Google Ads AI That Waits for Your Approval

Yes, and the honest version is that it already does half the job. Google's own AI sets your bids and decides which surface each cent goes to. What Scaley adds is the other half. It reads what those campaigns actually did, tags every product by margin and how fast it sells (velocity), and hands you the changes worth making. It writes nothing to the account until you approve each one.

Some people call it AI PPC management, some call it AI ads management, and both mean the same thing. It's software doing the daily account work a media buyer would do. Mining negative keywords, watching for campaigns that slipped, tiering products by margin, flagging what to scale. The word people leave out is who approves it. With Scaley, you do. Every proposal comes with the reason it was raised, and you take them one at a time.

Scaley is $199 + 4% of the ad spend Scaley manages. So $20K a month pays $999, $50K a month pays $2,199, and $100K a month pays $4,199. No setup fee or per-seat upsell. Every level starts with a 3-day free trial. Card required. Cancel anytime. A senior in-house buyer costs several thousand a month at every one of those levels.

It depends on who does the work. For a store running its own Google Ads, we would point you at Scaley, and we build it, so weigh that. If you have an in-house team that wants to write its own rules across many accounts, Optmyzr fits better. If your account is small and tidy, Google's own AI on its defaults is free and often enough. And if you need someone accountable for a launch, hire a person, not software.

It is software that reads your Google Ads account, works out what it would change, and prepares the change with the reason. The big difference between agents is what happens next. Some apply changes on their own. Scaley Suite stops and waits for your yes on each one, and Scaley Media Buyer only reads and answers. Ask any agent one question before you connect it: can it change my account without me?

Four questions sort them fast. Does it do the work, or hand me a list? Can I see the reason for every change? Does it touch the product feed and Merchant Center, or only the campaigns? And can it change my account without my yes? A tool that fails the first two is a dashboard with a new name.

Not the good one. Scaley replaces the operator work: the exclusions, the labels, the budget nudges, the weekly report. It does not replace strategy, creative direction, or the person who decides which products the business bets on. If your manager only ever does the grunt work, that is a different conversation.

Scaley shows what it found and waits. You review each recommendation and approve changes one at a time. Every approved change is logged and reversible.

Connect the account with one-click Google sign-in (OAuth) and no engineer. Most accounts are connected in under five minutes. The first audit is read-only, so Scaley looks at 90 days without touching a setting. You read what it found, then approve changes one at a time.

Yes. You can manage multiple brands from one login, while keeping each account's structure and reporting separate. It works for multi-brand groups and for a good agency that wants the operator work off their plate.