Five tools, each with a price you can see
WordStream sells ad services and prices them on a call. If you want a tool you run yourself, with the price on the page, here are five, with the catch.
3-day free trial. Card required. Cancel anytime
The best WordStream alternative depends on what you sell. For an ecom store whose sales run through Google Shopping, I would pick Scaley, the tool I built out of ZenoX Media, my Google Ads agency. For rules you build yourself, Optmyzr. For fixes you push live yourself, Opteo. For a free plan, Adzooma.
Written and reviewed by Christopher Krassnig
Who each tool fits, where it wins, what it costs and where it falls short. Tap a card for the row-by-row page.
Rival prices and terms read off each tool's own site, read 15 October 2026. Scaley's prices come from our own price list.
WordStream's pricing page sends you to book a free consultation. Every tool on the short list prints its price on its own site.
It is WordStream by LocaliQ, part of the USA TODAY Network. It started as a keyword tool and now sells ad services. Some owners want a tool they run themselves.
Its services list names search, display, video and social ads, listings, SEO and chat. If Google Shopping pays your bills, ask any tool what it does with your product feed.
If none of these bother you, WordStream may still be the right call. The switch-or-stay list is below.
I founded Scaley, and I still run ZenoX Media, a Google Ads agency. So one tool on this list is mine, and I am not neutral about it. Every fact about WordStream and the other tools comes off their own sites, read 15 October 2026. Where a site left something out, I left it out too. Prices move, so check before you budget.
Scaley runs on the playbook of my agency, ZenoX Media, with $200M+ in client revenue tracked through our campaigns, across 300+ accounts. That is the agency's record, not a Scaley result.
WordStream started as a keyword tool. Today it is WordStream by LocaliQ, part of the USA TODAY Network, and it sells a full set of ad services to small businesses. Its pricing page sends you to book a consultation, so you cannot see a price first. People look elsewhere when they want a tool they run themselves, a price on the page, or one built for Google Shopping. Here are five options, each with its price and its catch.
WordStream first, then the same five tools as the cards. The last row prices every tool at $10,000 a month of ad spend.
Price
Free trial
Ad networks
How changes go live
Best for
Cost at $10,000 a month of spend
| Feature | WordStream | Scaley AI | Optmyzr | Opteo | Adzooma | Ryze AI |
|---|---|---|---|---|---|---|
| Price | No public price. Its pricing page sends you to book a free consultation | Scaley Consultant: $99/mo flat. Scaley Media Buyer: $99/mo + 1% of total ad spend. Scaley Suite: $199/mo + 4% of total ad spend | At $25K of spend, Essentials is $299/mo, or $209/mo billed yearly. Premium is $389/mo, or $272/mo yearly. It climbs with spend | From $129/mo for up to $25,000 of spend and 10 accounts. Professional is $249/mo for up to $100,000 and 25 accounts. Agency is $499/mo for up to $250,000 and 75 accounts. Enterprise is custom. Yearly billing gives two months off | Free plan. Silver is $69/mo or $700/yr. Gold is $179/mo or $1,800/yr. Enterprise is a custom quote | Paid Ads is $89/mo flat. Agency is $279/mo. An optional Managed Campaigns add-on takes 0.8% to 5% of the spend it manages |
| Free trial | No trial listed. Free Google Ads and Facebook Ads Performance Graders | 3-day free trial. Card required. Cancel anytime. Same on every level | 14 days free, and you start without paying | 14 days free. It asks for a payment method at signup | No trial. A free plan with no time limit instead | Ryze AI gives 7 days free on Paid Ads and Agency |
| Ad networks | Search, Display, Video and Social Ads, plus listings, SEO and chat | Google Ads and Merchant Center | Google, Microsoft, Amazon, Meta, LinkedIn, TikTok and Yahoo! Japan Ads | Google Ads only | Google, Microsoft and Meta Ads | Google, Meta, Microsoft, TikTok and LinkedIn Ads |
| How changes go live | Its pages sell services and a demo, and do not say. Ask on the call | Consultant and Media Buyer are read-only. Suite brings each change with the reason and waits for your yes | Its homepage says "No changes without your approval, ever." Rules you switch on run on a schedule, up to hourly on the top plans | You push each fix (an Improvement) live yourself, in a few seconds | You decide. Its own FAQ asks "Does Adzooma make changes automatically?" and answers "No." Applying a fix takes 2 clicks in the app | Its own pages disagree. Pricing says "Approval on every change." The homepage says it "adjusts automatically." Check which mode you are in |
| Best for | Small businesses that want advertising services and a team to talk to | Ecom stores whose money runs through Google Ads and Google Shopping | PPC agencies and experienced in-house teams who want power tools and build their own rules | Google Ads users who want suggested fixes they push live themselves, across several accounts | Small advertisers who want free audits and simple fixes across Google, Microsoft and Meta Ads | Small businesses or agencies that want one cheap flat-fee tool across lots of ad channels plus SEO |
| Cost at $10,000 a month of spend | Not public. Book a consultation | Consultant $99/mo. Media Buyer $199/mo. Suite $599/mo | $299/mo, or $209/mo billed yearly | $129/mo | $0 to $179/mo | $89/mo |
If WordStream's services do the job and you like having people to call, stay. If you want rules you build yourself across many ad networks, Optmyzr. If you want to push each Google Ads fix yourself, with clear prices, Opteo. If you want it free, Adzooma. If you want one flat price across lots of channels, Ryze AI. If Google Shopping pays your bills, start with Scaley.
