ScaleyScaley vs Adalysis: Ad Tests or Whole Account
Adalysis tests every ad automatically and breaks Quality Score down to its subfactors. Scaley runs the account around those ads and waits for your approval.
Adalysis is an ad testing and account auditing tool. It runs 100+ prebuilt checks daily, tests every ad without any manual setup, and breaks Quality Score down to its subfactors. Scaley is a media buyer for ecom. It watches Google Ads and Merchant Center 24/7, prepares the change, and writes nothing until you approve it. These two barely overlap. Scaley is a strange Adalysis competitor, because we do not test ad copy at all.
Adalysis and Scaley, Row by Row
The short version: they go deep on the ads, we go wide on the account. Adalysis's side is quoted off adalysis.com/pricing and adalysis.com/features.
- Ad testing. Adalysis calls itself the world's only fully automated ad testing platform, and its own page says you get every ad tested without lifting a finger, on six metrics, with loser ads replaced for you. Scaley does not test ad copy at all. If ad copy is your bottleneck, that row ends the comparison.
- Quality Score. Adalysis shows distribution, history and a subfactor breakdown. Scaley has no Quality Score view at all.
- Audits. Adalysis runs 100+ prebuilt audit checks daily across the account. Scaley audits too, but around ecom: wasted spend, bad search terms, feed problems, margin leaks.
- The product feed. Adalysis works inside the ad account, and its feature list never mentions product feeds, Shopping campaigns or Merchant Center. Scaley's Labelizer tags every SKU by margin and velocity, then syncs those tiers to Merchant Center every day. On Google Shopping that is most of the game.
- Seats and accounts. Adalysis includes unlimited Google Ads accounts, unlimited Microsoft Ads accounts and unlimited users on one plan. Scaley has no per-seat pricing either, but it is Google Ads and Merchant Center only.
- The bill. Adalysis puts every feature on every plan and sets the price with a maximum monthly ad spend slider. Their tiers differ by support level, not by what you get, and the free trial runs 30 days, extendable to 45 or 60 on the higher tiers. Scaley is 4% of the spend it manages, floor $199 a month, 7 days free.
- Who does the work. Adalysis runs the rules you set up. Scaley prepares the change and the reason, then waits for you to approve it.
This one is less either/or than the other comparisons on this site. Adalysis is a specialist and a very good one. If your search ads are the problem, buy Adalysis and do not let this page talk you out of it.
Day One to Day Seven, Exactly What Happens
No promise. Just the calendar. Here's the whole first week from the minute you connect.
- Day 1
You connect. Nothing changes.
One-click Google OAuth, about two minutes. The first audit is read-only. Scaley scans 90 days of your account and doesn't touch a single setting.
- Day 2
You read the audit and pick what goes live.
Wasted spend and scaling angles, named per campaign, each one with the evidence attached. Scaley can't write a change until you approve it, so you approve them one at a time. Every change is logged and reversible.
- Day 7
You decide. Either way you keep everything.
Cancel from the dashboard in one click. No call, no kill fee, no email chain. Revoke our access from Google's security panel in seconds. Every campaign, label, and structure Scaley built stays in your account.
7 days free. We take your card upfront, but billing doesn't start until day 8.
Where Your Money Actually Leaks
Adalysis will tell you which ad won. On an ecom account that is rarely where the money went. The leak is usually the feed. Every SKU sits in one bucket, so the 60%-margin bestseller gets bid like the 12%-margin filler. Shopping spends happily on both. That is the job Scaley's Labelizer does on day one. The fee is 4% of the spend Scaley manages with a $199 a month floor, so a small account pays the floor and nothing else.
4% of ad spend · $199/mo minimum
- Labelizer tags every SKU by margin and velocity
- Daily sync to your Merchant Center custom labels
- 24/7 AI media buyer chat
- Scaling engine - every move logged with a reason
- Smart exclusions surfaced daily, not quarterly
- CSS network (20% CPC savings on Shopping)
- Unified analytics dashboard
- Priority support
Pick Scaley If
- Most of your revenue comes from Google Shopping, where the feed decides the outcome and ad copy barely moves it
- Your catalog is not tiered by margin, so Shopping bids the same on everything you sell
- You want the changes prepared for you, not rules you have to write first
- You want Google Ads and Merchant Center handled in one place, on one bill
- Nobody on the team is going to work a 100-check audit list every day
Pick Adalysis If
- Ad copy is your lever. Adalysis automates that whole job and Scaley does none of it, so there is nothing to weigh up here
- You need Quality Score diagnostics down to the subfactor. Scaley has no Quality Score view whatsoever, so Adalysis wins that one outright
- You want to write your own rules and run daily audits across bidding, budgets and Performance Max. That is 100+ prebuilt checks running every day, and Scaley gives you no rule editor
- You buy Microsoft Ads too and want unlimited accounts and unlimited users on one plan
- You want a long look before paying. Adalysis starts you on 30 days free, extendable to 45 or 60 on the higher tiers. Ours is 7
- You are lead gen or B2B on search. Scaley is built around a product catalog and will not help you
These two are not really rivals. Adalysis is the microscope on your ads. Scaley is the operator on your catalog and your budget. A search-heavy account with a copy problem should buy Adalysis. An ecom account leaking money in the feed should start with Scaley. A big account doing both can run both, and plenty do.
Wasted Spend Found, Hours Given Back
Scaley found €4K/month of wasted spend in our first audit. The auto-scaling rules have been better than our old agency. Honestly wild.
We stopped hiring junior buyers. Scaley handles the account and our lead just reviews the suggestions. Saves us like 15 hours a week.
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