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Scaley vs Search Ads 360

Scaley vs Search Ads 360 for Store Owners

Pick Scaley if you run your own store's Google Ads. Search Ads 360 is built for "enterprise search marketing", and it lists no price.

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If you run your own store's Google Ads, pick Scaley. Search Ads 360 is Google's tool for "enterprise search marketing", meaning big company search teams. It lists no price, only "Sign in" and "Talk to Sales". Scaley Media Buyer reads your live account, read-only, and names what spent and sold nothing. Start with Scaley.

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You run your own store's Google Ads. Search Ads 360 was built for a different buyer: teams that want to "scale your enterprise search marketing" (big companies with a search team). It creates, manages and reports on campaigns for Google Ads, Microsoft Advertising, Yahoo! JAPAN Ads and Baidu. It offers Google's bid automation. Scaley is the AI media buyer for Google Ads I built for store owners. Scaley Consultant reads your screenshots. Scaley Media Buyer reads the live account and cannot change a setting. Scaley Suite makes changes, and only after your yes on each one.

Scaley AI compared with Search Ads 360, row by row
FeatureScaleySearch Ads 360
Built forStore owners running their own Google AdsBig company search teams
Price modelConsultant $99/mo flat, for all your stores. Media Buyer $99/mo for all your stores + 1% of total ad spend. Suite $199/mo for all your stores + 4% of total ad spendNo price on its page. Just "Sign in" and "Talk to Sales"
Getting inPick a level and start the trial yourselfSign in or talk to sales. No sign-up on the product page
SetupConsultant: send a screenshot. Media Buyer: a read-only link to the live account. Suite: connects the account and queues each change for your yesManager, sub-manager and client accounts. Merchant Center linked for Shopping
Who does the workAsk in plain words. Media Buyer reads the live account and answers with the reason. Consultant answers from your screenshots. Suite writes each fix with the reason and waits for your yesYou set bid strategies and automated rules. Google's bid automation can set the bids
Who says yesConsultant and Media Buyer change nothing. Suite asks on every changeEdits post straight to Google Ads. Rules change bids on a schedule. Bid strategies set bids on their own
EnginesGoogle Ads onlyGoogle Ads, Microsoft Advertising, Yahoo! JAPAN Ads and Baidu. Four more for reporting only
ShoppingMedia Buyer names products that spent and sold nothing. Suite's Labelizer sorts every product into Hero, Workhorse or BleedInventory-aware campaigns, Adaptive Shopping Campaigns and Local Inventory Ads. Merchant Center linked for product data
Free trial3-day free trial. Card required. Cancel anytimeNot listed on their site (checked 2026-11-11)
CancelAd spend fee stops that day. The base fee already paid is not refundedNot listed on their site (checked 2026-11-11)

Where Search Ads 360 Loses a Store Owner

Every Search Ads 360 line below is quoted off Google's own pages, read 11 November 2026.

