ScaleyI Could Not Answer Every Store. So I Built Scaley
I run ZenoX Media, a Google Ads agency with $200M+ in client revenue tracked through our campaigns. Scaley puts that team's answers in a chat window, for store owners who run their own ads.
Christopher Krassnig
Founder, Scaley AI · Founder, ZenoX Media
Most people in ecom know me as Ecom Chris, @ecomchrisx.
I run ZenoX Media, the Google Ads agency Scaley came out of. We have $200M+ in client revenue tracked through our campaigns, across 300+ store accounts.
I still run both. A good agency is still worth the invoice. Weekly negatives, feed labels, and routine reports should not be billed like the hard calls.
Using it feels like texting a smart friend who happens to run Google Ads accounts. You ask. Consultant reads a file. Media Buyer reads the live account. The Suite writes a change only after you approve that one.
- In client revenue tracked through our campaigns
- $200M+
- Store accounts behind the playbooks
- 300+
- Slack messages it reads
- 262,792
- Voice memos it reads
- 8,183
Those numbers belong to ZenoX Media, the Google Ads agency Chris runs. Scaley reads the same notes and playbooks.
How a Monday Audit Became Scaley
- 2022
The Same Audit Every Monday
I started ZenoX Media, a Google Ads agency for store owners. Every week looked the same. Wasted spend sitting in the search terms, scaling windows missed, exclusions still living in a spreadsheet. I ran that audit by hand every Monday, and I got sick of it.
- 2024
I Wrote It for My Own Team
I wrote the first version of the Labelizer to tag our own clients' feeds by margin. Then the scaling rules. Then the exclusions. My team ran the operator work through the tool instead of a spreadsheet, and Mondays got shorter.
- 2026
The Tool Left the Agency
The internal tool became Scaley. The answers left my head and the Slack, and a store owner can ask them. On the Suite, each change still waits until you approve it.
Four Rules I Don't Break
Would a Senior Buyer Ship This?
Every feature gets one question. Would a senior media buyer ship this? If my own buyers would not trust it on a live account, I do not ship it.
You Approve or Reject in One Click
On the Suite, every suggested change comes with a one-sentence reason. You approve it or you skip it. The other two levels only answer.
Revoke Us from Google in Seconds
You connect through Google, and you can revoke that access there. On the Suite, the labels and negatives you approved stay in the account if you leave.
If It Breaks, Email the People Who Built It
If something breaks, tell me at hello@scaleyai.com. You reach the people who build the product, not a sales desk and not a ticket number in a queue.
Built by Google Ads Operators
Scaley came out of the account work my team does every week at ZenoX Media, our ecommerce Google Ads agency. The company behind it is Scaley AI LLC, a Wyoming company. I keep the team small on purpose. Send a hard product question to hello@scaleyai.com.
Questions I Get Asked
Is Scaley an agency?
No. ZenoX Media is the agency, and I still run it. Scaley is the chat on top of those notes. When a store outgrows it, I say so, and an agency is the next step. Mine included.
Can it change my Google Ads account?
Consultant reads a file you upload and never connects. Media Buyer reads the live account and cannot change a setting. The Suite queues each fix until you approve that one.
Whose track record is on this page?
ZenoX Media's, and every number prints with that label. My team generated it while running ads for the agency's clients. Scaley uses the same playbooks.
How is this different from asking ChatGPT?
ChatGPT learned Google Ads from Google's help pages and tends to agree with you. Scaley reads 262,792 agency Slack messages from 300+ store accounts. Those notes argue with Google's defaults instead of agreeing with them.
Now There Is Somebody Qualified to Ask
The search terms report is open and the money already moved. Start the 3-day trial and ask where it went.
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