ScaleyScaley vs Opteo: Faster Click, Different Job
Opteo pushes a fix live in seconds and costs less than we do. Scaley prepares the change and waits for your yes. If someone works that list daily, take Opteo.
Opteo is a recommendations engine for Google Ads. It reads the account, sorts the improvements by priority, and lets you push a fix live in seconds, which is a fast loop if you like being in the account every day. Scaley is the media buyer I built for ecom, so it watches Google Ads and Merchant Center and does the digging before anything reaches you. One hands you a queue to work. The other hands you a decision somebody already worked. Most people comparing these two are picking between those shapes, not buying both.
A Faster Click, a Different Job
Opteo publishes its plans and its whole feature list, so every row below is checkable. Their side is quoted off opteo.com/pricing, opteo.com/features and opteo.com/features/improvements, re-read 21 August 2026.
- The bill. Opteo is $129 a month for 10 accounts and $25,000 of monthly spend, $249 for 25 accounts and $100,000, and $499 for 75 accounts and $250,000. Scaley is one plan at 4% of the spend it manages, so €20K a month is €800, €50K is €2,000, and €100K is €4,000. Opteo is cheaper at every spend level its plans cover.
- How often it looks. Opteo refreshes every 24 hours on Basic and every 12 on Professional and Agency. Scaley watches the account as it runs, so a bad day gets flagged while it is happening instead of at the next refresh.
- Who applies it. You push Opteo's improvements live yourself, in seconds, and for somebody who reviews the account daily that beats waiting for anything to be prepared. Scaley does the preparing first and writes the reason next to the change, so it is the same click at the end and a very different hour before it.
- The catalog. Opteo has a Manage Shopping Ads improvement, and nothing about Merchant Center or product feeds anywhere on its feature list. Scaley works the feed underneath those ads, so the Labelizer re-scores every SKU by margin and velocity every day and has the label changes ready for Merchant Center.
- Accounts and seats. Opteo counts accounts, 10 or 25 or 75, which is how you price an agency book. Scaley prices the spend it manages and never counts logins.
- Reporting. Opteo builds custom Google Ads reports and the Opteo Scorecard, and it pushes alerts into Slack. Scaley keeps one dashboard where every change carries a one-sentence reason for why it was suggested.
If you have somebody who enjoys working a queue, Opteo sorts theirs by priority and hands it straight to them. If nobody has that hour every day, a queue nobody works is the same as no queue at all.
Your First Seven Days, Before You Pay a Cent
Seven days, free, and here is exactly what happens in each of them.
- Day 1
You Connect. Nothing Changes
We help you connect through Google OAuth, then Scaley reads the previous 90 days without touching a single setting.
- Then
You Read the Audit and Pick What Goes Live
When the audit is ready you see the waste named per campaign, with the evidence attached, and you go down it one line at a time. Everything you turn on is logged with the reason it was suggested.
- Day 7
You Decide. Either Way, You Keep Everything
On day 7 you look at what Scaley actually found and decide whether it earned its place. If it did not, everything it already built stays in your account and you walk away with it.
We take your card upfront. Billing starts on day 8, so cancel before then and you pay nothing.
$129 Buys a List. Who Works It?
Opteo's Basic plan is $129 a month, under Scaley's $199 floor, and we are not going to pretend otherwise. The real question is what the queue costs you. If somebody on your team works it every day, take Opteo and do not think twice about it. If the improvements pile up unread, you paid $129 a month for a list nobody read. Scaley is 4% of the spend it manages, and the work turns up already done instead of compiled for you to do.
$199/mo floor · no setup fee, no seat fee, no contract
- Labelizer. Stop paying to sell things that make you nothing
- Daily label changes, ready to approve
- 24/7 chat. You stop being the only person who has to know
- Scaling engine. The winner gets found overnight instead of lost
- Exclusions found daily instead of quarterly
- CSS network. 20% CPC savings on Shopping
- One dashboard for live spend, ROAS and new customers
- Email support at hello@scaleyai.com
Pick Scaley If
- Nobody on the team has a spare hour a day to work through a list of improvements
- You are on ecom with a real catalog, and the feed is where the money is going
- You would rather be handed the decision than the list it came out of
- You spend more than $25,000 a month on one account, which is where Opteo's entry plan runs out
- You want Google Ads, Shopping and Merchant Center handled in one place, on one bill
Pick Opteo If
- You want a dedicated account manager. Opteo's Enterprise tier comes with one, and a 6-hour refresh on top
- You manage a book of client accounts and Opteo's bands fit it. The bands are 10, 25 or 75 accounts, and each one caps monthly spend too, so check your book against the spend cap and not just the account count
- Somebody reviews suggestions daily and likes doing it. Opteo sorts what to fix by priority and lets that person push a fix live in seconds, which beats waiting for anything to be prepared
- You want Slack alerts and custom Google Ads reports more than you want the work done for you, because that is exactly what Opteo is built to hand you
- You are not ecom. Opteo does not care what you sell, and Scaley is built around a product feed
Opteo tells you what to fix, sorts the list by priority and pushes each change live when you click. Scaley does the finding and the preparation first, so the decision reaches you already worked. Which one you want comes down to whether somebody on your team is going to open and work that list tomorrow.
Wasted Spend Found, Hours Given Back
Scaley found €4K/month of wasted spend in our first audit. The auto-scaling rules have been better than our old agency. Honestly wild.
We stopped hiring junior buyers. Scaley handles the account and our lead just reviews the suggestions. Saves us like 15 hours a week.
Finally Scale Smoothly Without the 11pm Check
Connect in under five minutes and what comes back is a list of what to fix. Not ready to plug the account in yet? The two-minute quiz gives you a score without a signup or a Google Ads login.
7 days free · cancel in one click