I've tried tools that promised automation and gave me a dashboard. How is this different?

Because the first thing you get is an audit, not a chart. Scaley names the waste per campaign, shows you the evidence for each one, and then waits. A dashboard you still have to live in is just the old job with nicer colours.

I want it hands off. I also want control. Which is it?

Both, and that is the whole point. Handing the account over gets you hands off, but you lose sight of what is happening in it. Doing it yourself keeps you in control and keeps you in the chair every night. Scaley reads the search terms, flags the dead SKUs and queues the scaling moves, then stops. It cannot move a euro until you approve that change.

Inside the account

See What Scaley Finds Before You Approve a Change

Six jobs, all running off the same account data. Scaley finds the terms, the products and the scaling chances worth a look, then puts them in front of you. You approve every change.

01

24/7 Chat for the 2am Bid Question

At 2am you are the only person in the room who has to know why a campaign dropped. Chat is trained on the playbooks that generated €200M+ in revenue at ZenoX, and it reads your live account instead of guessing, so the answer comes back in plain English. What changed, what is wasting money, and which move the account can actually support. Then it suggests the change and waits for you to approve it.

Trained on the playbooks that generated €200M+ in revenue at ZenoX
Every answer pulls your live account data. Not a generic chatbot.
It suggests the exact change. You still approve it.
Ask the 2am bid question, or review Sunday creative, without waiting for office hours

It can tell you what to do at 2am. It cannot do it until you say so, tonight or in the morning.

ai-chatbot

You stop being the only person in the room who has to know everything.

02

Find Out at 2am. Decide Before the Window Closes

When something finally works, it often works at 2am, and a dumb rule like "bump 20% when ROAS is over 3" will never catch that. Scaley reads margin, AOV and day-of-week patterns together before it suggests anything, then the suggestion sits there until you wake up. The budget does not move until you approve it. The apparel brand in the case studies went from 2.1x to 4.2x ROAS in 60 days, with spend up 18%.

It reads ROAS, AOV, and margin together. Not a single-metric tripwire.
Seasonal and day-of-week patterns are already in the model
Flags an underperformer with its spend and ROAS attached, ready for you to review and pause
Each suggestion shows the reason before you approve it

Scaley can catch the winner at 2am. The budget stays exactly where it is until you approve the change.

scaling-rules

Scaley catches the winner while it is happening and puts the reason in front of you.

03

Find Bad Search Terms Before the Week Ends

Scaley mines bad search terms and placements every day instead of once a quarter, and each one reaches you with the spend attached so you can kill it in a click. On a DTC apparel account it found 21 negative search terms, three placement lists and the bleed SKUs. Mark V. read the evidence and approved the list, and €4,182 stayed in the account that first week. The agency he had before had been missing all of it for two years.

Negative keyword mining runs every day, not every quarter
Low-intent terms come with the spend attached, then a one-click exclude
Display placements that never convert get flagged before they take another day
Loss-making products get named so you pull them from Shopping fast

You see the evidence first. Then you kill the term. I cannot exclude a word you have not seen.

smart-exclusions

Scaley finds the bad term, shows you what it spent, and puts the exclusion one click away.

04

Stop Bidding the Same on Every SKU

You have products that pay you and products that do not, and Google cannot tell them apart, so it spends the same on both. The Labelizer tags every SKU by margin and velocity and has the label changes ready for Merchant Center. They go live when you approve them, and from that point Google is bidding on what actually pays you. One jewelry brand did this and nothing else. ROAS up 38% in seven days, across 2,400 SKUs.

Every SKU scored on margin, velocity, and return rate
You pick the tier cutoffs, or keep mine
Catalog re-scored every day. Labels go to Merchant Center when you approve them
Plug them into Target ROAS, campaign priority, or budget so the money follows the margin

You set the tiers. Labels only sync once you approve them. Google never sees a tag you have not signed off.

labelizer

Your budget can finally tell a high-margin winner from a product that makes you nothing.

05

Cut Shopping CPCs by 20% Without Rebuilding a Campaign

Google adds a 20% fee to Shopping clicks in the EU and UK, and a Comparison Shopping Service takes that fee back off. Ours is in the plan, so there is no separate provider to sign up with. Approve the switch and Scaley routes the traffic through it. Same Shopping campaigns, same clicks, 20% less paid for them, which lifts your ROAS floor without you rebuilding anything.

Available for Shopping traffic across the EU and UK, once you approve the switch
20% CPC savings on Shopping and PMax through CSS
Your feed stays where it is. No duplication, no extra steps.
Our CSS is in the plan. No separate provider to sign up with.

You approve the switch before a single click of Shopping traffic moves. Until then, nothing routes.

css-network

Approve the switch and cut your Shopping CPCs by 20%.

06

Get Your Evenings Back. Keep Control

The home decor team ran four brands at €420K a month and got 15 hours a week back, because nobody had to babysit four separate logins any more. Live spend, ROAS and new-customer numbers sit on one screen. You keep control, without the 11pm login.

Live spend, ROAS, and new-customer numbers at the top
A drop in spend or ROAS flags you the same day, not in next week's report
Weekly reports put spend and ROAS in one place
Creative grouped by hook, angle, and product, so you see what is doing the work

The dashboard reads your account. It never writes to it. Control without an 11pm login.

unified-dashboard

A bad day finds you, instead of you finding it three nights later.

The labelizer alone is worth the subscription. It reorganized 2,400 SKUs into proper tiers and our ROAS jumped the same week.

Sam K.

E-commerce Director, jewelry brand

+38% ROAS lift

Read the case study

Scaley found €4K/month of wasted spend in our first audit. The auto-scaling rules have been better than our old agency. Honestly wild.

Mark V.

Founder, DTC apparel brand

4.2x ROAS (up from 2.1x)

Read the case study

Feature FAQ

No. Not one. The first audit is read-only, so it scans 90 days and does not touch a single setting. After that you approve one move at a time, and every change you approve is logged with the reason it was suggested.

Keep them if they are good. Scaley finds and prepares the daily operator work, so the scaling moves, the exclusions, the labels and the reports arrive ready for you to approve. That leaves your agency on strategy, creative and the big calls, which is what you are actually paying them for. Ask them to take the operator work out of the scope and see what the fee does. The apparel founder moved a €5K retainer into creative production. We work alongside a good agency, not against one.

Finally Scale Smoothly Without the 11pm Check

Connect in under five minutes and what comes back is a list of what to fix. Not ready to plug the account in yet? The two-minute quiz gives you a score without a signup or a Google Ads login.

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