ScaleyScaley Suite
$199/mo + 4% of total ad spend
- Inner Circle seat included (normally $299/mo)
- Leak Report inside your 3-day trial
- Labelizer preview before your first bill
3-day free trial. Card required. Cancel anytime
For store owners shopping for Google Ads software
The Google Ads Optimization Tool That Waits for Your Yes
Built for stores. Scaley Suite reads your products, feed and margin next to the ads, writes the fix and queues it. You tap yes, or it never happens.
Scaley Suite: $199/mo + 4% of total ad spend. 3-day free trial. Card required. Cancel anytime
For stores that run their own Google Ads and want the checking done for them, without handing over the keys.
This chat is an example from the ZenoX Media question bank. Scaley looks answers up in 262,792 Slack messages from the ZenoX Media Slack export.
scaleyai.com/chatScaley Suite
Built from real client questions
You
Should we lower the target ROAS?
Scaley Suite
We should lower it slightly only if the target is restricting spend while the real ROAS and profit still look healthy. A lower target gives Google more room to spend. If performance is already weak, lowering it can cause overspend at an even worse ROAS.
The short answer
A Google Ads optimization tool reads your account and shows what to fix, like wasted search terms or budget in the wrong place. Some tools change things on their own. Scaley Suite, built by the ZenoX Media agency, writes each fix and waits. Nothing changes until you say yes to that one change.
Written and reviewed by Christopher Krassnig
Example: the approval queue
Automation with a Yes Button
How many of last month's clicks came from search terms that never sold? Scaley finds those. This queue is an Example, not a live account. Each line names the exact change and the reason. Nothing moves until you tap yes.
Skip a line and that change never happens. Say no when tracking looks off, a big sale is on, or the data is thin. (Negatives are search terms your ads should never show for. ROAS is sales divided by ad spend.)
A sample queue, not a live account. Only Scaley Suite writes to an account, one approved change at a time. Built by the team behind ZenoX Media, a Google Ads agency with $200M+ in client revenue tracked through our campaigns, across 300+ accounts.
scaleyai.com/queue2 waiting on you
- Search / All TermsYour call
Add "free", "diy" and "template" as phrase match negatives
Each took clicks for 30 days with no sale, past your usual order delay. None match a product you sell.
- Shopping / WinnersWaiting for you
Raise the daily budget by 20%
It sold above your break-even ROAS and ran out of budget before 3pm on 6 of the last 7 days.
- PMax / ProspectingYou approved it
Pause the asset group "Summer Bundles"
It spent all month with no sale, while the "Best Sellers" group in the same campaign sold.
Four kinds of tool, one big difference
The 4 Kinds of Google Ads Optimization Tools
Graders
You connect the account and get a score and a list of problems. Often free. Good for a first look. But it is a snapshot, and you still do every fix by hand.
Rule Engines
You write rules like: if a keyword spends this much with no sale, pause it. The tool runs them on a schedule. Powerful, but you have to know which rules to write.
Scripts
Small bits of code that run inside your Google Ads account. Google Ads Scripts are free and built in. Somebody has to write them, test them and fix them when Google changes something.
AI Agents
They read the account and decide what to do. Some make the change themselves. Some write it up and wait for you. That one detail decides how much risk you carry.
Rival-research tools, like Google's free Ads Transparency Center, do a different job: they show other brands' ads, not your waste. For the four above, the type matters less than one question: who presses the button?
Start free
Free Google Ads Optimization Tools from Google
Start here. These are free and come with your account. The catch: they show you data or suggestions, and you still judge every one.
Recommendations Tab
Google lists changes it thinks will help. Some of them raise your spend, so check each one against your margin before you apply it.
Optimization Score
A score next to the Recommendations tab. It goes up when you apply or dismiss Google's suggestions. It is not your store profit.
Google Ads Editor
A free desktop app for bulk edits. Fast for big changes. It finds nothing for you, so you still decide every edit.
Keyword Planner
Finds search terms and rough search volume. Good for a new campaign. It does not tell you which terms waste money today.
These four are Google's own free tools. Scaley is not part of Google.
How to choose
How to Pick Google Ads Management Software
Feature lists all look alike. Ask every tool on your list these questions, in this order. Here is how Scaley answers each one, limits included.
Can It Write to Your Account?
A tool with write access can fix things. It can also break things. Find out exactly what it is allowed to change before you connect it.
Who Says Yes to Each Change?
Some tools change things on their own once you switch a rule on. Some ask once per change. Opteo and Adzooma also wait for you to apply each fix, so asking first is not rare. Ask for the default, in writing.
