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Scaley

Automation with a yes button, built for Shopify

Google Ads Automation for Shopify That Asks First

Scaley Suite reads your Google Ads, your Merchant Center feed and your Shopify margins. It finds the waste and writes each fix down with the reason. Then you tap yes, or you skip it.

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Scaley Suite: $199/mo + 4% of total ad spend. 3-day free trial. Card required. Cancel anytime

For Shopify store owners who run their own Google Ads. Scaley is not a Shopify App Store app. Suite connects your store during setup, read-only.

The question is real, from the ZenoX Media question bank. The answer is an example for a made-up store. Scaley is built by ZenoX Media, a Google Ads agency with 300+ store accounts and $200M+ in client revenue tracked through our campaigns.

scaleyai.com/chatScaley Suite
Example chat, made-up store

  1. You

    What can we do to improve our store's performance?

  2. Scaley Suite

    Start with the products that spend and never sell. Your Shopify orders show the speckled mug took clicks all month with no order, on a thin margin. I queued a Bleed label for it in Merchant Center, with that reason on the line. It goes live only if you tap yes.

The short answer

Google Ads automation for Shopify is software that does the routine ad work for your store. Scaley Suite connects Google Ads, Merchant Center and your Shopify store. It reads your feed, campaigns and product margins, finds the waste, writes each fix with the reason and queues it. No change goes live until you tap yes.

Written and reviewed by

Where Shopify ad money goes missing

Four Places a Shopify Store Leaks Ad Money

The Feed Sync

The Google & YouTube app sends your products to Merchant Center. But a disapproved product or a missing size can drop a best seller out of the auction. The ads keep running. Just not on the product that pays.

Tracking That Counts Wrong

If a purchase fires twice, Google thinks you sold twice as much. If the order value never comes through, it cannot tell a big order from a small one. Either way, it bids on bad numbers.

Products Hiding Inside PMax

Performance Max shows you one campaign total. Inside it, a few products sell and some spend all month with no sale. From the campaign view, it all looks like one number.

Margin Google Never Sees

Shopify knows what each product costs you. Google Ads does not. So it can bid the same on a product that pays you well and one that barely breaks even.

Each leak sits between two systems. Your store has half the facts. Your ad account has the other half.

Why Shopify stores bleed quietly

Your Store Knows the Margin. Your Ads Never See It

Shopify knows what each product costs you and how fast it sells. Google Ads knows none of that. It sees a sale and a price, and it bids to get more of them.

So your best margin product and your thinnest one sit in the same Performance Max campaign, chasing the same target. The thin one can win the budget just because it sells more. You pay for that in profit, and the ROAS looks fine.

The free Google app gets your products into Merchant Center. That is a good start. But nobody is checking which of those products still make money once the ad cost is in.

Automation is only as smart as what it can see. Show it your margins, then keep the final say.

How it works

How Shopify Google Ads Automation Works

Four steps, from the feed to the fix. The last one is always yours.

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  1. The Feed Stays Where It Is

    Keep Shopify's Google & YouTube app sending your products to Merchant Center. Scaley works on top of it. Nothing to rebuild, nothing to copy.

  2. Scaley Suite Reads All Three

    One Google sign-in covers Google Ads and Merchant Center. Then you connect your Shopify store, read-only. Now spend, search terms, feed problems, margins and orders sit in one place.

  3. It Scores Every Product and Writes the Fixes

    The Labelizer sorts each product into Hero, Workhorse or Bleed by margin and how fast it sells. Then it writes up the fixes: new custom labels, negative keywords, budget moves. Each one comes with its reason.

  4. You Say Yes, One Line at a Time

    No proposed change goes into Google Ads or Merchant Center until you approve that line. Skip it and it never happens. Your Shopify store is never touched.

Product-level, not campaign-level

Every Shopify Product Gets a Label You Can Read

Custom labels sort your products into groups in Merchant Center. Your campaigns can then split them up, so the products that earn get the budget.

