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The AI media buyer for your Google Ads.

Connect Google Ads in 5 minutes. Scaley kills the wasted spend, scales the winners 24/7, and logs every move. Built by the team running €200M+ in ad spend at ZenoX Media.

Verified reviewers7-day free trial · cancel anytimeGet my Scaley Score · 2 minutes
  • +0%
    Avg ROAS lift
    Jewelry brand, first 7 days
  • 0K
    Wasted spend recovered
    DTC apparel, first audit
  • 0 hrs
    Operator time saved / week
    Home decor, multi-brand
Scaley found €4K/month of wasted spend in our first audit. The auto-scaling rules have been better than our old agency. Honestl...
Mark V. · Founder, DTC apparel brand · 4.2x ROAS (up from 2.1x)
Reviewing 247 search terms...
Spend (7d)
24,812
ROAS
4.38x
New customers
1,284
Labelizer · top SKUsMargin tier
  • SKU-4982HeroHigh
  • SKU-1157WorkhorseMid
  • SKU-7734BleedLow
Live activitynow
Scaling rule fired
PMax · Hero SKUs +18% budget · ROAS 4.4x
Negative added
Search · 12 low-intent terms excluded
€200M+Revenue managed for clients
200+Ecom brands scaled
12+Verticals served
6mo+Roster closed by demand

Track record from ZenoX Media, our sister Google Ads agency where the Scaley team has run accounts for years. Same founders, same playbooks. The Scaley product applies that work at software scale.

Live
Scaling rule fired · PMax · +18% budget on hero SKUs

Already running for brands across these verticals

DTC apparel
€2M/yr spend
Home decor
Multi-brand
Jewelry
2,400 SKUs
Beauty
2x in 60 days
Pet goods
€80K/mo
Outdoor
Shopping + PMax

Tell me you haven't been here.

Every DTC founder running Google Ads hits one of these walls. Most hit all three at once. Here's where your week is leaking.

It's 9 PM and you're still in the search terms report

Tagging junk queries by hand. Tweaking budgets. Building negatives. Tomorrow you do it again. Fifteen hours a week, every week, on work no senior buyer should be doing.

How Scaley fixes it

Daily negative-keyword mining and rule-based scaling - the spreadsheet work runs itself.

€5K/month out, one PDF in

A deck lands once a month. You scroll it, nod, and have no idea what actually changed in the account. The invoice clears. The plateau doesn't move.

How Scaley fixes it

Every change is logged with a one-sentence reason. You see exactly what moved the needle, every day.

ROAS stuck. You know the waste is in there

Bleed SKUs. Low-intent search terms. PMax placements that never convert. You know it's leaking thousands. You just can't sit in the account 24/7 to find it.

How Scaley fixes it

24/7 anomaly detection plus context-aware scaling - waste dies fast, winners scale immediately.

What an account looks like before and after the AI media buyer takes over.

Same brand. Same budget. Same product feed. One week apart. Bleed cut, scaling on the winners.

BEFORE SCALEY
Week 0 · Manual setup
scaley.ai/dashboard

€4,580/mo bleeding · 4 of 5 campaigns in the red

  • PMax · All products
    1.8x
    Bleed
  • Search · Brand + DSA
    3.2x
    OK
  • Shopping · Catalog
    2.1x
    Waste
  • Display · Remarketing
    0.6x
    Burn
  • Performance Max · Test
    0.0x
    Dead
AFTER SCALEY
Week 1 · Scaley running
scaley.ai/dashboard

€4,580 reclaimed · all campaigns healthy · ROAS +2.1x

  • PMax · Hero SKUs
    4.4x
    Scaling
  • Search · Brand + intent
    5.1x
    Hero
  • Shopping · Workhorse tier
    3.6x
    Healthy
  • PMax · Workhorses
    3.1x
    Healthy
  • Bleed campaigns
    Paused
  • €4K
    monthly waste cut
  • +2.1x
    ROAS lift
  • 15 hrs
    operator time saved / week

From plugged in to scaling in minutes.

Three steps. No migration, no kickoff call, no implementation fee. Your first audit lands in your inbox.

01

Plug it in. Two minutes.

  • One-click Google OAuth
  • Scaley can't write until you approve each change
  • Works with MCC accounts out of the box
02

Get your full account audit

  • Wasted spend + scaling angles, named per campaign
  • Surfaces every bad search term, placement, and SKU with evidence
  • You approve every change before it goes live
03

Your AI media buyer runs with you 24/7

  • Scaling rules, exclusions, and labels in plain English
  • Chat any time - 2am bid question, Sunday creative review
  • Cancel in one click, anytime

One AI media buyer. Every job covered 24/7.

