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Scaley vs Google Ads MCP

Scaley vs Google Ads MCP for Store Owners

Your search terms are burning cash. Google's free server can show your AI the data, but it can't add a negative. Scaley Media Buyer names what spent and sold nothing, read-only. Scaley Suite queues each cut for your yes.

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Scaley Media Buyer names the search terms burning cash, read-only, for $99 a month plus 1% of ad spend. Google Ads MCP is free Google code that lets an AI you set up pull your account data. It can't move budgets or add negatives. For your own store's Google Ads, pick Scaley, because it tells you what to cut.

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Google gives away a free, open-source server for the Google Ads API. MCP is the plug. It lets an AI app like Claude or Gemini pull data from your Google Ads. You install the server, link your account and connect your AI. I built Scaley for store owners who run their own Google Ads. Scaley was trained on 262,792 Slack messages and 8,183 voice memos from ZenoX Media, an agency that has run 400+ store accounts. That record is the agency's, not a Scaley result.

Scaley AI compared with Google Ads MCP, row by row
FeatureScaleyGoogle Ads MCP
What it isAn AI media buyer for Google Ads, built for store ownersFree, open-source code that links an AI you set up to the Google Ads API
Built forStore owners running their own Google AdsNot stated. Setup assumes a technical user
SetupConsultant: send a screenshot. Media Buyer: one-click Google Ads connection, read-only. Suite: connects Google Ads and your Shopify storeA Google Cloud project, Google Ads API access, login keys (OAuth) and a settings file edit in your AI app
What it answers fromMedia Buyer and Suite: your live account. Every tier: ZenoX Media's 262,792 Slack messagesRaw account data. Your AI asks for it and judges the result
What it can changeSuite: more budget for winners, and dead search terms and products queued to cut. Each one waits for your yesAssets and labels only. No budgets, bids, campaign status, keywords or negatives
Who says yesConsultant and Media Buyer change nothing. Suite waits for your yes on each changeYour AI proposes and confirms. The server does not check that a person said yes (PPC Land, 2026-11-09). Asset and label changes are on by default
Shopping and productsMedia Buyer names products that spent and sold nothing. Suite sorts every product into Hero, Workhorse or BleedNot mentioned on Google's page (checked 2026-11-11)
PriceConsultant $99/mo flat, for all your stores. Media Buyer $99/mo for all your stores + 1% of total ad spend. Suite $199/mo for all your stores + 4% of total ad spendFree, open-source (Apache-2.0). Google's pages do not price the AI app or any hosting you run it on
Free trial3-day free trial. Card required. Cancel anytimeNot applicable. The server itself is free

Where Google Ads MCP Loses a Store Owner

Rival facts come from Google's developer guide and GitHub page, read 11 November 2026, and PPC Land's report of 9 November 2026.

  1. It is a pipe to your data. Google's developer guide calls it a "standardized bridge to the Google Ads API". It brings raw data to your AI. Judging what good looks like is left to that AI and to you. Someone on Reddit said this about AI in general: "I avoid using AI for strategy. It usually just makes something up." Scaley was trained on ZenoX Media's own data, from an agency that has run 400+ store accounts. It tells you what to cut and what to scale, with the reason.
  2. Setup. You install a Python tool (pipx) and make a Google Cloud project. You switch on the Google Ads API and make login keys (OAuth), for example with Google's command line tool (gcloud). Then you edit your AI app's settings file. Turning the API on only gets you Test access, for test accounts, Google's guide says. Your real store account needs Explorer, Basic or Standard access. Scaley Media Buyer connects to Google Ads in one click, read-only. Scaley Consultant needs nothing connected.
  3. It cannot fix the leak. Google's guide says the server "cannot create, modify, pause, or enable campaigns, ad groups, ads, budgets, or bids." PPC Land adds that it cannot add keywords or negative keywords either. Say a search term burns cash and sells nothing. Your AI can pull that data through the server. You still add the negative by hand in Google Ads. Scaley Media Buyer names those search terms, read-only, and you add them. Scaley Suite finds dead search terms and products every day and queues each one to cut. It also queues more budget for winners, with the reason. Nothing goes live until you say yes.
  4. Who says yes. Before a change, your AI proposes it, then confirms it. Its GitHub page calls this a "two-step Propose & Confirm safety workflow". That step checks the request did not change in between. It does not check that a person said yes. PPC Land quotes Thomas Wismer: "Whether a human approved it in between, the server cannot check ... If you want a hard stop, add your own." Its asset and label changes are also on by default. Google's GitHub page says the bundled settings file has "all tools enabled". Scaley Media Buyer cannot change a setting. Scaley Suite waits for your yes on each change.
  5. Your products. Google's page says nothing about Shopping, Merchant Center or product feeds, on the day I checked. Scaley Media Buyer names the products that spent and sold nothing. In Scaley Suite, the Labelizer sorts every product into Hero, Workhorse or Bleed, and the dashboard shows which price ranges sell best (price bands).
  6. The bill. The server is free, open-source code. You also need an AI app to plug it into, and hosting if you run it on Cloud Run. Google's pages do not price either. Scaley Consultant is $99 a month flat. Scaley Media Buyer is $99 a month plus 1% of ad spend, so $149 at $5K of spend. On price, Google's server wins. Media Buyer and Suite carry the Leak Guarantee. Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill. Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill.

Google Ads MCP is a solid free server that shows your AI the data. To run Google's server next to Scaley, our Google Ads MCP setup guide shows how.

Your first 3 days

See the Waste in Your First 3 Days

You get 3 days free on every level, card required, and Media Buyer reads the live account.

  1. Day 1

    Media Buyer Connects. Nothing Changes

    On Media Buyer you sign in with Google and never share a password. The read cannot change a setting. Consultant uploads a file instead.

  2. Then

    You Read What It Found

    Media Buyer names the waste, with the spend next to it. On Suite, each fix waits until you say yes to that line.

  3. Day 3

    You Decide. What You Approved Stays

    On day 3 you decide if the answers earned the bill. Cancel before the trial ends and you pay nothing. Every change you said yes to stays in your account.

We take your card upfront. Your first base fee is charged when your trial ends.

Skip the Cloud Project

You want to know which search terms burn cash. You don't want to set up a Cloud project first. Google's server makes you do that. Scaley Media Buyer connects to Google Ads in one click and reads the live account, read-only. It names what spent and sold nothing. $99 a month plus 1% of ad spend, so $149 at $5K of spend.

Start the 3-Day Media Buyer Trial

3-day free trial. Card required. Cancel anytime

3-Day Free Trial

Scaley Consultant

$99/mo flat

One fee. Any number of stores

Always $99 a month

3-day free trial. Card required. Cancel anytime

Start the 3-Day Free Trial
  • Trained on ZenoX Media's own data, not forum threads
  • Upload screenshots, CSVs and reports. One straight answer
  • VIP seat included (normally $299/mo)
  • Weekly live calls with Chris, the founder
  • The ZenoX Scaling SOP Vault: every playbook behind our client stores
Most Popular

Scaley Media Buyer

$99/mo + 1% of total ad spend

One fee. Any number of stores

10 stores, $50K total spend: $99 + $500 = $599 a month. Not $990. The base is paid once.

3-day free trial. Card required. Cancel anytime

Start the 3-Day Free Trial

Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Consultant
  • One-click Google Ads connection, read-only
  • Reads live campaign, product and search term data
  • Ask any hour, 24/7. It answers from the live account
  • 1% of your total ad spend. No minimum, no cap
  • Ask Scaley where your money leaks. See the waste right away
  • