ScaleyScaley vs Optmyzr: Operator or Toolbox
Optmyzr is a toolbox you run yourself. Scaley does the running and waits for your yes. I sell one of them, so here is where Optmyzr wins.
Optmyzr is a toolbox. It runs audits and rules across several ad platforms, then hands you a queue of one-click fixes to work through. Scaley is the operator I built for a Google Shopping catalog that turns over every week, so it goes looking for the dying SKUs, the search terms quietly eating money, and the zero-margin product getting bid like your best seller. If you came here looking for an Optmyzr competitor, the real question is which of those two jobs you need doing.
A Toolbox or an Operator
Here is the practical difference between the two, row by row, so you can weigh it yourself. Optmyzr's side is quoted off www.optmyzr.com/pricing and www.optmyzr.com, both read 20 August 2026.
- Networks. Optmyzr runs on Microsoft, Amazon, Meta and LinkedIn as well as Google. Scaley covers Google Ads and Merchant Center and nothing else, so if you buy on more than Google, this row is a straight win for them.
- The daily loop. Optmyzr surfaces one-click optimizations and runs whatever rules you build, which is quick as long as somebody is sitting there to work the queue. Scaley does the looking first, so what reaches you is a short list with the reasoning written next to each line. Nobody has to keep a queue moving.
- Your product feed. Optmyzr's one-click tools update product feeds along with ad text and campaign settings, so they do reach into the feed. Scaley does something different with it. The Labelizer re-scores every SKU by margin and velocity every day and has the new labels ready for Merchant Center, sorted by what each product actually earns you.
- Track record. Optmyzr is an established platform with a large customer base, and it has been named World's Best PPC Software 15 times. Scaley is younger and smaller, and I do not have numbers like that to show you. What I have is ZenoX, where we have generated €200M+ in revenue for ecom brands, and the playbooks this product runs on.
- The bill. Optmyzr prices Essentials and Premium off your monthly ad spend, their own picker runs from $25K to $500K and up, and Enterprise is a custom quote. You owe that tier even in a month when nobody applies a single suggestion. Scaley bills 4% of the spend it actually manages, so when your spend drops the bill drops with it.
- Trying it. Optmyzr gives you 14 days free with no credit card, and a 30-day money-back guarantee on top. Scaley gives you 7 days free and asks for the card up front. If you want a proper look before you hand over anything, they win this row and it is not close.
- Rule depth. Optmyzr's own homepage sells User-Controlled Automation as a headline feature, and its AI Sidekick answers account questions in plain language. Scaley hands you no rule editor at all, which is deliberate, because you should not have to write the rules to get the work done.
If you are still weighing it up, it is this. Buy Optmyzr if you want to build the logic yourself and run it across more than one ad platform. Buy Scaley if you would rather somebody else ran the Google Shopping catalog for you.
Your First Seven Days, Before You Pay a Cent
Seven days, free, and here is exactly what happens in each of them.
- Day 1
You Connect. Nothing Changes
We help you connect through Google OAuth, then Scaley reads the previous 90 days without touching a single setting.
- Then
You Read the Audit and Pick What Goes Live
When the audit is ready you see the waste named per campaign, with the evidence attached, and you go down it one line at a time. Everything you turn on is logged with the reason it was suggested.
- Day 7
You Decide. Either Way, You Keep Everything
On day 7 you look at what Scaley actually found and decide whether it earned its place. If it did not, everything it already built stays in your account and you walk away with it.
We take your card upfront. Billing starts on day 8, so cancel before then and you pay nothing.
You Pay Their Tier Either Way
Optmyzr picks your tier off monthly ad spend, and you owe that tier whether or not anybody applies a suggestion that month. Scaley is 4% of the spend it actually manages, which comes to €800 at €20K a month, €2,000 at €50K and €4,000 at €100K, with a $199 floor underneath in case spend drops. Switching is not a migration. You connect the account, then switch the modules on one at a time, starting with whichever one sits closest to where your money is going.
$199/mo floor · no setup fee, no seat fee, no contract
- Labelizer. Stop paying to sell things that make you nothing
- Daily label changes, ready to approve
- 24/7 chat. You stop being the only person who has to know
- Scaling engine. The winner gets found overnight instead of lost
- Exclusions found daily instead of quarterly
- CSS network. 20% CPC savings on Shopping
- One dashboard for live spend, ROAS and new customers
- Email support at hello@scaleyai.com
Pick Scaley If
- Google Shopping is the account, the catalog turns over every week, and nobody has an hour a day to sit in a toolkit
- Your 60%-margin bestseller is still getting bid like the 12%-margin filler nobody buys
- You would rather be handed a short list with the reasoning attached than a queue you have to work through yourself
- Your best hours are going on search term reports instead of on products and offers
- You want the dying SKUs and the wasted search terms found overnight, ready for one click at 7am
Pick Optmyzr If
- You buy on Microsoft, Amazon, Meta or LinkedIn as well as Google. Optmyzr supports all of them and Scaley touches none of them
- You want to write the logic yourself. Optmyzr gives you a rule engine, one-click optimizations and an AI Sidekick, where Scaley gives you no rule editor at all
- You want a subscription you can budget rather than a cut of spend. Their own pricing page says standard plans are not contract-based, and annual billing saves 30%
- You want a proper look before you pay anything. Optmyzr gives you 14 days with no credit card, plus 30 days to change your mind after that
- You are not on ecom. Scaley is built around a product catalog, so lead gen and local are the wrong fit for it
Keep both if you buy on more than Google and somebody on the team still wants Optmyzr's rule builder. If it is just you, and the catalog is the whole job, start with Scaley. Optmyzr is the toolbox you pick up when you have the hour. Scaley is what keeps looking on the days nobody has that hour.
Wasted Spend Found, Hours Given Back
Scaley found €4K/month of wasted spend in our first audit. The auto-scaling rules have been better than our old agency. Honestly wild.
We stopped hiring junior buyers. Scaley handles the account and our lead just reviews the suggestions. Saves us like 15 hours a week.
Finally Scale Smoothly Without the 11pm Check
Connect in under five minutes and what comes back is a list of what to fix. Not ready to plug the account in yet? The two-minute quiz gives you a score without a signup or a Google Ads login.
7 days free · cancel in one click