Your Margins Decide the Label

The Labelizer reads each product's margin and order speed from your Shopify store. It sorts the whole catalog into Hero, Workhorse and Bleed. A new label goes to Merchant Center only after you say yes.

  • Margin and order speed come from Shopify, read-only
  • Bleed products can move to their own small budget, after your yes
  • Price and inventory are never touched
scaleyai.com/labelsSample products
  1. Yoga Mat, SageHero

    High margin · Sells fast

    Waiting for you

    Live labelWorkhorseQueued labelHero
  2. Candle Set, AmberWorkhorse

    Okay margin · Steady

    No change

    Live labelWorkhorseQueued labelNo change
  3. Ceramic Mug, SpeckledBleed

    Thin margin · No orders

    Waiting for you

    Live labelHeroQueued labelBleed
  4. Phone Case, ClearHero

    High margin · Sells fast

    You approved it

    Live labelWorkhorseQueued labelHero

The product names are made up. The board shows how the Labelizer sorts a Shopify catalog, not a real store.

Example: a Shopify store's queue

It Does the Work. You Press the Button

This queue is an example, not a live account. Each line is one change, with the reason next to it. Nothing happens until you approve that line.

Skip a line and that change never happens. Your Shopify store is never one of the lines.

A sample queue for a made-up store. Only Scaley Suite prepares changes, and each one waits for its own yes.

scaleyai.com/queue3 waiting on you
  1. Merchant Center / Custom LabelsYour call

    Label the speckled mug as Bleed

    Shopify shows a thin margin and no orders this month. PMax keeps feeding it budget.

  2. PMax / Bleed ProductsWaiting for you

    Give the Bleed label its own campaign with a small daily budget

    The label only sorts the products. This split is what moves the money to the ones that sell.

  3. Search / GenericWaiting for you

    Add the "free" and "diy" searches as negatives

    Those people want to make it, not buy it.

  4. Merchant Center / Custom LabelsYou approved it

    Relabel the sage yoga mat from Workhorse to Hero

    High margin in Shopify and it sells fast. It has earned more room.

Turn the percent into a number

What It Costs on Your Own Spend

Drag in your real monthly Google Ads spend. Scaley Suite reads your store, writes each fix and waits for your yes. The slider shows its monthly bill at your spend.

$5,000

$
$2,000$150,000+
$5,000 a month in total. Scaley Suite: $399 a month.

Worked out from our own price list. Scaley Suite is $199 a month plus 4% of total ad spend.

The offer

What Comes with Scaley Suite

Scaley Suite

$199/mo + 4% of total ad spend

  • Inner Circle seat included (normally $299/mo)
  • Leak Report inside your 3-day trial
  • Labelizer preview before your first bill

3-day free trial. Card required. Cancel anytime

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3-day free trial. Card required. Cancel anytime

Inner Circle lists at $299/mo on its own Skool page. Every price and term here is the published one on the pricing page.

Every month, every paid bill

The Leak Guarantee: Less Waste Than Your Bill Means the Bill Comes Back

It covers Scaley Media Buyer and Scaley Suite. Check the list against your own search terms report.

Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill.

  1. Connect Google Ads

    One click on Google's own sign-in screen. Scaley reads the account. Nothing in it changes until you say yes to that one change.

  2. See the Waste List in Minutes

    Within minutes of connecting, you see every search term and product that took clicks and made no sale, with the dollars next to each one. A counter adds it all up. On Scaley Media Buyer, one click runs the audit. Scaley Suite shows new waste every day on its own.

  3. Less Waste Than Your Bill? You Get the Whole Bill Back

    Any month the waste shown is smaller than that month's bill, email hello@scaleyai.com within 14 days of the bill. We refund the whole bill, base fee and percent.

Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill.

Full terms

Start the 3-Day Free Trial

3-day free trial. Card required. Cancel anytime

Your first bill comes at the end of your first paid month.

