Question 1

How does Scaley connect to my Google Ads?

Accepted Answer

One-click OAuth through Google. Read-only by default. You approve permissions for anything that writes. No passwords, no weird access, no manual imports.

Question 2

Does it work for MCC (manager) accounts?

Accepted Answer

Yes. If you manage multiple brands, Scaley runs across all of them from one dashboard. Great for agencies and multi-brand groups.

Question 3

Will it break my existing campaigns?

Accepted Answer

No. Scaley starts read-only. The first audit happens against your live account without touching a single setting. You then pick which modules to turn on (labelizer, scaling rules, exclusions, CSS) one at a time. Every change is logged and reversible.

Question 4

What's the minimum ad spend to justify Scaley?

Accepted Answer

The $49/mo Labelizer pays for itself on any Shopping spend where margin and velocity vary across SKUs. The $199/mo Scale AI Suite starts making sense around €5K+/month in Google Ads spend, since that's usually where manual scaling and exclusions start leaking money. Below that, the Labelizer alone is the right call.

Question 5

Is my data safe?

Accepted Answer

We're SOC 2 bound, GDPR compliant, and all credentials are encrypted at rest. We never share or sell your data. Your account stays yours.

Question 6

Can I cancel anytime?

Accepted Answer

Yes. Month-to-month, no lock-in. You keep full control of your Google Ads account the whole time.

Question 7

Do I still need a media buyer?

Accepted Answer

Scaley replaces most of the grunt work (setup, scaling, exclusions, reporting). You still want a human for strategy, creative, and high-level account direction. Think of us as the operator, not the strategist.

Question 8

How long does onboarding take?

Accepted Answer

Under five minutes to connect. Under an hour to have your first audit in hand. Most brands have Scaley running their account within a day. No kickoff calls, no six-week migration.

Scaley vs the alternatives.

Scaley vs a media-buying agency

Scaley vs DIY + freelancers

Stop paying agencies for grunt work.

Put your Google Ads on autopilot.