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Features

Everything you need to run Google Ads on autopilot.

Scaley isn't six tools duct-taped together. It's one AI media buyer that handles setup, scaling, exclusions, labels, CSS, and reporting. All under one login, all logged, all reversible.

One AI media buyer. Every job covered 24/7.

Built for DTC operators who'd rather grow the brand than babysit Google Ads. Every move logged. Reversible, approvable, all yours.

Your AI media operator

Watches every campaign 24/7. Scales what works, kills what doesn't. Every move logged in plain English.

Operator agent · live action log
  • scaling+18% budget on PMax Hero · ROAS 4.4x
  • exclude12 low-intent search terms paused
  • rebalance€120 moved from Brand → PMax
  • bidBid floor +€0.12 on SKU-7734

Labelizer

Every SKU tagged by margin, velocity, and tier. Bids follow your real economics.

  • SKU-4982Hero
  • SKU-1157Workhorse
  • SKU-7734Bleed

Budget pacing

Daily caps, anti-spike rules, and overspend protection - all on autopilot.

Today€842 / €1,000
On track · 18% pace remaining

Search term mining

Daily negative keyword discovery. Low-intent queries die before they burn budget.

  • how does shipping workpaused
  • buy minimalist necklacekeep
  • is X worth it reviewpaused
  • leather tote bag ukkeep

Reports you'll actually open

Weekly summary with the moves, the misses, and the next bets.

Weekly summary · Scaley10:02
S
Scaley

Week 24 · ROAS 4.38x · €4,820 wasted spend recovered.

+0.42x WoW

Plugs into your stack

One-click OAuth. No engineering. Your account stays yours, revoke in seconds.

  • Google Ads
  • Shopify
Feature deep-dives

The mechanics behind every module.

Click into the section you care about. Every move ships with a reason - you review and implement, or reject, in one click.

Feature 01

24/7 AI media buyer chat

Your own AI media buyer in chat, 24/7. Ask why a campaign dropped, what to scale, where the waste is, how to structure your next launch. It reads your live account data and answers in plain English.

  • Trained on the playbooks running €200M+ of ad spend at ZenoX
  • Pulls your live account data into every answer
  • Suggests the exact change, then you approve it
  • Always on - 2am bid question, Sunday creative review, no waiting
Feature 02

Scaling rules that actually work

Our AI watches every campaign 24/7 and scales what's profitable. No dumb rules like 'bump budget 20% when ROAS is over 3'. Real context-aware moves. Brands go from 2.1x to 4.2x ROAS inside 60 days.

  • Context-aware scaling across ROAS, AOV, margin, and lifetime value
  • Seasonal and day-of-week patterns baked in automatically
  • Pauses underperformers before they burn budget, not after
  • Every change comes with a reason. Review and implement in one click
Feature 03

Smart exclusions

Wasted spend dies fast. Scaley shows you every bad search term, bleed placement, and loss-making product, with evidence, so you approve the exclusion in one click. We find an average of €4K/month of waste in the first audit.

  • Negative keyword mining runs every day, not every quarter
  • Low-intent search terms surfaced with evidence and a one-click exclude
  • Underperforming display placements flagged before they drain budget
  • Loss-making products called out so you pull them from Shopping fast
Feature 04

Labelizer built in

Every product tagged by margin, velocity, and performance tier. Feeds into your bidding so high-margin winners get the budget. One jewelry brand lifted ROAS 38% in seven days on the labelizer alone.

  • Products scored on margin, velocity, and return rate
  • Custom tier rules - pick your thresholds or use ours
  • Syncs to Merchant Center custom labels daily
  • Plug labels into Target ROAS, campaign priority, or budget allocation
Feature 05

Your own CSS network

Tap into our Comparison Shopping Service to cut Google's CPC fee by 20%. Drop in, same day activation, no extra work.

  • Same-day activation across EU + UK
  • 20% CPC savings on Shopping and PMax
  • No feed duplication, no extra workflow
  • EU compliance handled for you
Feature 06

One dashboard for everything

Real-time analytics, anomaly alerts, creative performance. Stop living inside Google Ads UI. Operators save 15+ hours a week on reporting alone.

  • Live spend, ROAS, and new-customer KPIs at the top
  • Anomaly detection that flags drops before the budget report does
  • Weekly reports you'll actually open
  • Creative performance view grouped by hook, angle, and product

Ready to hire your AI media buyer?

Not sure where your account stands? Get your Scaley Score - a free 2-minute diagnostic that grades you 0-100 against our operator SOPs and names the top fixes. No Google Ads connection, no signup.

  • Setup in under 5 minutes
  • Audit-only until you turn on a module
  • Cancel in one click

7-day free trial · cancel anytime

Feature FAQ

Questions operators ask before they let Scaley near their account.

One-click OAuth through Google. No password sharing, no manual exports, no engineer required. Scaley can't write a single change until you approve each change.

Hire your AI media buyer. Live in 5 minutes.

Connect Google Ads in 5 minutes. Your AI media buyer starts the first audit before you finish your coffee. Still kicking the tires? Take the free 2-minute Scaley Score. No signup, no Google Ads connection.

7-day free trial · cancel anytime

Hire your AI media buyer. Live in 5 minutes.

7 days free · cancel anytime