Does It Know a Store from a Law Firm?
Most tools were built for every kind of advertiser. A store needs a tool that reads products, the feed and margin, not just keywords and clicks.
How Does the Price Move?
Flat, stepped by spend, or a percent of spend. A flat price can win at high spend. Compare the base fee plus the spend fee at your budget.
Which Campaigns Does It Cover?
Scaley reads Google Ads and Merchant Center: Search, Shopping and PMax (Performance Max, Google's all-in-one campaign). It does not run Meta, Microsoft or TikTok ads.
What Do You Have to Connect?
Scaley Consultant connects to nothing. You send screenshots. Scaley Media Buyer reads the live account through Google's own sign-in, read-only. Scaley Suite connects Google Ads and your Shopify store, with access to make only the changes you approve. Profit math needs your product costs. Before you approve a new ROAS target, check the margin Scaley shows against your own numbers.
What Should the Trial Show?
Use the 3 days on your own account. Scaley Suite's trial comes with a Leak Report and the approval queue, plus a Labelizer preview before your first bill. Read each queued change and its reason. If the reasons do not hold up against what you know about your store, do not pay.
What Happens After You Say Yes?
Scaley Suite makes that one change in Google Ads. Nothing else moves. Write down the old setting first (Google Ads change history shows it too). Wait out your usual order delay, because sales can count days after the click. Then compare with a similar stretch of days, and note any sale or other edit that ran at the same time. If it did not help, set it back in Google Ads.
When Should It Hold Back?
Ask every tool what it does when tracking looks broken, a big sale is on, or the data is thin. With Scaley, that call is yours. Each queued change shows its reason and the numbers behind it. If tracking looks off, a sale is running, or a term has only a few clicks, skip the line. Nothing happens.
What Can It Not Do?
It cannot fix your website, your landing pages or your tracking code. It is built for stores, so lead gen with no product catalog is a poor fit.
Read off their own pages, rows where they win included
Google Ads Optimization Software Compared
I built Scaley, so I am not neutral. Every rival cell below comes from that company's own site. Where a fact was not on the page, the cell says so instead of guessing. The table shows Scaley Suite. The cheapest way in is Scaley Consultant at $99 a month flat, read-only, from screenshots.
What it is
- Scaley Suite
- AI agent with an approval queue
- Optmyzr
- Toolkit with a rule engine
- Opteo
- Suggestions you push live
- Adzooma
- Audits and suggestions
- Ryze AI
- AI agent
- groas
- Done-for-you service
Price
- Scaley Suite
- $199/mo + 4% of total ad spend
- Optmyzr
- $299/mo, or $209/mo billed yearly, at $25K spend
- Opteo
- $129/mo, up to $25,000 spend
- Adzooma
- Free plan. Paid from $69/mo
- Ryze AI
- $89/mo flat for Paid Ads
- groas
- Flat 90-day fee. Amount not on the page
How the price moves
- Scaley Suite
- Grows with your spend
- Optmyzr
- Steps up with spend
- Opteo
- Steps up with accounts and spend
- Adzooma
- Flat per plan
- Ryze AI
- Same at any spend. Optional managed fee
- groas
- Flat per sprint
Who makes each change
- Scaley Suite
- Suite applies each change after your yes on it
- Optmyzr
- Says no change without your approval. Rules you turn on run on a schedule
- Opteo
- You push each one live
- Adzooma
- You pick which to apply
- Ryze AI
- Its pages say both: approval, and auto-applied
- groas
- It runs bids and keywords. You approve spend increases
Free trial
- Scaley Suite
- 3 days, card required
- Optmyzr
- 14 days, card not asked for
- Opteo
- 14 days, payment method at signup
- Adzooma
- Free plan instead of a trial
- Ryze AI
- 7 days on Paid Ads
- groas
- No trial for businesses
Ad platforms
- Scaley Suite
- Google Ads and Merchant Center
- Optmyzr
- Google, Microsoft, Amazon, Meta, LinkedIn and more
- Opteo
- Google Ads only
- Adzooma
- Google, Microsoft, Meta
- Ryze AI
- Google, Meta, Microsoft, TikTok, LinkedIn, ChatGPT
- groas
- Google Ads and ChatGPT Ads, plus SEO
Built for stores
- Scaley Suite
- Yes. Products, feed labels, margin. Suite connects your Shopify store
- Optmyzr
- Shopping and feed tools. Shopify data on request
- Opteo
- Shopping product group tools
- Adzooma
- Has an ecommerce page for Shopping and PMax
- Ryze AI
- Has a Shopify page
- groas