  1. Who it is built for. The product page pitches it to teams that want to "scale your enterprise search marketing". The quote on that page comes from a Head of Media. The account hierarchy page says it sorts accounts into "a hierarchy of manager accounts, sub-manager accounts, and client accounts". Scaley is built for one person: the store owner running their own Google Ads.
  2. The bill. Google prints no price for Search Ads 360. The product page offers "Sign in" and "Talk to Sales", nothing else. Scaley Media Buyer is $99 a month plus 1% of ad spend. At $5K of spend that is $149. At $10K it is $199. Scaley Consultant is $99 a month flat.
  3. Getting in. The product page shows no sign-up and no free trial. You sign in, or you talk to sales. With Scaley you pick a level and start today: 3-day free trial. Card required. Cancel anytime.
  4. Who does the work. Search Ads 360 gives you the controls. You set bid strategies and automated rules. Its automated rules help page says a rule can "Adjust bids by time of day". Scaley Media Buyer answers the questions a store owner asks. Should I raise the budget or hold it? Why did it drop when I didn't change anything? In ZenoX Media's question library, 95 clients asked "Should we increase our ad budget right now?" 438 times. Scaley Media Buyer answers from what your account did this week, with the reason.
  5. Who says yes. The help page on edits says a change made in Search Ads 360 is "automatically copied (posted) to the external account". So a change made there goes live in your Google Ads account. Rules change bids on a schedule. Bid strategies change them on their own. None of the pages I read shows a step that asks before each change. Scaley Consultant and Media Buyer never change anything. Scaley Suite writes each fix with the reason and waits for your yes on that one change.
  6. Your products. Search Ads 360 wins on building Shopping campaigns. Its Merchant Center help page says you "allow your product data to flow from Google Merchant Center to Search Ads 360". Its features page lists inventory-aware campaigns, Adaptive Shopping Campaigns and Local Inventory Ads. Those tools build Shopping campaigns and set their bids. None of the pages I read names the products that spent and sold nothing. Scaley Media Buyer does. Scaley Suite sorts every product into Hero, Workhorse or Bleed with the Labelizer and queues each cut for your yes.
  7. Engines. Search Ads 360 supports campaigns on Google Ads, Microsoft Advertising, Yahoo! JAPAN Ads and Baidu. The engine track page adds adMarketplace, Naver, Qihoo/360.cn and Yandex, for reporting only. Scaley covers Google Ads only. If you buy search ads on more than Google, Search Ads 360 wins here.
  8. Tracking and data. Search Ads 360 plugs into the tracking and data tools big teams use, like Floodlight, Analytics 360 and BigQuery. If your team uses those, it wins here. If those names mean nothing to you, this row does not matter. If tracking leaves you flying blind, Scaley Media Buyer checks your question against what your account records.
  9. Track record. Search Ads 360 is Google's own product, and the quote on its page comes from a Head of Media at Reprise. Scaley went live on 2 November 2026. It was trained on ZenoX Media's Slack: 262,792 messages and 8,183 voice memos. ZenoX Media, my Google Ads agency, has $200M+ in client revenue tracked through our campaigns, across 400+ store accounts. That record is the agency's, not a Scaley result.
  10. Leaving. The Search Ads 360 pages I read publish no cancel or refund terms. Cancel Scaley any day. The ad spend fee stops that day, and the base fee you already paid is not refunded. Media Buyer and Suite also carry the Leak Guarantee. Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill. Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill.

Search Ads 360 fits teams that run many accounts on many search engines. For a store owner on Google, that means a sales call before you see a price. If your team already runs Search Ads 360, keep it. Its edits post to your Google Ads account, and Scaley Media Buyer can read that account, read-only. Otherwise, start with Scaley Media Buyer today. Move up to Scaley Suite when you want each fix queued for your yes.

Your first 3 days

See the Waste in Your First 3 Days

You get 3 days free on every level, card required, and Media Buyer reads the live account.

  1. Day 1

    Media Buyer Connects. Nothing Changes

    On Media Buyer you sign in with Google and never share a password. The read cannot change a setting. Consultant uploads a file instead.

  2. Then

    You Read What It Found

    Media Buyer names the waste, with the spend next to it. On Suite, each fix waits until you say yes to that line.

  3. Day 3

    You Decide. What You Approved Stays

    On day 3 you decide if the answers earned the bill. Cancel before the trial ends and you pay nothing. Every change you said yes to stays in your account.

We take your card upfront. Your first base fee is charged when your trial ends.

Start Today, Skip the Sales Call

Search Ads 360 starts with a sales call. Scaley starts with a trial you begin yourself. Scaley Media Buyer is $99 a month plus 1% of ad spend. It reads the live account, read-only, and names what spent and sold nothing. Scaley Suite is $199/mo for all your stores + 4% of total ad spend. It is the only level that makes changes, each after your yes.

Start the Media Buyer Trial

3-day free trial. Card required. Cancel anytime. No ad spend fee during the trial. It starts when the trial ends.

