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Scaley vs Opteo

Scaley vs Opteo: Cheaper. If You Work It

Opteo pushes a fix live in seconds and costs less than we do. Scaley prepares the change and waits for your yes. If someone works that list daily, take Opteo.

Opteo is a recommendations engine for Google Ads. It reads the account, sorts the improvements by priority, and lets you push a fix live in seconds. That is a fast loop if you like being in the account every day. Scaley is the chat I built for ecom. It reads the account, does the digging before anything reaches you, and changes nothing without your yes. One hands you a queue to work. The other hands you a decision somebody already worked. You are picking between those two shapes, not buying both.

Opteo Is Cheaper. Read This Anyway

Opteo publishes its plans and its whole feature list, so every row below is checkable. Their side is quoted off opteo.com/pricing, opteo.com and opteo.com/features/improvements, all read 7 October 2026.

  1. The bill. Opteo is $129 a month for 10 accounts and $25,000 of monthly spend, $249 for 25 accounts and $100,000, and $499 for 75 accounts and $250,000. Scaley Suite is $199 a month plus 4% of ad spend, so $20K of spend is $999 for the month and $50K is $2,199. Opteo is cheaper at every spend level its plans cover, and yearly billing knocks off two more months.
  2. How often it looks. Opteo refreshes every 24 hours on Basic and every 12 on Professional and Agency. On Scaley Suite, a drop in spend or ROAS flags the same day, not in next week's report.
  3. Who applies it. You push Opteo's improvements live yourself, in seconds, and for somebody who reviews the account daily that beats waiting for anything to be prepared. Scaley does the preparing first and writes the reason next to the change, so it is the same click at the end and a very different hour before it.
  4. The catalog. Opteo's improvements cover keywords, ads, bids, exclusions and Shopping. Scaley goes under the Shopping ads into the feed. Every day the Labelizer checks each product: how much you make on it and how fast it sells. Then it gets new labels ready for Merchant Center.
  5. Accounts and seats. Opteo counts accounts, 10 or 25 or 75, which is how you price an agency book. Scaley prices the spend it manages and never counts logins.
  6. Reporting. Opteo builds branded Google Ads reports and pushes alerts into Slack. Scaley keeps one dashboard where every change carries a one-sentence reason for why it was suggested.
  7. Trying it. Opteo gives you 14 days free and asks for a payment method when you sign up. Scaley gives you 3 days and takes your billing details first too. Same deal on the card, and Opteo gives you more days.

If you have somebody who enjoys working a queue, Opteo sorts theirs by priority and hands it straight to them. If nobody has that hour every day, a queue nobody works is the same as no queue at all.

Your first 3 days

Your First 3 Days Are Free

You get 3 days free on every level. Card required. This is the Suite, day by day.

  1. Day 1

    You Connect. Nothing Changes

    You sign in with Google. You never share a password. Then Scaley reads the last 90 days and does not touch a single setting.

  2. Then

    You Read the Audit and Pick What Goes Live

    Scaley shows the waste in each campaign, with the proof. You go down the list one line at a time. Scaley saves each change you turn on, with its reason.

  3. Day 3

    You Decide. Either Way, You Keep Everything

    On day 3 you look at what Scaley actually found and decide whether it earned its place. Cancel before the trial ends and you pay nothing. Every change you said yes to stays in your account.

We take your card upfront. Your first paid month starts on day 4, charged at the end of that month.

$129 Buys a List. Who Works It?

Opteo's Basic plan is $129 a month, less than Scaley Suite's $199 base fee, and I am not going to pretend otherwise. The real question is what the queue costs you. If somebody on your team works it every day, take Opteo and do not think twice about it. If the improvements pile up unread, you paid $129 a month for a list nobody read. Scaley Suite is $199 a month plus 4% of ad spend, and the work turns up already done instead of compiled for you to do. If you want the judgment without the connection, Scaley Consultant is $99 a month and reads the screenshots you send it.

See What You Would Pay
3-Day Free Trial

Scaley Consultant

$99/mo flat

Always $99 a month

3-day free trial. Card required. Cancel anytime

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  • Answers from real ZenoX client notes, not forum threads
  • Upload screenshots, CSVs and reports. One straight answer
  • Inner Circle seat included (normally $199/mo)
  • Weekly live calls with Chris, the founder, plus every step-by-step playbook the agency uses
Most Popular

Scaley Media Buyer

$99/mo + 1% of total ad spend

At $5K spend that is $149 a month

3-day free trial. Card required. Cancel anytime

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  • Everything in Scaley Consultant
  • One-click Google Ads connection, read-only
  • Reads live campaign, product and search term data
  • You ask the questions. It answers from the live account
  • 1% of your total ad spend. No minimum, no cap
  • Leak Report inside your 3-day trial
  • Leak Guarantee: we show you more waste than your first bill, or refund it. Terms apply
3-Day Free Trial

Scaley Suite

$199/mo + 4% of total ad spend

At $5K spend that is $399 a month

3-day free trial. Card required. Cancel anytime

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  • Everything in Scaley Media Buyer, plus it can make changes. Each one waits for your yes
  • More budget for winners, with the reason (Scaling Rules)
  • Every product sorted by the Labelizer into Hero (your best earners), Workhorse (steady margin) or Bleed (losing you money)
  • New product labels every day, each queued for your yes
  • Finds dead search terms and products daily, queues them to cut
  • One dashboard for spend, return on ad spend (ROAS) and new customers
  • Nothing changes until you say yes
  • Leak Report inside your 3-day trial
  • Labelizer preview before your first bill
  • Leak Guarantee: we show you more waste than your first bill, or refund it. Terms apply

Pick Scaley If

  • Nobody on the team has a spare hour a day to work through a list of improvements
  • You are on ecom with a real catalog, and the feed is where the money is going
  • You would rather be handed the decision than the list it came out of
  • You run your own account, and you want a bill that starts at the $199 base and only grows when your spend does
  • You are testing products fast, so a 24-hour refresh tells you about a SKU you killed yesterday
  • You want Google Ads, Shopping and Merchant Center handled in one place, on one bill

Pick Opteo If

  • You spend over $250,000 a month and want an account manager. Opteo's Enterprise tier comes with one, and a 6-hour refresh on top
  • You manage a book of client accounts and Opteo's bands fit it. The bands are 10, 25 or 75 accounts, and each one caps monthly spend too, so check your book against the spend cap and not just the account count
  • Somebody reviews suggestions daily and likes doing it. Opteo sorts what to fix by priority and lets that person push a fix live in seconds, which beats waiting for anything to be prepared
  • You want Slack alerts and branded Google Ads reports more than you want the work done for you, because that is exactly what Opteo is built to hand you
  • You want two weeks to try it. Opteo gives you 14 days free, where Scaley gives you 3
  • You are not ecom. Opteo does not care what you sell, and Scaley is built around a product feed
Bottom line

Opteo tells you what to fix, sorts the list by priority and pushes each change live when you click. Scaley does the finding and the preparation first, so the decision reaches you already worked. Which one you want comes down to whether somebody on your team is going to open and work that list tomorrow.

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Ask Where Your Ad Money Went

Connect read-only in under five minutes. Ask which search terms and products lost money last month. Not ready to connect? The two-minute quiz scores you with no Google Ads login.

3-day free trial. Card required. Cancel anytime