- No store page. Mostly local and lead gen
| Feature | Scaley Suite | Optmyzr | Opteo | Adzooma | Ryze AI | groas |
|---|---|---|---|---|---|---|
| What it is | AI agent with an approval queue | Toolkit with a rule engine | Suggestions you push live | Audits and suggestions | AI agent | Done-for-you service |
| Price | $199/mo + 4% of total ad spend | $299/mo, or $209/mo billed yearly, at $25K spend | $129/mo, up to $25,000 spend | Free plan. Paid from $69/mo | $89/mo flat for Paid Ads | Flat 90-day fee. Amount not on the page |
| How the price moves | Grows with your spend | Steps up with spend | Steps up with accounts and spend | Flat per plan | Same at any spend. Optional managed fee | Flat per sprint |
| Who makes each change | Suite applies each change after your yes on it | Says no change without your approval. Rules you turn on run on a schedule | You push each one live | You pick which to apply | Its pages say both: approval, and auto-applied | It runs bids and keywords. You approve spend increases |
| Free trial | 3 days, card required | 14 days, card not asked for | 14 days, payment method at signup | Free plan instead of a trial | 7 days on Paid Ads | No trial for businesses |
| Ad platforms | Google Ads and Merchant Center | Google, Microsoft, Amazon, Meta, LinkedIn and more | Google Ads only | Google, Microsoft, Meta | Google, Meta, Microsoft, TikTok, LinkedIn, ChatGPT | Google Ads and ChatGPT Ads, plus SEO |
| Built for stores | Yes. Products, feed labels, margin. Suite connects your Shopify store | Shopping and feed tools. Shopify data on request | Shopping product group tools | Has an ecommerce page for Shopping and PMax | Has a Shopify page | No store page. Mostly local and lead gen |
Opteo and Adzooma also ask before each fix, and both start cheaper. So the real question is what each fix is built on. Scaley Suite reads your products, feed and margin next to the ads, writes the full change with its reason, and queues it. The trade: its bill grows with your spend. If you run many ad platforms, love writing rules, or spend a lot, a flat toolkit fits better.
Rival facts were read off each company's own site on 15 October 2026. The pages are linked below. Scaley prices come off our own pricing page.
Already have a shortlist?
Read the Head-to-Head Pages
Each page lines Scaley up against one tool, with the rows where they win written out.
Rival facts on these pages were read off each company's own site.
The checklist
What a Google Ads Optimization Tool Should Check
Any tool worth paying for should look at these. Here is each check, and who does the fix. Scaley Suite queues the Google Ads changes for your yes. Feed, tracking and site problems stay with you or your developer.
Search Terms That Never Sell
Terms with clicks and no sales, checked against what you sell and how long your buyers take. Scaley writes the negatives (terms your ads should never show for) and queues them.
Winners Out of Budget
Campaigns that sell at a profit but hit their daily cap early. Scaley shows the cap and the profit, and queues the budget raise.
PMax Groups That Eat Budget
An asset group is one set of ads and products inside a PMax campaign. Find the groups with spend and no sales. Scaley names the group, says why and queues the pause.
Feed Errors and Disapprovals
Products Google will not show, and why. Scaley reads Merchant Center and gives you the steps. You make the fix in your feed.
Targets Set Against Real Margin
ROAS is sales divided by ad spend. A ROAS target that ignores your margin can lose money on every sale. Scaley checks the target against what you keep and queues the new one.
Tracking That Stopped Counting
If sales stop showing up in Google Ads, every term and campaign gets judged on bad numbers. Scaley flags it. You or your developer fix the site. Scaley does not touch it.
Ads That Do Not Earn Their Clicks
Ads with plenty of spend and few sales. Ask Scaley about any ad and it reads the numbers behind it. Writing new ads and testing them is still your job.
Landing Pages That Lose the Sale
A slow page, or one that does not match the ad, wastes a click you already paid for. Scaley does not edit your site. Check these by hand.
A Report You Can Read
Spend, sales and ROAS in one place. Scaley Suite writes a weekly report. With the two chat levels, you ask and it answers.
A checklist, not a promise of results. Scaley Consultant and Scaley Media Buyer only read and answer. Only Scaley Suite writes, one approved change at a time.