Same store, four ways

Shopify's Google App vs Ad Apps vs a Yes Button

Each column is a kind of tool, not one brand. Most Shopify stores start with the first column. The question is what sits on top of it.

  • Main job

    Shopify's Google & YouTube app
    Sends your products to Merchant Center
    Campaign builder apps
    Sets up campaigns from your catalog
    Autopilot agents
    Runs the ad account for you
    Scaley Suite
    Finds waste, writes the fix, waits for you

  • Changes your ads on its own

    Shopify's Google & YouTube app
    Hands the campaign to Google's AI
    Campaign builder apps
    Depends on the app
    Autopilot agents
    Yes
    Scaley Suite
    No

  • Uses your margin per product

    Shopify's Google & YouTube app
    Not its job
    Campaign builder apps
    Depends on the app
    Autopilot agents
    Depends on the tool
    Scaley Suite
    Yes, read from Shopify

  • Shows the reason for each change

    Shopify's Google & YouTube app
    Not its job
    Campaign builder apps
    Depends on the app
    Autopilot agents
    Depends on the tool
    Scaley Suite
    Yes

  • If you do nothing

    Shopify's Google & YouTube app
    Google keeps spending to its goal
    Campaign builder apps
    The campaign keeps running
    Autopilot agents
    It keeps changing things
    Scaley Suite
    No queued change goes live. Google's bidding keeps running

  • Extra cost

    Shopify's Google & YouTube app
    Free with Shopify, you pay for clicks
    Campaign builder apps
    Usually a monthly app fee
    Autopilot agents
    Varies by tool
    Scaley Suite
    $199/mo + 4% of total ad spend

Keep the free Google app for your feed. Add the yes button for the calls that cost you money.

Each column describes how that kind of tool works in general, not one brand. The named tools are compared with sources further down. Scaley Suite's price is on our pricing page.

Do this first, with or without us

The Shopify Setup Checklist Before You Automate

A Clean Feed in Merchant Center

Connect the Google & YouTube app. Then open Merchant Center and fix every disapproved best seller. Clear titles with the words people search help Google match you.

Purchase Tracking That Counts Once

Track purchases with the order value, not just a count. Check that each order counts once. Two tags on one purchase is the most common mistake.

A Cost on Every Product

Fill in the cost per item in Shopify. Without it, nobody can work out your margin, and no tool can tell a winner from a leak.

A Simple Campaign Setup

Most stores start with Shopping or Performance Max off the feed, plus a small brand Search campaign. Keep it simple until you have steady sales data.

Got those four? Then automation has real numbers to work with.

Ask it like you would ask an agency

Real Store Questions, Real Agency Answers

Both questions and answers are copied word for word from the ZenoX Media question bank. The ZenoX Media team wrote these answers. Scaley draws on that same bank.

scaleyai.com/chatZenoX Media agency answers
Example chat using ZenoX Media agency answers

  1. You

    Should we set up a separate campaign for our best products?

  2. ZenoX Media agency answers

    Usually no. Splitting your top products into their own campaign to push them harder tends to backfire, CPC goes up and volume drops. The performance split (high performer vs low performer) already gives your winners more budget and better bids automatically.

  3. You

    Can I A/B test two prices on the same product feed?

  4. ZenoX Media agency answers

    Straight answer: no, you can't split test prices on Google Shopping. Merchant Center only allows one price per product [...] The proper way to test pricing is to change the price on the existing product. Then watch how traffic, search volume and conversion react over a few weeks.

What it knows about stores

Built on an Agency's Real Store Accounts

A rule only knows what you typed into it. Scaley reads ZenoX Media's own archive next to your account before it writes a single fix.

262,792Slack messages
8,183voice memos
300+store accounts
$200M+in client revenue tracked through our campaigns

ZenoX Media's Slack export · ZenoX Media client reporting

Every figure is ZenoX Media's own count. The revenue tile is client revenue, not ad spend.

