ScaleyScaley Suite
$199/mo + 4% of total ad spend
- Inner Circle seat included (normally $299/mo)
- Leak Report inside your 3-day trial
- Labelizer preview before your first bill
3-day free trial. Card required. Cancel anytime
Automation with a yes button, built for stores
Google Ads Automation for Ecommerce That Asks Before It Acts
Scaley Suite reads the products, search terms and campaigns in your store's account. It finds the waste, writes each fix with the reason, and waits. You tap yes, or you skip it.
Scaley Suite: $199/mo + 4% of total ad spend. 3-day free trial. Card required. Cancel anytime
For online stores that run their own Google Ads, from a small catalog to thousands of products. Scaley connects to Google Ads, Merchant Center and Shopify. The margin checks need your Shopify store.
The question is real, from the ZenoX Media question bank. The answer is an example for a made-up store. Scaley is built by ZenoX Media, a Google Ads agency with 300+ store accounts and $200M+ in client revenue tracked through our campaigns.
scaleyai.com/chatScaley Suite
Example chat, made-up store
You
Can you exclude individual product variants, not just whole products?
Scaley Suite
Yes. In Shopping / All Products, the red canvas tote took most of the tote's spend and sold none. The black one sells. I queued an exclusion for the red one only, with that reason on the line. It goes live only if you tap yes.
The short answer
Google Ads automation for ecommerce is software that handles store ad work: Shopping, Performance Max, search terms and product-level waste. Google's own AI runs the bids. Scaley Suite draws on ZenoX Media's agency know-how. It finds the waste, writes each fix with the reason and queues it. No change goes live until you tap yes.
Written and reviewed by Christopher Krassnig
Where store ad money goes missing
Four Places an Online Store Leaks Money
Shopping Search Terms
Shopping has no keywords, so Google picks the searches for you. Some of them will never buy. They keep taking clicks until somebody reads the search terms report and adds them as negatives.
Products Hiding Inside PMax
Campaign totals can hide products that spend without a sale. A few products sell. Some spend all month and sell nothing. From the campaign view, both look like one number.
The Feed
A disapproved product, a weak title or a missing size can quietly take a best seller out of the auction. The ads still run. Just not on the product that makes you money.
Margin Nobody Told Google About
A sales-based goal does not tell Google what you keep after costs. So it can bid the same on a product that pays you well and one that barely breaks even.
Each of these is a product-level problem. A campaign-level number will not show you which product it is.
Why the dashboard looks fine
ROAS Is an Average. Your Losers Hide Inside It
ROAS is the sales you get back for each dollar of ads. The account ROAS looks okay. So nothing feels broken. But that one number is a blend of every product you sell.
A handful of products carry the store. A long tail of others spends a little each, every day, and sells nothing. Add them up and it is real money. Leave them blended in and nobody ever sees it.
Google's AI has no reason to flag it, because it is hitting the goal you gave it. A rule only checks the conditions you set.
The fix is boring. Look at every product, one at a time. That is the part software should do for you.
How it works
How Scaley Automates a Store's Google Ads
One Google sign-in, plus your store. Then it does the reading, product by product, and shows you each change to review.
It Reads the Store and the Account
Campaigns, budgets and search terms from Google Ads. Your feed and custom labels from Merchant Center. Products, variants, margins and orders from your Shopify store, read-only.
It Sorts Every Product and Writes the Fix
Each product becomes Hero, Workhorse or Bleed, from margin and how fast it sells. Then each fix lands in a queue: the negative, the budget step, the new label. The reason sits on the same line.
You Say Yes, One Line at a Time
No proposed change goes in until you approve that exact line. Skip it and it never happens. There is no switch that turns the approvals off.
Product-level, not campaign-level
Every Product Gets a Label You Can Read
Custom labels sort your products into groups. Your campaigns can then split them up, so the products that earn get the budget.