Built for DTC operators who'd rather grow the brand than babysit Google Ads. Every move logged. Reversible, approvable, all yours.

Your AI media operator

Watches every campaign 24/7. Scales what works, kills what doesn't. Every move logged in plain English.

Operator agent · live action log
  • scaling+18% budget on PMax Hero · ROAS 4.4x
  • exclude12 low-intent search terms paused
  • rebalance€120 moved from Brand → PMax
  • bidBid floor +€0.12 on SKU-7734

Labelizer

Every SKU tagged by margin, velocity, and tier. Bids follow your real economics.

  • SKU-4982Hero
  • SKU-1157Workhorse
  • SKU-7734Bleed

Budget pacing

Daily caps, anti-spike rules, and overspend protection - all on autopilot.

Today€842 / €1,000
On track · 18% pace remaining

Search term mining

Daily negative keyword discovery. Low-intent queries die before they burn budget.

  • how does shipping workpaused
  • buy minimalist necklacekeep
  • is X worth it reviewpaused
  • leather tote bag ukkeep

Reports you'll actually open

Weekly summary with the moves, the misses, and the next bets.

Weekly summary · Scaley10:02
S
Scaley

Week 24 · ROAS 4.38x · €4,820 wasted spend recovered.

+0.42x WoW

Plugs into your stack

One-click OAuth. No engineering. Your account stays yours, revoke in seconds.

  • Google Ads
  • Shopify

One AI media buyer. Every job covered.

Tap through what's inside. The Labelizer runs on its own. Everything else lives together as the full Scale AI Suite. Same dashboard, same login, same operator.

Module

24/7 AI media buyer chat

Ask your AI media buyer anything, anytime. It reads your live account data and answers in plain English - what to scale, where the waste is, why a campaign dropped.

  • Trained on the playbooks running €200M+ of ad spend at ZenoX
  • Pulls your live account data into every answer
  • Suggests the exact change, then you approve it
  • Always on - 2am bid question, Sunday creative review, no waiting
  • Q: Why did PMax · Hero drop today?
    Answered
  • Q: Where's the waste this week?
    Answered
  • Q: What should I scale next?
    Answered
  • Q: New launch - best structure?
    Answered

Want to see this running on a real account? Plug Scaley in.

7 days free · setup under 5 minutes · cancel anytime

Real wins. Straight from the dashboard.

Pings. ROAS jumps. Spend doubled at higher margin. These aren't case study screenshots - they're moments from accounts running Scaley right now.

Live alert · Mark V.
#scaley-alerts11:42 AM
S
Scaleyapp

Week 1 audit done. Cut €4,182 in waste: 21 low-intent terms negated · 3 display placements paused.

✓ Acted on

+€4,182 of waste cut · week 1

Scaley flagged 21 low-intent search terms and 3 bleed placements before lunch. Net saving on the week: €4,182.

Dashboard · Sam K.
scaley.ai/dashboardLive
ROAS · last 7 days
2.9x
+0.8x vs prior
  • Hero tier4.2x
  • Workhorse3.1x
  • Bleed (capped)1.4x

ROAS jumped 2.1x → 2.9x · 7 days

Labelizer reorganized 2,400 SKUs into hero / workhorse / bleed tiers. Bidding caught up the same week.

Live alert · Nina R.
#scaley-alerts8:15 AM
S
Scaleyapp

Weekly digest: 47 auto-changes shipped. Manual review time: 12 min. All reasons logged in the dashboard.

Reviewed

15 hrs/week back to the team

Stopped manual scaling reviews. Scaley logs every change with the reason. Internal media buyer now reviews, not runs.

Dashboard · Julia B.
scaley.ai/dashboardLive
Spend · last 60 days
€84.2k
+102% with ROAS up 0.7x
  • Day 1 spend€680/d
  • Day 60 spend€1,420/d
  • Blended ROAS3.4x

Account 2x in 60 days

Beauty brand. Connected one Friday, first audit in the bag by Monday. Spend doubled at higher ROAS by day 60.

Live alert · Ops lead
#scaley-alerts2:08 PM
S
Scaleyapp

PMax · Hero asset group flipped profitable today. ROAS 3.4x · spend €1,180 · 17 conversions.

Scaling

First profitable PMax in 6 months

Existing PMax was bleeding. Scaley split it into Hero / Workhorse asset groups. Net-new ROAS: 3.4x.