Before you pick any tool

How to Choose a Google Ads Automation Tool for Shopify

Ask If It Can See Your Margins

A tool that only sees Google Ads sees revenue, not profit. For a Shopify store, the margin lives in Shopify. If the tool cannot read it, it cannot tell a winner from a leak.

Ask Who Presses the Button

Does it change your ads on its own, or does it ask first? Read the pricing page and the Shopify page. Some tools say one thing on one and another thing on the next.

Ask What It Can Do to Your Store

An ad tool should not need to touch your prices or your stock. Look for read-only access to Shopify, so the worst case is a bad suggestion, not a broken store.

Ask What It Costs at Your Spend

Flat fees, spend bands and a percent of spend all look cheap in different places. Work out the real number on your own monthly spend before you sign up.

Here is how three known tools answer those questions, read off their own pages.

Named tools, from their own pages

Ryze vs Optmyzr vs Opteo vs Scaley for Shopify

All four help with Google Ads. They differ on how a change reaches your account, and on how much they read from a Shopify store.

  • What it is

    Ryze AI
    An agent for ads, SEO and store pages
    Optmyzr
    Rules, scripts, alerts and reports
    Opteo
    Suggestions you push live
    Scaley Suite
    An agent with a yes button

  • How a change reaches your account

    Ryze AI
    Mixed. Its pricing page says approval on every change. Its Shopify page shows changes marked auto-applied
    Optmyzr
    Says no change without your approval. Rules you set run on a schedule
    Opteo
    You push each one live
    Scaley Suite
    Queued with the reason, one yes per change

  • Shopify

    Ryze AI
    Has a Shopify page and connects Shopify
    Optmyzr
    Shopify data on request
    Opteo
    No Shopify page. Shopping group bids
    Scaley Suite
    Suite connects your store, read-only: products, orders, margins

  • Ad platforms

    Ryze AI
    Google, Meta, Microsoft, TikTok, LinkedIn
    Optmyzr
    Google, Microsoft, Amazon, Meta, LinkedIn and more
    Opteo
    Google Ads only
    Scaley Suite
    Google Ads, with Merchant Center

  • Starting price

    Ryze AI
    $89 a month flat for paid ads. Managed campaigns cost extra, as a percent of spend
    Optmyzr
    From $209 a month, billed yearly
    Opteo
    From $129 a month
    Scaley Suite
    $199/mo + 4% of total ad spend

  • Free trial

    Ryze AI
    7 days
    Optmyzr
    14 days
    Opteo
    14 days, card at signup
    Scaley Suite
    3 days, card required

If you want one tool for every channel, look at the others. If you want Google Ads run off your Shopify margins, with a yes on every change, that is Scaley.

Rival facts were read off each company's own pages on 15 October 2026: get-ryze.ai/pricing, get-ryze.ai/shopify-claude-ai-for-paid-ads-geo-cro, optmyzr.com, optmyzr.com/pricing, opteo.com, opteo.com/pricing and opteo.com/features/improvements/manage-shopping-ads. Prices change, so check before you buy. Scaley Suite's price is on our pricing page.

The cost math, worked out

What Each Option Costs at Three Spends

Same store, three monthly ad budgets. The Google app is free but stops at the feed. The other two columns are our own bills for one ad account.

  • $5,000 a month on Google Ads

    Shopify's Google & YouTube app
    No app fee. You pay Google for the clicks
    Scaley Media Buyer
    $149 a month
    Scaley Suite
    $399 a month

  • $20,000 a month on Google Ads

    Shopify's Google & YouTube app
    No app fee. You pay Google for the clicks
    Scaley Media Buyer
    $299 a month
    Scaley Suite
    $999 a month

  • $50,000 a month on Google Ads

    Shopify's Google & YouTube app
    No app fee. You pay Google for the clicks
    Scaley Media Buyer
    $599 a month
    Scaley Suite
    $2,199 a month

  • What you get for it

    Shopify's Google & YouTube app
    Your products sent to Merchant Center
    Scaley Media Buyer
    Answers on your live account and feed, read-only
    Scaley Suite
    Reads Shopify too, writes each fix, waits for your yes

Compare the fee with the waste it finds. That is the only math that matters.

