Scaley vs Ask Advisor: Who Checks Google?

Google Sells the Clicks. Who Checks Them?

Google's side is quoted off support.google.com/google-ads/answer/16574983, blog.google/products/ads-commerce/ask-advisor and Google's Accelerate page for Ask Advisor, all read 6 November 2026.

1. 01Who it works for. Google built Ask Advisor, and Google makes most of its money from ads. Alphabet's 2025 annual report lists $294.7 billion of Google advertising revenue, out of $402.8 billion in total. That does not make the advice wrong. It means the voice checking your spend belongs to the company that sells you the clicks. Scaley sells no clicks. To be straight with you, Media Buyer and Suite charge a percent of ad spend too, 1% and 4%. Consultant is $99 a month flat. And the Leak Guarantee pays you back when Scaley finds less waste than your bill.
2. 02Who says yes. Google's help page says Ask Advisor can "implement the suggested changes with your approval". The Accelerate page says its bid and budget recommendations can be applied "in one click". So Ask Advisor asks first too. Scaley Suite also waits for your yes, one change at a time. Scaley Media Buyer and Scaley Consultant never change anything at all.
3. 03Budget advice. Google's older Recommendations tab drew this line from PPC writer Matthew Umbro in Practical Ecommerce, back in December 2020: "Be wary when Google recommends budget increases." That was about a different Google feature, not Ask Advisor. The habit still holds. When the seller says spend more, get a second read before you click.
4. 04Where it works. Google's help page says "Ask Advisor isn't available in MCC accounts". If you run several stores from one manager login, you open each account on its own. It also shows up only "If your account is eligible". Google's launch post, dated 20 May 2026, says it is in beta "for English language accounts".
5. 05Who it is built for. Google built Ask Advisor for every Google Ads advertiser. Its launch post says it can use data from both Google Ads and Google Analytics. Its help page lists answers, performance help, policy fixes, new text and image ads, reports, and billing and identity help. Scaley is built for one buyer: a store owner running their own Google Ads and Shopping. It names the search terms and products that lost money.
6. 06Merchant Center. Google's launch post shows Ask Advisor pulling product details from Merchant Center to set up a new campaign. The same post says a Merchant Center agent is "joining the lineup soon". I could not confirm it has launched. Suite connects your Shopify store too.
7. 07Check its work. Google's own help page tells you to "always verify critical billing status, identity verification documents, and policy appeal outcomes" in your account settings, and to review what it suggests. It is a beta, and Google says "there may be limitations". Even Google says to double-check its agent.
8. 08The bill. Google's help page lists no price for Ask Advisor. You still pay for every click. Scaley prints every price. Scaley Consultant is $99/mo flat, for all your stores. Scaley Media Buyer is $99/mo for all your stores + 1% of total ad spend. Scaley Suite is $199/mo for all your stores + 4% of total ad spend. Every level: 3-day free trial. Card required. Cancel anytime.
9. 09What users say. I searched Reddit and review sites for Ask Advisor reviews on 6 November 2026 and found none to quote. It is a beta inside Google Ads, not an app with its own review page. So every Ask Advisor line here is Google's own words.

Ask Advisor is a fine place to ask a quick question inside your account. It should not be the only voice checking where your money goes. Start with Scaley Media Buyer for a read-only second opinion from a tool that sells no clicks.