The cost math, out loud
What Scaley Costs on Your Own Spend
Drag in your real monthly ad spend. At $5,000 a month, Scaley Suite comes to $399. At high spend a flat toolkit is cheaper, and we will not pretend otherwise. You pay for the fixes, not another report.
$5,000
$
$2,000$150,000+
Scaley Media Buyer
Scaley Media Buyer is $99 a month plus 1% of $5,000 total ad spend: $149.
$149 a month
Start the 3-Day Free TrialScaley Suite
Scaley Suite is $199 a month plus 4% of $5,000 total ad spend: $399.
$399 a month
Start the 3-Day Free Trial
Worked out from our own price list. Scaley Suite is $199 a month plus 4% of total ad spend. Scaley Media Buyer is $99 a month plus 1% of total ad spend.
Straight answer
Which Tool Fits Your Account
No tool is right for everyone. Here is where Scaley fits and where it does not.
Pick Scaley if
- You sell products and run your own Google Ads.
- You want the waste found for you, not a dashboard to dig through.
- You want to approve every change before it goes live.
- You test products fast and want Scaley Suite checking every day, not once a month.
Pick something else if
- You buy ads on Meta, Microsoft or TikTok and want one tool for all of them.
- You love writing your own rules and scripts.
- You run lead gen with no product catalog.
- You want a free tool. A grader or a free plan fits better.
The worries
Will an Optimization Tool Wreck My Account?
A Tool Already Burned Me Once
A bad change can still waste money, so read the reason before you approve. Scaley Suite puts each change on its own line with the reason, and then it waits. Skip every line and nothing moves.
Isn't Google's Own Optimization Score Enough?
It is free and it is a start. But an optimization score is not your store profit. Check each suggestion against your margin and your sales. Scaley does that check for you, from an agency's notes on fixing real store accounts.
4% of My Spend Is Real Money
It is. Spend $5,000 in a month and the whole bill is $399: $199 base plus $200 at 4%. If that is too much, Scaley Media Buyer only reads, for $99 a month plus 1% of total ad spend.
I Don't Want to Hand Over Control
You do not. You sign in through Google's own screen and can pull access back there any time. Scaley Media Buyer and Scaley Consultant never touch a setting. Scaley Suite waits for a yes on each change.
This Is For You If
You run a store on Google Ads and want the checks done for you, with the final call left to you.
Not For You If
You want a tool that runs the account with nobody watching. This one will not do that.
The offer
What Comes with Scaley Suite
Start the 3-Day Free Trial
3-day free trial. Card required. Cancel anytime
Inner Circle lists at $299/mo on its own Skool page. Every price and term here is the published one on the pricing page.
Every month, every paid bill
The Leak Guarantee: Less Waste Than Your Bill Means the Bill Comes Back
It covers Scaley Suite. Check the list against your own search terms report.
Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill.
Connect Google Ads
One click on Google's own sign-in screen. Scaley reads the account. Nothing in it changes until you say yes to that one change.
See the Waste List in Minutes
Within minutes of connecting, you see every search term and product that took clicks and made no sale, with the dollars next to each one. A counter adds it all up. After that, Scaley Suite shows new waste every day on its own.
Less Waste Than Your Bill? You Get the Whole Bill Back
Any month the waste shown is smaller than that month's bill, email hello@scaleyai.com within 14 days of the bill. We refund the whole bill, base fee and percent.
Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill.
Start the 3-Day Free Trial
3-day free trial. Card required. Cancel anytime
Your first bill comes at the end of your first paid month.
Christopher Krassnig
Founder, Scaley AI · Operator at ZenoX Media
Why it asks first
I Built the Tool I Wanted My Team to Use
I am Christopher Krassnig (Ecom Chris). I run ZenoX Media, a Google Ads agency with $200M+ in client revenue tracked through our campaigns, across 300+ accounts.
Most tools hand you a list to work through. Some change things on their own. I wanted a tool that does the work and leaves the call to the owner.
So Scaley finds the problem, writes the fix with the reason, and stops. You make the call on each change.
The tool should do the work. You should make the call.
Before you pick a tool
Google Ads Optimization Tool FAQ
Anything not here, write to hello@scaleyai.com and ask.
Software that reads your Google Ads account and finds what to fix, like wasted search terms, weak products or budget in the wrong place. Some tools only report. Some suggest fixes. Some make the changes themselves.
Let It Find the Waste. You Say Yes
One Google sign-in and Scaley Suite reads the account. Then you get the queue: each fix, and the reason. Rather start read-only? Scaley Media Buyer only reads and answers.
3-day free trial. Card required. Cancel anytime