Worked out from our own price list, the same math as the slider above. Scaley Media Buyer is $99 a month plus 1% of total ad spend. Scaley Suite is $199 a month plus 4% of total ad spend. Google charges for clicks either way.

What you keep

What Scaley Can and Cannot Touch

Three connections, three different rules. Here is each one, said plainly.

Your Shopify Store Is Read-Only

Scaley reads products, variants, margins, orders and inventory signals. It cannot change your store.

Merchant Center: Custom Labels Only

On Scaley Suite, the one thing it can write in Merchant Center is custom labels, and each one waits for your yes. Price and inventory are never touched.

Google Ads: One Yes per Change

Every budget, negative or campaign change sits on its own line with the reason. There is no switch that turns approvals off.

Access You Pull Back Yourself

You connect Google with Google's own sign-in, so we never see a password. Take the access back from Google's security panel whenever you want.

Scaley proposes. You decide. Your store stays yours.

Access for each connection is listed on our integrations page.

Start with the level that does the work

Scaley Suite Is the Level That Connects Shopify

Scaley Suite is the only level that reads your Shopify store and prepares fixes for you. Not ready for a yes button yet? Scaley Media Buyer is $99 a month plus 1% of total ad spend, and reads your Google Ads account and feed, read-only. Scaley Consultant is $99 flat and reads screenshots. Every level starts with 3 days free. Card required.

Scaley Consultant. You already have this inside your plan.

Scaley Media Buyer. You already have this inside your plan.

3-Day Free Trial

Scaley Suite

$199/mo + 4% of total ad spend

At $5K spend that is $399 a month

3-day free trial. Card required. Cancel anytime

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Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Media Buyer
  • More budget for winners, with the reason (Scaling Rules)
  • Every product sorted into Hero, Workhorse or Bleed (Labelizer)
  • New product labels every day, each queued for your yes
  • Finds dead search terms and products daily, queues them to cut
  • One dashboard for spend, ROAS and new customers
  • Each change waits until you approve that line
  • Leak Report inside your 3-day trial
  • Labelizer preview before your first bill
Every reason to say no

Will It Mess with My Store?

Is This a Shopify App?

No. Scaley is not on the Shopify App Store, and there is nothing to install from it. You connect your store during Scaley Suite setup, read-only.

The Free Google App Already Does This

It gets your products into Merchant Center, and you should keep it. It was built to sync your feed, not to find which products lose money. Scaley does that second job.

Autopilot Would Save Me More Time

The yes button costs you a few seconds per change. In return you see each change before it spends your money, not after.

4% of My Spend Is Real Money

It is. Spend $5,000 on ads in a month and the whole bill is $399: $199 base plus $200 for the 4%. Compare that with the waste you can see in the queue. The same figures are on our pricing page.

This Is For You If

You sell on Shopify and run your own Google Ads. You want the waste found and the fixes written, and every call left with you.

Not For You If

You want a tool that runs your ads with nobody watching. Scaley never changes a thing without your yes.

Quick answers

Shopify Google Ads Automation Questions

Anything this does not answer, write to hello@scaleyai.com.

Software that does routine Google Ads work for a Shopify store: product groups, budgets, negative keywords and reports. The good kind also reads your Shopify margins, so it knows which products make money. Scaley Suite does that, then waits for your yes on each change.

Automate Your Shopify Google Ads. Keep the Final Say

One Google sign-in, then connect your store. Scaley Suite reads all three and fills your queue with fixes, each with its reason. You tap yes on the ones you want.

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3-day free trial. Card required. Cancel anytime