ChatGPT and Claude write well, but they only see what you paste in or wire up yourself. Scaley reads your Google Ads account. I sell one of them.
For a store running its own Google Ads, Scaley is the better pick. ChatGPT and Claude only see what you paste in, or what a connector you set up yourself lets them see. Scaley Media Buyer reads the live account, read-only. Claude Pro is $20 a month, and connectors reach more ad networks. I run Scaley and ZenoX Media.
Written and reviewed by Christopher Krassnig
ChatGPT and Claude are general chats. They are great at ad copy, angles and explaining a setting. But by hand they know nothing about your account. You export, paste and hope the screenshot showed enough. To go further, you add a connector: Google's free Google Ads MCP server, or a paid one like Adspirer or Pipeboard. Now the chat can read the account, and some connectors can change it. The setup and the guardrails are on you. Scaley is the AI media buyer I built for ecom stores on Google Ads and Merchant Center, and nothing else. Scaley Consultant reads your screenshots and connects to nothing. Media Buyer reads the live account and answers. Suite finds the waste, writes the fix and queues it. You tap yes, or nothing happens. Scaley was trained on ZenoX Media's own data: 262,792 Slack messages and 8,183 voice memos, across 400+ store accounts, with $200M+ in client revenue tracked through our campaigns. That record is the agency's, not a Scaley result. Scaley is new. So which one should run your account questions?
| Feature | ChatGPT or Claude | Scaley |
|---|---|---|
| What it is | A general chat. Connectors like Adspirer, Pipeboard or Google's MCP server link it to ad accounts | An AI media buyer for Google Ads and Merchant Center |
| Sees your account | Only what you paste in, unless you add a connector | Media Buyer reads the live account, read-only. Consultant reads screenshots |
| Setup | Google's free server needs a Cloud project, API access and OAuth. Paid connectors need an account with them | Connect Google Ads from inside the app |
| What it answers from | General knowledge, plus whatever you give it | ZenoX Media notes: 262,792 Slack messages and 8,183 voice memos |
| Who makes changes | Depends on the connector. Google's: assets and labels after a confirm step. Pipeboard: campaigns and budgets, with your own limits | Suite only, after your yes on each change. Consultant and Media Buyer never change anything |
| Price | Claude Pro $20 a month. Adspirer $0 to $199. Pipeboard $0 to $199. Google's server is free | Consultant $99/mo flat, for all your stores. Media Buyer $99/mo for all your stores + 1% of total ad spend. Suite $199/mo for all your stores + 4% of total ad spend |
| Channels | Any. Adspirer lists six ad platforms, Pipeboard eight | Google Ads and Merchant Center |
| Built for stores | General purpose. Feed and product work is on you | Built for Google Shopping. The Labelizer sorts every product |
| Trying it | Free plans on Claude, Adspirer and Pipeboard | 3-day free trial. Card required. Cancel anytime |
The rival side is quoted off the makers' own pages, all read 6 November 2026: Google's MCP developer guide, github.com/googleads/google-ads-mcp, adspirer.com, adspirer.com/pricing, pipeboard.co, pipeboard.co/pricing and claude.com/pricing.
Use ChatGPT or Claude for copy and ideas. When the question is where your Google Ads money went, start with Scaley Media Buyer.
You get 3 days free on every level, card required, and Media Buyer reads the live account.
On Media Buyer you sign in with Google and never share a password. The read cannot change a setting. Consultant uploads a file instead.
Media Buyer names the waste, with the spend next to it. On Suite, each fix waits until you say yes to that line.
On day 3 you decide if the answers earned the bill. Cancel before the trial ends and you pay nothing. Every change you said yes to stays in your account.
We take your card upfront. Your first base fee is charged when your trial ends.
Match the Scaley level to how you use ChatGPT or Claude today. Paste screenshots into a chat? Scaley Consultant is $99 a month flat and connects to nothing. Thinking about a read-only connector? Scaley Media Buyer is $99 a month plus 1% of ad spend and reads the live account, with no Cloud project. Want a connector that can make changes? Scaley Suite is $199 a month plus 4%, and every change waits for your yes. Media Buyer and Suite carry the Leak Guarantee. Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill. Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Cancel any day.
3-day free trial. Card required. Cancel anytime
$99/mo flat
One fee. Any number of storesAlways $99 a month
3-day free trial. Card required. Cancel anytime
$99/mo + 1% of total ad spend
One fee. Any number of stores10 stores, $50K total spend: $99 + $500 = $599 a month. Not $990. The base is paid once.
3-day free trial. Card required. Cancel anytime
Leak Guarantee: any month we show you less waste than your bill, we refund it
Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms
$199/mo + 4% of total ad spend
One fee. Any number of stores10 stores, $50K total spend: $199 + $2,000 = $2,199 a month. Not $1,990. The base is paid once.
3-day free trial. Card required. Cancel anytime
Leak Guarantee: any month we show you less waste than your bill, we refund it
Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms
ChatGPT and Claude are strong general writers. They are not Google Ads specialists, and by hand they never see your account. Connectors close part of that gap, but you set them up and you set the limits. Scaley is narrower on purpose: Google Ads and Merchant Center, answered from an agency's store playbook. My advice: keep a general chat for copy, and use Scaley Media Buyer for the account.
For a store running its own Google Ads, Scaley. ChatGPT is a general chat. By hand it only sees what you paste in, and it answers from general knowledge. Scaley Media Buyer reads your live account, read-only, and was trained on ZenoX Media's own data from real store accounts. ChatGPT is the better pick for ad copy and for channels other than Google.
Scaley Media Buyer connects read-only. Within minutes of connecting, it names the search terms and products that lost money.
3-day free trial. Card required. Cancel anytime
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