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About Scaley

Built by operators, not SaaS bros.

We run a Google Ads agency. €200M+ in spend managed. We got tired of doing the same audit, the same exclusions, and the same scaling rules every Monday. Scaley is the AI media buyer we built for ourselves first.

Chris Krassnig, founder of Scaley AI and operator at ZenoX Media
ZenoX Media
Chris Krassnig
Founder, Scaley AI · Operator at ZenoX Media

I built the AI media buyer I always wanted.

I run ZenoX Media. My team has generated €200M+ of Google Ads revenue for DTC brands. After a few years of it, the pattern is always the same. Smart founder. Decent account. And 80% of the work is grunt that a senior buyer hates and a junior buyer botches.

So we built it for ourselves first. An AI media buyer that plugs into Google Ads, runs the audits, kills the waste, and scales the winners. Every move comes with a one-sentence reason. Our team ran it on real client accounts for a year before we opened it up.

Scaley doesn't replace your strategist. It replaces the grunt work eating your week. If your account spends more than €5K/month, the trial pays for itself before the trial ends. That's the bar I built it to.

Chris Krassnig · Founder, Scaley AI

Most Google Ads tools are dashboards built by engineers who've never spent a euro of their own money on traffic. Scaley is the opposite - an AI media buyer built by people who run real ad accounts all day. Our job is to take the boring, repetitive grunt work off your plate so you can focus on the decisions that actually move the account.

How we got here

A short origin story.

  1. 2022

    Running the agency

    Started running a performance shop managing €30M+/year across DTC brands. Saw the same wasted spend patterns, the same missed scaling windows, the same manual exclusions every week.

  2. 2024

    Built the internal tool

    Wrote the first version of the labelizer to tag our own clients' feeds. Then the scaling rules engine. Then the CSS integration. The internal tool started running the operator work for us.

  3. 2026

    Opened Scaley to everyone

    What started as an internal operator became Scaley. Now any brand can plug in and get the same leverage that used to sit inside our agency.

What we believe

Four rules we don't break.

01

Operator mindset

Every feature gets one question: would a senior media buyer ship this? If no, it doesn't go in. Built by people who buy media for a living.

02

Honest AI

Every change Scaley suggests ships with a one-sentence reason. No black boxes. You review and implement (or reject) anything in one click.

03

Your account stays yours

OAuth-based access. Every write is approval-gated. Revoke us in seconds from Google. We never hold your setup or your data hostage.

04

Ship fast, fix fast

We ship weekly. If something breaks, we fix it the same day. You get the founder on Slack, not a ticket number in a queue.

The team

A small team of media buyers and engineers.

We're deliberately small. Every person at Scaley has either run a nine-figure ad account or written code that does. No sales reps. No marketers writing our docs. You talk to the people who build the product.

Hire your AI media buyer. Live in 5 minutes.

Connect Google Ads in 5 minutes. Your AI media buyer starts the first audit before you finish your coffee. Still kicking the tires? Take the free 2-minute Scaley Score. No signup, no Google Ads connection.

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Hire your AI media buyer. Live in 5 minutes.

7 days free · cancel anytime