Know Which Products Earn the Budget
The Labelizer reads margin, how fast each product sells, and returns. It sorts the whole catalog into Hero, Workhorse and Bleed. A new label goes to Merchant Center only after you say yes.
- Hero products can get more room to spend, after your yes
- Bleed products can move to their own small budget, after your yes
- Price and stock are never touched
scaleyai.com/labelsSample products2 waiting on you
- Linen Shirt, SandHero
High margin · Sells fast
Waiting for you
Live labelWorkhorseQueued labelHero - Canvas Tote, BlackWorkhorse
Okay margin · Steady
No change
Live labelWorkhorseQueued labelNo change - Wool Scarf, RedBleed
Thin margin · Barely sells
Waiting for you
Live labelHeroQueued labelBleed - Leather Belt, BrownHero
High margin · Sells fast
You approved it
Live labelWorkhorseQueued labelHero
The product names are made up. The board shows how the Labelizer sorts a catalog, not a real store.
Example: a store's approval queue
It Does the Work. You Press the Button
This queue is an example, not a live account. Each line is one change for one store, with the numbers behind it. Nothing happens until you approve that line.
Skip a line and that change never happens.
A sample queue for a made-up store, with made-up numbers. Only Scaley Suite prepares changes, and each one waits for its own yes.
scaleyai.com/queue4 waiting on you
- Shopping / All ProductsYour call
Exclude the red canvas tote. Keep the black one running
Last 30 days: most of the tote's spend and no sales. This store's sales land within a week of the click, so late sales do not explain it.
- Search / Generic TermsWaiting for you
Add "free tote pattern" and "diy tote bag" as negatives
Clicks for 30 days, no sales. These people want to make a tote, not buy one.
- Merchant Center / Custom LabelsWaiting for you
Relabel the sand linen shirt from Workhorse to Hero
High margin in Shopify, and it sold every week for the last 60 days.
- PMax / New CampaignYou approved it
Create a separate campaign for the Bleed products
The label only sorts the products. This split stops them sharing a budget with the sellers.
- PMax / Bleed ProductsWaiting for you
Set that campaign's daily budget to a small test amount
Its own line, so you pick the amount. A small cap lets a slow seller prove itself.
Try your own number
Try Your Store's Real Spend
Move it to your monthly Google Ads spend. Scaley Suite reads, writes each fix and waits for your yes. The slider shows its monthly bill at your spend.
$5,000
$
$2,000$150,000+
Scaley Suite
Scaley Suite is $199 a month plus 4% of $5,000 total ad spend: $399.
$399 a month
Start the 3-Day Free Trial
Worked out from our own price list. Scaley Suite is $199 a month plus 4% of total ad spend.
The offer
What Comes with Scaley Suite
Start the 3-Day Free Trial
3-day free trial. Card required. Cancel anytime
Inner Circle lists at $299/mo on its own Skool page. Every price and term here is the published one on the pricing page.
Every month, every paid bill
The Leak Guarantee: Less Waste Than Your Bill Means the Bill Comes Back
It covers Scaley Media Buyer and Scaley Suite. Check the list against your own search terms report.
Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill.
Connect Google Ads
One click on Google's own sign-in screen. Scaley reads the account. Nothing in it changes until you say yes to that one change.
See the Waste List in Minutes
Within minutes of connecting, you see every search term and product that took clicks and made no sale, with the dollars next to each one. A counter adds it all up. On Scaley Media Buyer, one click runs the audit. Scaley Suite shows new waste every day on its own.
Less Waste Than Your Bill? You Get the Whole Bill Back
Any month the waste shown is smaller than that month's bill, email hello@scaleyai.com within 14 days of the bill. We refund the whole bill, base fee and percent.
Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill.
Start the 3-Day Free Trial
3-day free trial. Card required. Cancel anytime
Your first bill comes at the end of your first paid month.
Where automation helps and where it stops
What Each Kind of Automation Does for a Store
Each column is a kind of tool, not one brand. Read down the rows: they are the jobs that decide whether a store makes money on Google Ads.
