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Scaley vs Birch

Scaley vs Birch: Rules or Changes You Approve

Birch (once Revealbot) runs rules that move your bids and budgets by themselves. If you run your own store's Google Ads, Scaley is the better fit. It tells you what to do and changes nothing without your yes.

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Scaley is the pick for a store owner running their own Google Ads. Birch, once called Revealbot, runs rules you switch on. They move bids and budgets by themselves, as often as every 15 minutes. Scaley Media Buyer names what spent and sold nothing and cannot change a setting. Only Scaley Suite makes changes, each after your yes.

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On Birch, you connect your ad accounts and build rules, by hand or with Birch AI. Then the rules check your numbers and act by themselves, with 20+ actions like changing bids and budgets. Birch's homepage leads with Meta, TikTok and Snapchat ads. Google Ads gets its own page. A rule acts on numbers you picked. It does not tell you why sales dropped when you didn't change anything. Scaley is the AI media buyer for Google Ads I built for store owners.

Scaley AI compared with Birch, row by row
FeatureScaleyBirch
Built forStore owners running their own Google Ads"Ad automation for performance teams and their agents". The homepage leads with Meta, TikTok and Snapchat
How you use itAsk in plain words. Consultant reads your screenshots. Media Buyer and Suite read the live account. Each answer comes with the reasonBuild rules, by hand or with Birch AI. Then they run on a schedule
Who says yesConsultant and Media Buyer change nothing. Suite asks on every changeYou switch a rule on once. Then it moves bids and budgets on its own, as often as every 15 minutes
ChannelsGoogle Ads onlyMeta, TikTok, Snapchat and Google Ads
Product feedMedia Buyer reads product data, read-only. Suite's Labelizer sorts every product daily, and each label waits for your yesShopping campaigns can run rules. Merchant Center and feeds: not on the pages read (checked 2026-11-11)
Price modelConsultant $99/mo flat, for all your stores. Media Buyer $99/mo for all your stores + 1% of total ad spend. Suite $199/mo for all your stores + 4% of total ad spendBy monthly ad spend across all accounts. Up to $10K: Essential $49, Pro $99 a month (rules listed on Pro)
Free trial3-day free trial. Card required. Cancel anytime14 days free. Rules and reports switch off when it ends
CancelAfter the trial, the base fee is not refunded or prorated. Consultant access lasts until your billing cycle ends. On Scaley Media Buyer and Scaley Suite, the ad spend fee stops the day you cancel, with one final invoice up to that day. Your connected accounts disconnect that day. Only the AI chat stays open until your end date.Plan runs to the end of the billing cycle

Where Birch Loses a Store Owner

Birch's side is quoted off its homepage, its pricing page, its Google Ads page and its billing help article, all read 11 November 2026.

  1. Built for. Birch's homepage says "Ad automation for performance teams and their agents". Its main pitch is "Automate the repetitive work behind paid socials". Google Ads is one network of four. Scaley is made for one person: the store owner running their own Google Ads.
  2. Who says yes. Birch's Google Ads page says: "just set up a rule and Birch would do that for you with any number of ads. Continuously." Birch AI "hands back something you can check before it ever goes live". You check it once, when you switch it on. After that, the rule acts without asking. The one-click approval Birch shows is for Stage, its ad launcher for paid social. Scaley Consultant and Media Buyer never change anything. Scaley Suite asks on every change, with the reason next to it.
  3. The thinking. Birch sells "Nested conditions, custom metrics and 20+ actions". It saves you from "learning and writing Google Ads scripts". You still have to know when to raise the budget. 95 ZenoX Media clients asked "Should we increase our ad budget right now?" 438 times. Scaley Media Buyer answers raise-or-hold from what your account did this week. It names the search terms and products that spent and sold nothing.
  4. What Birch AI reads. Birch AI shows example questions such as "Where should we scale?" on its homepage. Those examples read your business context and the Meta Ads Library. The pages I read do not show it answering from your Google Ads search terms or products.
  5. Your product feed. Birch's Google Ads page lists "Search, Display, Shopping and Multi channel ads". It does not name Performance Max. The pages I read never mention Merchant Center or product feeds. Scaley Media Buyer reads campaign, product and search term data. Every day the Labelizer in Scaley Suite sorts each product into Hero, Workhorse or Bleed. Each new label waits for your yes.
  6. The bill. Birch's pricing page says "Pricing depends on monthly ad spend across all connected accounts". Up to $10K of spend, Essential is $49 a month and Pro is $99. Birch's own pages disagree twice. The Pro card lists automated rules and the Essential card does not, but the FAQ says every plan gets every feature. The cards say "No overages apply". Its billing help article says monthly plans "pay additional charges for the overspend amount". Ask Birch before you pay. Scaley Media Buyer is $99 a month plus 1% of ad spend. At $5K of spend that is $149. Scaley Consultant is $99 a month flat.
  7. What the answers come from. A Birch rule knows only what you tell it. Scaley learned from 262,792 messages and 1,151 answered questions in ZenoX Media's Slack. ZenoX Media is my Google Ads agency: $200M+ in client revenue tracked through our campaigns, across 400+ store accounts. That record is the agency's.
  8. Trying it. When Birch's trial ends, "your automated rules and reports will be disabled". The rules you built stop running. Every Scaley level starts with a 3-day free trial. Card required. Cancel anytime. No ad spend fee during the trial. It starts when the trial ends.
  9. Refunds. Birch's pricing page and billing help article print no refund terms (read 11 November 2026). Scaley Media Buyer and Suite carry the Leak Guarantee. Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill. Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill.