The AI media buyer vs the three other options on your desk.

Agency retainer, freelance buyer, or DIY. Here's how Scaley stacks up on cost, speed, and lock-in. Pair us with your strategist - we run the grunt, they run the playbook.

FeatureAgency retainerDIY + freelancersScaley AI
Setup time4-8 weeks2-4 weeksUnder 5 minutes
Monthly cost€3-8k retainer€1-4k + your timeFrom $199/mo
Scales with spendCapacity-bound by headcountBlocked by hiringHandles any account size
TransparencyVaries by agencyYou build itEvery change logged + explained
Lock-inOften 3-6 month contractsFreelancer dependencyCancel anytime, pay your final invoice
Speed of iterationWeekly cadenceWhen someone has time24/7 continuous
Account ownershipVaries - some keep the setupYou own itYours, always. Revoke access in one click.
Chris Krassnig, founder of Scaley AI and operator at ZenoX Media
ZenoX Media
Chris Krassnig
Founder, Scaley AI · Operator at ZenoX Media

I built the AI media buyer I always wanted.

I run ZenoX Media. My team has generated €200M+ of Google Ads revenue for DTC brands. After a few years of it, the pattern is always the same. Smart founder. Decent account. And 80% of the work is grunt that a senior buyer hates and a junior buyer botches.

So we built it for ourselves first. An AI media buyer that plugs into Google Ads, runs the audits, kills the waste, and scales the winners. Every move comes with a one-sentence reason. Our team ran it on real client accounts for a year before we opened it up.

Scaley doesn't replace your strategist. It replaces the grunt work eating your week. If your account spends more than €5K/month, the trial pays for itself before the trial ends. That's the bar I built it to.

Chris Krassnig · Founder, Scaley AI

Simple pricing. No sales calls.

7-day free trial on every plan. Cancel anytime. No long contracts.

Labelizer
$49/mo
Billed monthly

Just the labelizer. Tags every SKU by margin and velocity. Your bids stop treating a 60%-margin bestseller and a 12%-margin filler the same way. The jewelry brand on this page paid $49 and got a 38% ROAS lift in week one.

  • Automated tagging by margin, velocity, return rate
  • Tier-based feed structure (hero / workhorse / bleed)
  • Custom thresholds per brand - or use ours
  • Daily sync to your Merchant Center custom labels
  • Email support
Start free trial
Most popular
Scale AI Suite
From $199/mo
4% of ad spend · $199/mo minimum
Example: $10K/mo spend = $400/mo · $50K/mo spend = $2,000/mo

The full AI media buyer. Labelizer + 24/7 AI chat + scaling + exclusions + CSS + dashboard. You pay 4% of managed ad spend, $199/mo floor. No setup fee, no per-seat upsell. A senior buyer costs €5-8K a month. At €50K/mo in spend, Scaley costs $2K. Half the price, runs 24/7.

  • Everything in Labelizer
  • 24/7 AI media buyer chat
  • Scaling engine - every move logged with a reason
  • Smart exclusions surfaced daily, not quarterly
  • CSS network (20% CPC savings on Shopping)
  • Unified analytics dashboard
  • Priority support
Start free trial

7 days free. Cancel anytime. You literally cannot lose.

Not sure Scaley is the right fit yet? Get your Scaley Score first - free 2-minute diagnostic. If your account is already running at A-grade, we'll tell you and you can skip the trial. We'd rather lose a signup than waste your money.

  • Nothing happens until you say so
    Scaley can't write a single change to your account until you approve each change. You stay in the driver's seat, every move.
  • Cancel in one click. No call.
    Cancel from the dashboard. No kill fees, no contracts, no 'sorry to see you go' email chain.
  • Your account stays yours - always
    OAuth-based access. Revoke us in seconds from Google's security panel. Your setup, your data, your account.

Questions, answered.

Still curious? Shoot us a note at hello@scaleyai.com.

Still on the fence? Get your Scaley Score in 2 minutes - no signup needed.

One-click OAuth through Google. No password sharing, no manual exports, no engineer required. Scaley can't write a single change until you approve each change.

Hire your AI media buyer. Live in 5 minutes.

Connect Google Ads in 5 minutes. Your AI media buyer starts the first audit before you finish your coffee. Still kicking the tires? Take the free 2-minute Scaley Score. No signup, no Google Ads connection.

7-day free trial · cancel anytime

Hire your AI media buyer. Live in 5 minutes.

7 days free · cancel anytime