3-Day Free Trial

Scaley Consultant

$99/mo flat

One fee. Any number of stores

Always $99 a month

3-day free trial. Card required. Cancel anytime

Start the 3-Day Free Trial
  • Trained on ZenoX Media's own data, not forum threads
  • Upload screenshots, CSVs and reports. One straight answer
  • VIP seat included (normally $299/mo)
  • Weekly live calls with Chris, the founder
  • The ZenoX Scaling SOP Vault: every playbook behind our client stores
Most Popular

Scaley Media Buyer

$99/mo + 1% of total ad spend

One fee. Any number of stores

10 stores, $50K total spend: $99 + $500 = $599 a month. Not $990. The base is paid once.

3-day free trial. Card required. Cancel anytime

Start the 3-Day Free Trial

Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Consultant
  • One-click Google Ads connection, read-only
  • Reads live campaign, product and search term data
  • Ask any hour, 24/7. It answers from the live account
  • 1% of your total ad spend. No minimum, no cap
  • Ask Scaley where your money leaks. See the waste right away
  • Weekly live calls with Chris, the founder
3-Day Free Trial

Scaley Suite

$199/mo + 4% of total ad spend

One fee. Any number of stores

10 stores, $50K total spend: $199 + $2,000 = $2,199 a month. Not $1,990. The base is paid once.

3-day free trial. Card required. Cancel anytime

Start the 3-Day Free Trial

Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Media Buyer. The Suite can also make changes. Each one waits for your yes
  • More budget for winners, with the reason (Scaling Rules)
  • Every product sorted by the Labelizer: Hero (best earners), Workhorse (steady margin) or Bleed (losing money)
  • New product labels every day, each queued for your yes
  • Finds dead search terms and products daily, queues them to cut
  • The same dashboard ZenoX Media clients use
  • See what to scale, what to cut, and your best price bands
  • Each change waits until you approve that line
  • Ask Scaley where your money leaks. See the waste right away
  • Weekly live calls with Chris, the founder

Pick Scaley If

  • You run your own store's Google Ads and want an answer today. No sales call
  • Clicks keep coming and sales do not. You want to see which search terms and products spent and sold nothing
  • You can't decide whether to raise the budget or hold it. Scaley Media Buyer answers from what your account did this week
  • Performance dropped and you didn't change anything. Scaley Media Buyer reads the live account and tells you what moved
  • You want each change written down with the reason, and nothing live until you say yes. That is Scaley Suite
  • You want a price you can read before you start. Scaley Consultant is one flat monthly price and connects to nothing

Pick Search Ads 360 If

  • Microsoft Advertising, Yahoo! JAPAN Ads or Baidu are on your list as well as Google. Scaley covers only Google
  • Your team already tracks with Floodlight, Analytics 360 or BigQuery and wants search reports in the same tools
  • You manage many accounts under manager and sub-manager accounts
  • You want rules that change bids by time of day on their own
Bottom line

If you run your own store on Google, pick Scaley. Pick Search Ads 360 if you run a big company search team across several engines. Start with Scaley Media Buyer. It reads the live account and cannot change a setting. Scaley Suite adds the dashboard ZenoX Media clients get, with what to scale, what to cut and your best price bands. Only Suite makes changes, each after your yes.

Google Ads tools, ranked by who does the work

More comparisonsStart the 3-Day Free Trial

Questions About Search Ads 360, Answered

Google does not publish a price (checked 11 November 2026). The product page shows only "Sign in" and "Talk to Sales". Google's API pricing page says the API costs nothing extra, and it still names no price for the product. Other sites guess at the price, but those guesses are not Google's, so I do not repeat them. Scaley's price is on the page. Scaley Media Buyer is $99/mo for all your stores + 1% of total ad spend, with a 3-day trial you start yourself.

Ask Where Your Ad Money Went

Scaley Media Buyer connects read-only. Within minutes of connecting, it names the search terms and products that lost money.

3-day free trial. Card required. Cancel anytime