Bids in each auction
- Google's built-in AI
- Its best job
- Rules and scripts
- Only the bid rules you write
- Scaley Suite
- Left to Google's bidding
Budget to the winners
- Google's built-in AI
- Inside one campaign
- Rules and scripts
- When a rule fires
- Scaley Suite
- Proposed with the reason
Search terms that never buy
- Google's built-in AI
- Shows the report. You add negatives by hand
- Rules and scripts
- A script can flag them
- Scaley Suite
- Queued as negatives, with what each one spent
Products that sell nothing
- Google's built-in AI
- Campaign totals can hide products that spend without a sale
- Rules and scripts
- Only if you can script it
- Scaley Suite
- Labeled Bleed only after enough spend and enough days for late sales, then moved after your yes
Knows your margin
- Google's built-in AI
- Only what you send it
- Rules and scripts
- Only what you send it
- Scaley Suite
- Reads product costs from Shopify. No cost entered, no margin label
Feed problems
- Google's built-in AI
- Listed in Merchant Center
- Rules and scripts
- Some tools sync the feed
- Scaley Suite
- Reads feed diagnostics. Never touches price or stock
Changes your account on its own
- Google's built-in AI
- Yes
- Rules and scripts
- Yes, once a rule is on
- Scaley Suite
- No
If you do nothing
- Google's built-in AI
- It keeps chasing its goal
- Rules and scripts
- The rules keep firing
- Scaley Suite
- No queued change goes live. Google's bidding keeps running
| Feature | Google's built-in AI | Rules and scripts | Scaley Suite |
|---|---|---|---|
| Bids in each auction | Its best job | Only the bid rules you write | Left to Google's bidding |
| Budget to the winners | Inside one campaign | When a rule fires | Proposed with the reason |
| Search terms that never buy | Shows the report. You add negatives by hand | A script can flag them | Queued as negatives, with what each one spent |
| Products that sell nothing | Campaign totals can hide products that spend without a sale | Only if you can script it | Labeled Bleed only after enough spend and enough days for late sales, then moved after your yes |
| Knows your margin | Only what you send it | Only what you send it | Reads product costs from Shopify. No cost entered, no margin label |
| Feed problems | Listed in Merchant Center | Some tools sync the feed | Reads feed diagnostics. Never touches price or stock |
| Changes your account on its own | Yes | Yes, once a rule is on | No |
| If you do nothing | It keeps chasing its goal | The rules keep firing | No queued change goes live. Google's bidding keeps running |
Let Google run the bids. Let software find the product-level waste. Keep the final yes for yourself.
Each column describes how that kind of tool works in general, not one brand. Named tools are compared further down, with sources. Scaley Suite's price is on our pricing page.
Ask it like you would ask an agency
Real Store Questions, Real Agency Answers
Both questions and answers are copied word for word from the ZenoX Media question bank. The ZenoX Media team wrote these answers. Scaley draws on that same bank.
scaleyai.com/chatZenoX Media agency answers
Example chat using ZenoX Media agency answers
You
Why are some of my best-selling products not being advertised?
ZenoX Media agency answers
Google's Shopping algorithm decides which products get shown, based on performance data across the whole catalog. We don't hand pick them one by one [...] We can run a booster campaign for that product, for extra exposure for a few days.
You
Should I include specific keywords in my product titles?
ZenoX Media agency answers
Yes, always work relevant keywords into the title. Google matches your titles against what people actually search [...] if a product is already a winner and selling well, we leave that title alone. Changing it can throw off performance.
Before you pick any tool
How to Choose Ecommerce Google Ads Automation Software
Can It See Products, Not Just Campaigns
For a store, the money sits in products, sizes and search terms. A tool that only reads campaigns cannot tell a winner from a leak.
Does It Know Your Margin
A product with great ROAS and a thin margin can still lose money. Ask where the tool gets your margin from. If the answer is nowhere, it is guessing.
Who Presses the Button
Does it change things on its own, or does it ask first? Read the pricing page and the homepage. Then ask support what your plan does by default.
What Does It Cost at Your Spend
Flat fees, spend bands and a percent of spend all look cheap somewhere. Work out the real number on your own monthly spend before you sign up.
Here is how three well-known tools answer for a store, read off their own pages.
Named tools, from their own pages
Adzooma vs Opteo vs Optmyzr vs Scaley for Stores
All four help a store run Google Ads with less busywork. They differ on how much of a store they see, and on how a change reaches your account.
Platforms
- Adzooma
- Google, Microsoft and Meta Ads
- Opteo
- Google Ads only
- Optmyzr
- Google, Microsoft, Amazon, Meta, LinkedIn and more
- Scaley Suite
- Google Ads, Merchant Center and your Shopify store
Shopping and PMax help
- Adzooma
- Audits Shopping and PMax, flags feed issues and how products are grouped
- Opteo
- Suggests Shopping group resyncs and group bids to a ROAS target
- Optmyzr
- Feed sync and PMax launches at scale
- Scaley Suite
- Labels every product Hero, Workhorse or Bleed and queues the fixes
How often it checks
- Adzooma
- Monthly on Free, weekly on Silver, daily on Gold
- Opteo
- Watches the account all the time
- Optmyzr
- Rules on a schedule, up to hourly on top plans
- Scaley Suite
- Reads search terms and products daily, then queues each fix with its reason
How a change reaches your account
- Adzooma
- You pick which ones to apply
- Opteo
- You push each one live
- Optmyzr
- Says no change without your approval. Rules you set run on a schedule
- Scaley Suite
- One yes per change, reason on the line
Shopify
- Adzooma
- Not stated
- Opteo
- No Shopify page
- Optmyzr
- Data on request
- Scaley Suite
- Suite connects your Shopify store, read-only
How the price is set
- Adzooma
- A free plan, then monthly plans
- Opteo
- Monthly plans by number of accounts and ad spend
- Optmyzr
- Plans by monthly ad spend
- Scaley Suite
- $199/mo + 4% of total ad spend
Free trial
- Adzooma
- No trial, a free plan instead
- Opteo
- 14 days, card at signup
- Optmyzr
- 14 days
- Scaley Suite
- 3 days, card required
| Feature | Adzooma | Opteo | Optmyzr | Scaley Suite |
|---|---|---|---|---|
| Platforms | Google, Microsoft and Meta Ads | Google Ads only | Google, Microsoft, Amazon, Meta, LinkedIn and more | Google Ads, Merchant Center and your Shopify store |
| Shopping and PMax help | Audits Shopping and PMax, flags feed issues and how products are grouped | Suggests Shopping group resyncs and group bids to a ROAS target | Feed sync and PMax launches at scale | Labels every product Hero, Workhorse or Bleed and queues the fixes |
| How often it checks | Monthly on Free, weekly on Silver, daily on Gold | Watches the account all the time | Rules on a schedule, up to hourly on top plans | Reads search terms and products daily, then queues each fix with its reason |
| How a change reaches your account | You pick which ones to apply | You push each one live | Says no change without your approval. Rules you set run on a schedule | One yes per change, reason on the line |
| Shopify | Not stated | No Shopify page | Data on request | Suite connects your Shopify store, read-only |
| How the price is set | A free plan, then monthly plans | Monthly plans by number of accounts and ad spend | Plans by monthly ad spend | $199/mo + 4% of total ad spend |
| Free trial | No trial, a free plan instead | 14 days, card at signup | 14 days | 3 days, card required |
Adzooma and Opteo wait for you to apply each change. Optmyzr says no change without your approval, and rules you set can act on a schedule you choose. Scaley reads your products and product costs first, then asks once per change.