Rival prices and terms read off each tool's own site, read 15 October 2026. Scaley's prices come from our own price list.
Run the new tool next to what you have for a few days. Then keep the one whose findings hold up, not the one that shouts the biggest number.
Keep your current setup running. Start the free trial of the tool you picked. Opteo and Optmyzr give you 14 days free. Scaley gives you 3, and on Scaley Media Buyer and Scaley Suite a Leak Report comes inside the trial.
Which search terms and products spent money last month and sold nothing? Use the same dates and the same sales tracking on both, so you compare like for like.
Click into the search terms and products each one flagged. Keep the tool whose findings are right and come with a reason you can check. Then cancel the other, inside its notice terms.
A switch costs three things: the new bill, any overlap, and your time. Say you spend $10,000 a month on Google Ads.
The new bill, off each tool's own site, read 15 October 2026. Optmyzr: $299/mo, or $209/mo billed yearly. Opteo: $129/mo. Adzooma: $0 to $179/mo. Ryze AI: $89/mo. Scaley at that spend: Consultant $99/mo. Media Buyer $199/mo. Suite $599/mo. WordStream shows no public price, so ask it for yours.
The overlap: a free trial costs nothing, but your current bill keeps running until you cancel. Check your renewal date and notice terms before you start, so the trial ends before the next bill.
Your time goes into connecting, reading the first findings and deciding. The cost people forget is the waste you keep paying while you put the decision off.
On Scaley Media Buyer and Scaley Suite, the first paid bill carries the Leak Guarantee. Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill.
Scaley finds the waste, writes the fix and queues it. You tap yes. Only Scaley Suite can change an account, one approved line at a time. The two levels below it only read.
Skip a line and that change never happens.
A sample queue, not a live account. Only Scaley Suite writes, and only after you approve that line.
Pause the products that spent for 30 days with no sale
Tracking checks out, and 30 days is longer than these products usually take to sell.
Move $200 a month from broad search terms to the top Shopping products
Example check: after product cost and ad cost, those products still leave a profit. The broad terms do not.
Add the terms with 60 days of clicks and no sale as negatives
Nobody who typed them bought, and 60 days covers late sales.
Drag in your real monthly ad spend. All three levels price themselves as you move it.
$10,000
Scaley Consultant is a flat $99 a month. Your ad spend does not change the price.
$99 a month
Start the 3-Day Free TrialScaley Media Buyer is $99 a month plus 1% of $10,000 total ad spend: $199.
$199 a month
Start the 3-Day Free TrialScaley Suite is $199 a month plus 4% of $10,000 total ad spend: $599.
$599 a month
Start the 3-Day Free TrialWorked out from our own price list. Scaley Consultant is $99/mo flat. Scaley Media Buyer is $99/mo + 1% of total ad spend. Scaley Suite is $199/mo + 4% of total ad spend.
Consultant reads screenshots you upload. Media Buyer reads the live account and cannot touch it. Suite brings each change with the reason and waits for your yes.
$99/mo flat
Always $99 a month
3-day free trial. Card required. Cancel anytime
$99/mo + 1% of total ad spend
At $5K spend that is $149 a month
3-day free trial. Card required. Cancel anytime
Leak Guarantee: any month we show you less waste than your bill, we refund it
Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill. Full terms
$199/mo + 4% of total ad spend
At $5K spend that is $399 a month
3-day free trial. Card required. Cancel anytime
Leak Guarantee: any month we show you less waste than your bill, we refund it
Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill. Full terms
Scaley Consultant
$99/mo flat
3-day free trial. Card required. Cancel anytime
Scaley Media Buyer
$99/mo + 1% of total ad spend
3-day free trial. Card required. Cancel anytime
Scaley Suite
$199/mo + 4% of total ad spend
3-day free trial. Card required. Cancel anytime
3-day free trial. Card required. Cancel anytime
Inner Circle lists at $299/mo on its own Skool page. Every price and term here is the published one on the pricing page.
It covers Scaley Media Buyer and Scaley Suite. Check the list against your own search terms report.
Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill.
One click on Google's own sign-in screen. Scaley reads the account. Nothing in it changes until you say yes to that one change.
Within minutes of connecting, you see every search term and product that took clicks and made no sale, with the dollars next to each one. A counter adds it all up. On Scaley Media Buyer, one click runs the audit. Scaley Suite shows new waste every day on its own.
Any month the waste shown is smaller than that month's bill, email hello@scaleyai.com within 14 days of the bill. We refund the whole bill, base fee and percent.
Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill.
3-day free trial. Card required. Cancel anytime
Your first bill comes at the end of your first paid month.
If WordStream is not the only tool on your mind, these pages go deeper on one each.
Every rival fact on those pages is read off the rival's own site, with the date.
Anything this does not answer, write to hello@scaleyai.com and ask.
WordStream by LocaliQ, part of the USA TODAY Network. It started as a keyword research tool and grew into a set of ad services for small businesses: search, display, video and social ads, plus listings, SEO and chat. It still offers free Google Ads and Facebook Ads Performance Graders.
Start the trial while your current setup still runs. Ask which search terms and products lost money last month. Then keep the tool whose answers held up when you checked them.
3-day free trial. Card required. Cancel anytime
Scaley