Can AI Do My Google Ads?

If you use Smart Bidding, AI already sets your bids. Google says it bids in every auction using signals like the device, the location, the time and the search itself.

Performance Max goes further. It decides where your ads show across Google's places, from one budget.

So the question is not really whether AI can do your Google Ads. It is which parts you are happy to hand over.

Software reads numbers well. It does not know your business.

It does not know which product is about to sell out, which one has a thin margin, or that a supplier just raised prices. It cannot write the offer. And when a change could cost real money, somebody has to own that call.

That somebody can be you, a freelancer or an agency. What changes with AI is how much reading and number crunching they have to do first.

Scaley sits in the middle. Scaley Consultant, at $99/mo flat, answers from a screenshot. Scaley Media Buyer, at $99/mo + 1% of total ad spend, reads the live account read-only and answers when you ask. Scaley Suite, at $199/mo + 4% of total ad spend, finds the waste every day and queues each fix. Only the Scaley Suite writes to an account, and only after an individual yes from you.

If you want a person to run the whole account, hire one. ZenoX Media does that for stores, and a retainer is $3-8K/mo, from our own agency work.