Rival facts were read off each company's own pages on 15 October 2026: adzooma.com/pricing, adzooma.com/ecommerce-brands, adzooma.com/optimise-paid-ads, opteo.com, opteo.com/pricing, opteo.com/features/improvements/manage-shopping-ads, optmyzr.com, optmyzr.com/pricing and optmyzr.com/solutions/automation. Plans change, so check before you buy. Scaley Suite's price is on our pricing page.
What you keep
What It Can and Cannot Touch in Your Store
You connect through Google's own sign-in and link your store. After that, a line moves only when you approve it.
Price and Stock Are Never Touched
In Merchant Center, the Suite only proposes custom labels. Your prices and your stock stay exactly as you set them.
Your Shopify Store Stays Read-Only
Suite connects your Shopify store to read products, variants, margins and orders. It cannot change a thing in your store.
The Levels Below Touch Nothing
Scaley Media Buyer reads your live account and cannot write. Scaley Consultant connects to nothing at all.
Scaley proposes. You decide. No change goes in without you.
The access for Google Ads, Merchant Center and Shopify is listed on our integrations page.
Start with the level that does the work
Scaley Suite Is the Automation Level
Scaley Suite is the only level that prepares fixes for you. Want to look first? Scaley Media Buyer is $99 a month plus 1% of total ad spend. It reads your live account and answers, and never touches a setting. Scaley Consultant is $99 flat and reads screenshots. Every level starts with 3 days free. Card required.
Scaley Consultant. You already have this inside your plan.
Scaley Media Buyer. You already have this inside your plan.
3-Day Free Trial
Scaley Suite
$199/mo + 4% of total ad spend
At $5K spend that is $399 a month
3-day free trial. Card required. Cancel anytime
Leak Guarantee: any month we show you less waste than your bill, we refund it
See the conditions
Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill. Full terms
- Everything in Scaley Media Buyer
- More budget for winners, with the reason (Scaling Rules)
- Every product sorted into Hero, Workhorse or Bleed (Labelizer)
- New product labels every day, each queued for your yes
- Finds dead search terms and products daily, queues them to cut
- One dashboard for spend, ROAS and new customers
- Each change waits until you approve that line
- Leak Report inside your 3-day trial
- Labelizer preview before your first bill
Every reason to say no
Will It Mess with My Catalog?
Google Already Automates Shopping for Free
It does, and you should keep Smart Bidding on. But if you send Google sales value without product costs, it cannot judge profit from that value alone. Scaley checks the products under that goal, one at a time.
A Tool Paused My Best Seller Once
That tool acted first and told you later. Scaley Suite writes the change down with the reason and stops. If a line looks wrong, skip it and it never happens.
My Catalog Is Too Big to Check by Hand
That is the point. You do not check the catalog. You check the queue. Each line is one product or one search term, with the reason already written.
4% of My Spend Is Real Money
It is. Spend $5,000 on ads in a month and the whole bill is $399: $199 base plus $200 for the 4%. Compare that fee with the savings you can see after each change you approve. The same figures are on our pricing page.
This Is For You If
You run your own Google Ads for an online store with real products and real margins. You want the waste found and the fixes written, and every call left with you.
Not For You If
You run lead generation with no product catalog, or you want a tool that runs the account with nobody watching. Scaley never changes a thing without your yes.
Read more
Go Deeper Before You Decide
Pages that answer the next question a store owner usually has.
Every page here is ours and free to read.
Quick answers
Ecommerce Google Ads Automation Questions
Anything this does not answer, write to hello@scaleyai.com.
An ecommerce Google Ads automation tool is software that does store ad work for you. That means bids, budgets, Shopping and Performance Max, negative keywords, product groups and feed checks. Some tools act on their own. Some suggest a change and wait. Scaley Suite is the second kind.
Find the Products Eating Your Budget
One Google sign-in and your store. Scaley Suite reads your products and fills your queue with fixes, each with its reason. You tap yes on the ones you want.
3-day free trial. Card required. Cancel anytime