Free tools

Free Google Ads Tools and Calculators

The sums a good media buyer runs before touching a budget. No sign-up, nothing to connect. Put your numbers in and get a straight answer.

Break-Even ROAS Calculator

The ROAS where your ads stop losing money. Also gives your break-even CPA and margin.

Return on ad spend as x and %, backwards from a target, and ACoS to ROAS.

Cost per click from spend, from CPM and CTR, and the most you can afford per click.

Daily and monthly budget from a sales goal, plus how much to spend to test one product.

A 24-point self-check for your account, saved as you go, plus the free Leak Score.

Every tool runs in your browser. Nothing you type is sent to us. Want a straight answer on your own account instead? Take the free Leak Score.