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Scaley

Automation with a yes button

The Google Ads Automation Tool That Does the Work and Asks First

Scaley Suite reads your account and your products every day. It finds the waste and writes each fix with the reason. Then it stops. You tap yes, or you skip it.

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For store owners who run their own Google Ads and want the work done without handing over the keys.

The short answer

A Google Ads automation tool does repeat account work for you, like bids, budgets and cutting waste. Our pick for stores is Scaley Suite, built by ZenoX Media, a Google Ads agency. It finds the waste and writes each fix with the reason. Then it waits for your yes on each change.

Written and reviewed by

Example: what automation with a yes button looks like

It Does the Work. You Press the Button

This queue is an Example, not a live account. Each line is one change, with the reason next to it. Nothing goes in until you approve that line.

Skip a line and that change never goes in. Your campaigns keep running as they are.

A sample queue, not a real account. Only Scaley Suite prepares changes, and each one waits for its own yes. Leak Guarantee: any month we show you less waste than your bill, we refund it.

scaleyai.com/queue2 waiting on you
  1. Search / Phone CasesYour call

    Add "free phone case template" as a negative keyword

    People searching this want a free download, not a case to buy.

  2. Shopping / WinnersWaiting for you

    Raise the daily budget on this campaign a little

    It runs out of budget most days, and its return has stayed above your target for weeks.

  3. PMax / All ProductsYou approved it

    Exclude the products that took clicks all month and never sold

    Google keeps spending on them. Cutting them leaves more of the budget for products that sell. You can add them back any time.

How automation is built

The Three Layers of Google Ads Automation

Most tools sit in one of three layers, and the layers stack. Knowing which layer a tool lives in tells you who really makes the call.

  1. Layer 1: Google's Own AI

    Smart Bidding sets your bids. Performance Max picks ads and placements. AI Max for Search finds new search terms. All of it is free inside Google Ads and chases the goal you set. It is good at bids. It will not tell you the goal is wrong, or which product loses money.

  2. Layer 2: Rules and Scripts

    Google Ads has free automated rules and scripts built in. Tools like Optmyzr add a rule builder on top. Both run rules you write: if this happens, do that. Fast and exact while the rule is right. When the market moves, the rule keeps firing until you change it.

  3. Layer 3: AI Agents

    An agent reads the whole account and works out what to change, so you do not write the rules. Some act on their own. Scaley Suite reads your campaigns, products and search terms, writes each fix with the reason, and waits for your yes.

  4. How to Stack Them

    Keep Smart Bidding on. It is good at bids. Use a rule for simple jobs, like a pause when a budget cap is hit. Add an agent for the product and search term work that bids alone cannot see.

The work behind the yes button

What Scaley Suite Does in Your Account

Here is the work Suite does for a store, and what it needs from you.

Cuts Dead Search Terms

It finds search terms that keep taking clicks and do not match what you sell. Each one comes to you as a negative keyword, with the reason.

Sorts Every Product

It puts every product into winners, steady sellers and money losers, for Shopping and Performance Max. New labels come in daily, each one queued for your yes.

Moves Budget to Winners

When a campaign keeps running out of money and still pays back, it suggests more budget. The reason sits on the line.

What It Needs and When

Your Google Ads sign-in, your Shopify store and conversion tracking that works. You get a Leak Report inside your 3-day trial, then your first fixes to approve or skip.

Read off the Scaley Suite feature list on our pricing page.

Why the yes button matters

Autopilot Is Fast. That Is the Problem

Automation is great at doing the same thing many times. That is also how it goes wrong. One bad call by hand costs you a day. The same bad call on repeat costs a lot more.

Google's AI chases the goal you gave it, with Google's own data. A rule does exactly what it was told last spring. An agent on autopilot can change things faster than you can read the change log.

Some tools ask first. The ones that do not leave you reading the change history after the money is spent.

Keep the speed. Just see each change before it goes in.

Same job, four ways

Autopilot vs Rules vs a Yes Button

Each column is a kind of tool, not one brand. The question that matters most is the second row: does it change your account on its own?

