ScaleyReal plays, real numbers.
Short, tactical pieces on Google Ads, Shopping, and ecommerce scaling. No listicles, no filler, just what works on real DTC accounts.
The €4K audit: 5 places Google Ads quietly wastes your money
The apparel brand had been running Shopping and PMax for two years. ROAS was stuck at 2.1x. Their agency swore they had optimized every corner. Then Scaley's first audit surfaced €4K/month of pure waste in under an hour. Here's where it was hiding.
Read the playbookThe labelizer playbook: tier your feed by margin, watch ROAS jump
A jewelry brand was running 2,400 SKUs in one undifferentiated Shopping campaign. Their hero bestsellers got the same bid as their long-tail filler. One Target ROAS across the board. Seven days after tiering the feed, ROAS was up 38%. Here's exactly what they did.
Read the playbookScaling rules that actually work (and the dumb ones that don't)
'Increase budget 20% when ROAS > 3 for 3 days.' Rules like that have been copied across every Google Ads tool since 2018. They look smart. They're the reason your account plateaus. Here's what actually moves the needle.
Read the playbookStop paying agencies for grunt work.
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