to terms that had nothing to do with your product. Scaley Media Buyer connects read-only in one click, reads the live campaign, product and search term data, and answers like a senior buyer. Scaley Consultant answers the same way from screenshots and CSVs you upload, with nothing connected. Neither one changes anything, ever. Both read 262,792 Slack messages and 8,183 voice memos inside ZenoX Media, a Google Ads agency with $200M+ in client revenue tracked through our campaigns.

It answers when you ask. It does not scan on its own or find issues you never asked about
Scaley Consultant answers from screenshots, CSVs and reports you upload, with nothing connected
Built on 262,792 Slack messages and 8,183 voice memos from ZenoX Media: $200M+ in client revenue tracked through our campaigns
It never sleeps. Ask at 7am or on a Sunday, not when a buyer happens to be free

Consultant reads only what you upload. Media Buyer reads the live account when you ask. Neither one can change a setting.

ai-chatbot

Ask any hour, 24/7. It reads the account and answers. It touches nothing.

The Winner Gets More Budget, with the Reason Attached

Suite only. A dumb rule like "bump 20% when ROAS is over 3" never catches a winner, because a winner needs margin, AOV and day-of-week read together. Scaling Rules reads all three, then proposes the budget move with the reason attached. The proposal sits in the queue until you say yes to that exact change. In the DTC apparel case study the account went from 2.1x to 4.2x ROAS in 60 days, with spend up 18%.

Reads ROAS, AOV and margin together, not one metric on its own
Day-of-week and season patterns are in the read before any proposal
Every proposal carries its reason. The budget does not move until you approve that move
Flags the loser too, with its spend and ROAS attached, ready for your review

Scaling Rules proposes. The budget stays exactly where it is until you approve that move.

scaling-rules

The signature Suite module. It reads ROAS, margin and day-of-week, then proposes more budget for the winner so the extra spend stops going to the wrong campaign.

Find Bad Search Terms Before the Week Ends

Suite only. The search terms report is where the money goes missing, and reading it once a quarter is how a bad term survives for months. Smart Exclusions reads it every day, attaches what each term already spent, and proposes the exclusion. You see the evidence first, then you say yes or no. In the DTC apparel case study, the first audit found the $4K a month of waste in low-intent terms and placements.

Search terms, placements and loss-making SKUs read every day, not every quarter
Each finding arrives with the spend already attached
The exclusion is proposed. You approve it, or you skip it
Loss-making products get named so you can pull them from Shopping fast

Every exclusion is a proposal with its evidence. Nothing is excluded until you approve that term.

Negative keywords, and how to add them by hand

smart-exclusions

It reads the search terms report every day, names each bad term with the spend attached, and you stop paying for clicks that were never going to buy.

Stop Bidding the Same on Every SKU

Suite only. You have products that pay you and products that do not, and Google cannot tell them apart, so it bids the same on both. The Labelizer reads margin, velocity and return rate across your catalog and proposes the label changes for Merchant Center. The labels go live when you approve them. The jewelry case study switched this on and nothing else: ROAS up 38% in seven days, across 2,400 SKUs.

Every SKU scored on margin, velocity and return rate
You pick the tier cutoffs, or keep the defaults
Labels are proposed for Merchant Center and go live when you approve them
Target ROAS, campaign priority and budget can then follow the margin

You set the tiers. No label reaches Merchant Center until you approve it.

labelizer

It scores every SKU by margin and velocity, then proposes the label, so Google stops bidding the same on a hero and a loser.

05$39/mo add-on

Cut Shopping CPCs by 20% Without Rebuilding a Campaign

Google adds a 20% fee to Shopping clicks in the EU and UK, and a Comparison Shopping Service takes that fee back off. Ours is a $39 a month add-on you switch on inside Scaley, on any level, for EU and UK stores only. Approve the switch and Scaley routes the traffic through it. Same Shopping campaigns, same clicks, 20% less paid for them.

Shopping traffic across the EU and UK, once you approve the switch
20% CPC savings on Shopping and PMax through CSS
Your feed stays where it is. No duplication, no extra steps.
$39 a month add-on on any level, switched on inside Scaley. EU and UK stores only

You approve the switch before a single click of Shopping traffic moves. Until then, nothing routes.

css-network

Approve the switch and pay 20% less for the same Shopping clicks.

See a Bad ROAS Day the Same Day It Happens

Suite only. Live spend, ROAS and new-customer numbers from your connected accounts on one screen. A drop flags the same day instead of surfacing in next week's report. In the home decor case study the lead reviews four brands in 45 minutes a day. That is 15 hours a week back.

Live spend, ROAS and new-customer numbers at the top
A drop in spend or ROAS flags the same day, not in next week's report
Weekly reports put spend and ROAS in one place
Creative grouped by hook, angle and product, so you see what does the work

The dashboard reads your account and writes nothing. The numbers move. The settings never do.

unified-dashboard

A bad day finds you the same day, instead of you finding it a week later.

Feature FAQ

That tool ran your account. Scaley does not. The chat tiers are read-only, so they cannot touch a setting even by accident. On the Suite, nothing writes until you say yes to that one change. It answers your questions from an agency's real client notes, and on the Suite every fix waits for your individual yes. You are comparing a bad autopilot with a senior buyer on call.

Now There Is Somebody Qualified to Ask

The search terms report is open and the money already moved. Start the 3-day trial and ask where it went.

3-day free trial. Card required. Cancel anytime

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