  • Who makes each call

    Google's built-in AI
    Google's model
    Rules and scripts
    A rule you wrote
    Autopilot agents
    The agent
    Scaley Suite
    You, one line at a time

  • Changes your account on its own

    Google's built-in AI
    Yes
    Rules and scripts
    Yes, once a rule is on
    Autopilot agents
    Yes
    Scaley Suite
    No

  • Shows the reason for each change

    Google's built-in AI
    Not for each bid
    Rules and scripts
    Only the rule you wrote
    Autopilot agents
    Depends on the tool
    Scaley Suite
    Yes

  • If you do nothing

    Google's built-in AI
    It keeps chasing its goal
    Rules and scripts
    The rules keep firing
    Autopilot agents
    It keeps changing things
    Scaley Suite
    Campaigns run as set. No new change goes in

  • Setup work

    Google's built-in AI
    Pick a goal and a budget
    Rules and scripts
    Set up and check each rule yourself
    Autopilot agents
    Connect and let it run
    Scaley Suite
    One Google sign-in

  • Extra cost

    Google's built-in AI
    None, you pay for clicks
    Rules and scripts
    Free in Google Ads, or a monthly fee for a rules tool
    Autopilot agents
    Varies by tool
    Scaley Suite
    $199/mo + 4% of total ad spend

If you want speed with no say, pick autopilot. If you want the speed and the say, you want the yes button.

Each column describes how that kind of tool works in general, not one brand. The named tools are compared with sources further down. Scaley Suite's price is on our pricing page.

What the agent knows

Built on an Agency's Real Account Work

A rule only knows what you typed into it. Scaley reads ZenoX Media's own archive next to your account before it writes a single fix.

262,792Slack messages
8,183voice memos
300+store accounts
$200M+in client revenue tracked through our campaigns

ZenoX Media's Slack export · ZenoX Media client reporting

Every figure is ZenoX Media's own count. The revenue tile is client revenue, not ad spend.

Before you pick any tool

How to Choose a Google Ads Automation Tool

Ask Who Presses the Button

Does the tool change things on its own, or does it ask first? Check the pricing page and the homepage. Some tools say one thing on one page and another thing on the next.

Ask What It Reads

Bids alone are not the account. For a store, the money sits in products, search terms and margin. A tool that cannot see your products cannot tell a winner from a leak.

Ask What It Costs at Your Spend

Flat fees, spend bands and a percent of spend all look cheap in different places. Work out the real number on your own monthly spend before you sign up.

Ask What Happens When It Is Wrong

Every tool gets calls wrong. The question is whether you see the mistake before it runs, or after the money is spent.

Here is how three well-known tools answer those questions, read off their own pages.

Named tools, from their own pages

Optmyzr vs Opteo vs Adzooma vs Scaley

All four help you run Google Ads with less busywork. They differ on how a change reaches your account, and on how much they know about a store.

  • What it is

    Optmyzr
    Rules, scripts, alerts and reports
    Opteo
    Suggestions you push live
    Adzooma
    Audits and suggestions
    Scaley Suite
    An agent with a yes button

  • How a change reaches your account

    Optmyzr
    Rules you switch on act on a schedule. PMax builds wait for a review step
    Opteo
    You push each one live
    Adzooma
    You pick which ones to apply
    Scaley Suite
    Queued with the reason, one yes per change

  • Ad platforms

    Optmyzr
    Google, Microsoft, Amazon, Meta, LinkedIn and more
    Opteo
    Google Ads only
    Adzooma
    Google, Microsoft and Meta
    Scaley Suite
    Google Ads. Suite connects your Shopify store too

  • Built for stores

    Optmyzr
    Shopping and PMax feed tools. Shopify data on request
    Opteo
    Shopping group bids. No Shopify page
    Adzooma
    Shopping and PMax audits, product segments
    Scaley Suite
    Sorts every product into winners, steady sellers and money losers

  • Starting price

    Optmyzr
    From $209 a month, billed yearly
    Opteo
    From $129 a month
    Adzooma
    Free plan. Paid from $69 a month
    Scaley Suite
    $199/mo + 4% of total ad spend

  • Free trial

    Optmyzr
    14 days
    Opteo
    14 days, card at signup
    Adzooma
    No trial, a free plan instead
    Scaley Suite
    3 days, card required

The difference is what Scaley reads before it suggests anything: your products, your search terms and ZenoX Media's notes on real store accounts. Opteo and Adzooma also wait for your click.

Rival facts were read off each company's own pricing and product pages on 15 October 2026: optmyzr.com, opteo.com and adzooma.com. Prices change, so check before you buy. Scaley Suite's price is on our pricing page.

Turn the percent into a number

What Automation Costs on Your Own Spend

Drag in your real monthly Google Ads spend. The Scaley Suite bill moves with it, so you see the real number before you start.

$5,000

$
$2,000$150,000+
$5,000 a month in total. Scaley Suite: $399 a month.

Worked out from our own price list. Scaley Suite is $199 a month plus 4% of total ad spend.

What you keep

What It Can and Cannot Touch

You connect Google Ads with Google's own sign-in, and Suite connects your Shopify store too. Your campaigns keep running as they are. No proposed change goes in until you approve it.

