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Scaley
Building Scaley

Watch How We Built an AI Media Buyer

A build-in-public show on YouTube. How we built Scaley AI, how we launched it, and what broke on the way.

The short answer

Building Scaley is the build-in-public show behind Scaley AI. I'm Chris Krassnig, and I run the ZenoX Media Google Ads agency. I filmed how we built an AI media buyer for Google Ads and how we launched it. The wins and the mess. 3 episodes are out so far, each 21 to 25 minutes long.

Written and reviewed by

Every Episode

The Show So Far

Press play to watch here. Or open the full episode for the story, the chapters and the whole transcript.

YouTube thumbnail for Building Scaley episode 1: I Killed My Ready-to-Launch Brand to Build an AI Media BuyerEpisode 121:23
Episode 1 ·

I Killed My Ready-to-Launch Brand to Build an AI Media Buyer

I had an ecom brand ready to go. Samples, store, website, budget. I killed it to build an AI media buyer for Google Ads. Then came an outside dev agency, delays and six figures burned. Hiring our own developers turned it around.

What you will see
  • Why we hired an outside dev agency to build it
  • Delays, junior devs and six figures burned
  • Firing the agency and hiring our own developers
“We made more progress in the last 3 months than in the 9 10 months before.”
Chris, at 19:18 in Episode 1
Read the full episodeWatch on YouTube: Episode 1
YouTube thumbnail for Building Scaley episode 2: Vibe Coding Doesn’t Scale. Here’s How I Build Now!Episode 223:21
Episode 2 ·

Vibe Coding Doesn’t Scale. Here’s How I Build Now!

I'm not a developer. I vibe code the first draft of every feature, and two senior developers make it solid. A dashboard worked fine for 20 stores. At 100+, half of them broke overnight. This is how we build now.

What you will see
  • Vibe coding the first draft of every Google Ads feature
  • Why a dashboard worked for 20 stores and broke at 100+
  • Why data is the real moat
“You cannot launch something that's made for 20 stores if you needed to be ready for 300 plus.”
Chris, at 11:33 in Episode 2
Read the full episodeWatch on YouTube: Episode 2
YouTube thumbnail for Building Scaley episode 3: We Turned My 7-Figure Agency Into The Best Google Ads AI Media Buyer in the WorldEpisode 325:21
Episode 3 ·

We Turned My 7-Figure Agency Into The Best Google Ads AI Media Buyer in the World

A few days before launch, we had not talked to a single person yet. This is my recap of our biggest strategy day. The vision, the mistakes, the two lessons that matter most, and the goal of 100 users in 30 days.

What you will see
  • The goal: 100 users in 30 days
  • The sales plan: 4 sales channels
  • Lesson 1: start selling early
“We want to achieve the first 100 users in the first 30 days after launch, which is approximately like three to four users a day.”
Chris, at 9:57 in Episode 3
Read the full episodeWatch on YouTube: Episode 3
The Playlist

Watch It in Order

Every episode lands in one YouTube playlist, in order. Start with episode 1 and you will see the whole build, from the idea to launch week.

Open the Playlist on YouTubeSee the Series HubRead How We Built an AI Media BuyerBuilding Scaley AI in Public
What We Built

What Is Scaley AI?

Scaley AI is an AI media buyer for Google Ads. It answers like a senior media buyer would, from your screenshots or your live account. Only the Suite makes changes, and only after you say yes to each one.

We launched Scaley on 2 November 2026. Episode 3 shows the plan behind it, with the goal of 100 users in 30 days. Try it on your own account.

Consultant $99/mo flat; Media Buyer $99/mo + 1% of total ad spend (reads and answers, read-only); Suite $199/mo + 4% of total ad spend (applies each change only after you say yes). Every plan has a 3-day free trial, card required.

Start the 3-Day Free Trial
See what it doesSee the prices

See the Terms That Spent and Sold Nothing

Start Scaley Media Buyer, read-only, and ask which terms spent and sold nothing.

3-day free trial. Card required. Cancel anytime