Birch is solid if your team buys on more than one network and already knows what rules it wants. For a store owner on Google, the hard part is knowing what to do next. Start with Scaley Media Buyer. It reads the live account and cannot change a setting. Move up to Scaley Suite when you want the feed labels and fixes queued for your yes.

Your first 3 days

See the Waste in Your First 3 Days

You get 3 days free on every level, card required, and Media Buyer reads the live account.

  1. Day 1

    Media Buyer Connects. Nothing Changes

    On Media Buyer you sign in with Google and never share a password. The read cannot change a setting. Consultant uploads a file instead.

  2. Then

    You Read What It Found

    Media Buyer names the waste, with the spend next to it. On Suite, each fix waits until you say yes to that line.

  3. Day 3

    You Decide. What You Approved Stays

    On day 3 you decide if the answers earned the bill. Cancel before the trial ends and you pay nothing. Every change you said yes to stays in your account.

We take your card upfront. Your first base fee is charged when your trial ends.

Know Why Before Your Budget Moves

Clicks and no sales means you're burning cash. Scaley Media Buyer reads the live account, read-only, and names what spent and sold nothing. It is $99 a month plus 1% of ad spend. At $5K of spend that is $149. Scaley Suite sorts every product into Hero, Workhorse or Bleed and queues each change for your yes. It is $199/mo for all your stores + 4% of total ad spend, and it is the only level that makes changes. Scaley Consultant is $99 a month flat and connects to nothing.

Start the Media Buyer Trial

3-day free trial. Card required. Cancel anytime

3-Day Free Trial

Scaley Consultant

$99/mo flat

One fee. Any number of stores

Always $99 a month

3-day free trial. Card required. Cancel anytime

Start the 3-Day Free Trial
  • Trained on ZenoX Media's own data, not forum threads
  • Upload screenshots, CSVs and reports. One straight answer
  • VIP seat included (normally $299/mo)
  • Weekly live calls with Chris, the founder
  • The ZenoX Scaling SOP Vault: every playbook behind our client stores
Most Popular

Scaley Media Buyer

$99/mo + 1% of total ad spend

One fee. Any number of stores

10 stores, $50K total spend: $99 + $500 = $599 a month. Not $990. The base is paid once.

3-day free trial. Card required. Cancel anytime

Start the 3-Day Free Trial

Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Consultant
  • One-click Google Ads connection, read-only
  • Reads live campaign, product and search term data
  • Ask any hour, 24/7. It answers from the live account
  • 1% of your total ad spend. No minimum, no cap
  • Ask Scaley where your money leaks. See the waste right away
  • Weekly live calls with Chris, the founder
3-Day Free Trial

Scaley Suite

$199/mo + 4% of total ad spend

One fee. Any number of stores

10 stores, $50K total spend: $199 + $2,000 = $2,199 a month. Not $1,990. The base is paid once.

3-day free trial. Card required. Cancel anytime

Start the 3-Day Free Trial

Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Media Buyer. The Suite can also make changes. Each one waits for your yes
  • More budget for winners, with the reason (Scaling Rules)
  • Every product sorted by the Labelizer: Hero (best earners), Workhorse (steady margin) or Bleed (losing money)
  • New product labels every day, each queued for your yes
  • Finds dead search terms and products daily, queues them to cut
  • The same dashboard ZenoX Media clients use
  • See what to scale, what to cut, and your best price bands
  • Each change waits until you approve that line
  • Ask Scaley where your money leaks. See the waste right away
  • Weekly live calls with Chris, the founder

Pick Scaley If

  • You run your store's Google Ads yourself, and you don't want to write a rule for every move
  • Clicks keep coming, sales don't, and it's burning cash. Scaley Media Buyer names the search terms and products that spent and sold nothing
  • You can't tell if you should raise the budget or hold it. Scaley Media Buyer answers from what your account did this week
  • Performance dropped and you didn't change anything. You want to know what moved before anything moves your budget again
  • You want every change brought to you first. Scaley Suite asks on each one, with the reason, and no change goes live on a timer
  • Starting smaller works too. Scaley Consultant is $99 a month, reads screenshots and connects to nothing

Pick Birch If

  • You buy on Meta, TikTok or Snapchat as well as Google. Birch covers all four. Its Stage launcher runs ad tests there, with one click to approve each run. Scaley covers only Google
  • You already know your rules and want them run on a timer across many accounts
  • You want a flat fee at $10K of spend. Birch Pro is $99 a month up to $10K. Scaley Media Buyer at $10K is $199
  • You want two weeks to try it. Birch gives you 14 days free. Scaley's trial is 3 days
Bottom line

If you run your own store's Google Ads, pick Scaley. Birch fits a team that runs Meta, TikTok, Snapchat and Google from one place and likes building rules. For a store, Scaley Media Buyer reads the live account, read-only. Scaley Suite adds the dashboard ZenoX Media clients get. It shows what to scale, what to cut and your best price bands. Only Suite makes changes, each after your yes.

More comparisonsStart the 3-Day Free Trial

Questions About Birch, Answered

Yes. Revealbot now goes by Birch. Type revealbot.com and you land on bir.ch (checked 11 November 2026). Birch sells rules that act on your ad accounts, and Birch AI can build the rules for you.

Ask Where Your Ad Money Went

Scaley Media Buyer connects read-only. Within minutes of connecting, it names the search terms and products that lost money.

3-day free trial. Card required. Cancel anytime