Every Change Waits for Its Own Yes

There is no switch that turns approvals off. Each fix is its own decision, and you can skip all of them.

What Suite Can Change

Negative keywords, product labels, which products run and budget on winners. Each one shows up in your queue first, with the reason in plain words.

Access You Pull Back Yourself

You grant access with your Google account, and you can remove it from your Google account settings any time. Cancel any day, and it takes effect right away.

The Levels Below Touch Nothing

Scaley Media Buyer reads your live account and cannot write. Scaley Consultant connects to nothing at all.

Scaley proposes. You decide.

Trial and cancel terms are the published ones on our pricing page.

Start with the level that does the work

Scaley Suite Is the Automation Level

Scaley Suite is the only level that prepares fixes for you. Not ready to give it a yes button yet? Scaley Media Buyer is $99 a month plus 1% of total ad spend and only reads. Scaley Consultant is $99 flat and reads screenshots. Every level starts with 3 days free. Card required.

Scaley Consultant. You already have this inside your plan.

Scaley Media Buyer. You already have this inside your plan.

3-Day Free Trial

Scaley Suite

$199/mo + 4% of total ad spend

At $5K spend that is $399 a month

3-day free trial. Card required. Cancel anytime

Start the 3-Day Free Trial

Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Media Buyer
  • More budget for winners, with the reason (Scaling Rules)
  • Every product sorted into Hero, Workhorse or Bleed (Labelizer)
  • New product labels every day, each queued for your yes
  • Finds dead search terms and products daily, queues them to cut
  • One dashboard for spend, ROAS and new customers
  • Each change waits until you approve that line
  • Leak Report inside your 3-day trial
  • Labelizer preview before your first bill
The offer

What Comes with Scaley Suite

Scaley Suite

$199/mo + 4% of total ad spend

  • Inner Circle seat included (normally $299/mo)
  • Leak Report inside your 3-day trial
  • Labelizer preview before your first bill

3-day free trial. Card required. Cancel anytime

Start the 3-Day Free Trial

3-day free trial. Card required. Cancel anytime

Inner Circle lists at $299/mo on its own Skool page. Every price and term here is the published one on the pricing page.

Every month, every paid bill

The Leak Guarantee: Less Waste Than Your Bill Means the Bill Comes Back

It covers Scaley Media Buyer and Scaley Suite. Check the list against your own search terms report.

Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill.

  1. Connect Google Ads

    One click on Google's own sign-in screen. Scaley reads the account. Nothing in it changes until you say yes to that one change.

  2. See the Waste List in Minutes

    Within minutes of connecting, you see every search term and product that took clicks and made no sale, with the dollars next to each one. A counter adds it all up. On Scaley Media Buyer, one click runs the audit. Scaley Suite shows new waste every day on its own.

  3. Less Waste Than Your Bill? You Get the Whole Bill Back

    Any month the waste shown is smaller than that month's bill, email hello@scaleyai.com within 14 days of the bill. We refund the whole bill, base fee and percent.

Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill.

Full terms

Start the 3-Day Free Trial

3-day free trial. Card required. Cancel anytime

Your first bill comes at the end of your first paid month.

Every reason to say no

Will Automation Wreck My Account?

Automated Rules Burned Me Before

A rule does the same thing every time, even after the reason for it is gone. Scaley Suite queues each proposed change for your approval, with the reason. Skip a line and that change never goes in.

Google Already Automates This for Free

It does, and you should use Smart Bidding. But Google's AI chases the goal you set, and Google earns more when you spend more. Scaley checks the goal itself, product by product.

Why Not Just Switch On Autopilot

Because you only find out what autopilot did after the money is spent. With a yes button you see the change and the reason first.

Is the Fee Worth It?

Do the math first. Spend $5,000 on ads in a month and the whole bill is $399: $199 base plus $200 at 4%. The same figures are on our pricing page.

This Is For You If

You run your own Google Ads for a store. You want the waste found and the fixes written, and every call left with you.

Not For You If

You want a tool that runs the account with nobody watching. Scaley never changes a thing without your yes.

Quick answers

Google Ads Automation Questions

Anything this does not answer, write to hello@scaleyai.com.

Software that does account work for you: bids, budgets, negative keywords, product groups or reports. Some act on their own. Some suggest a change and wait. Scaley Suite is the second kind. It writes each fix down with the reason, and you approve it one line at a time.

Get Automation That Asks First

One Google sign-in. Scaley Suite reads the account and fills your queue with fixes, each with its reason. You tap yes on the ones you want.

Start the 3-Day Free Trial

3-day free trial. Card required. Cancel anytime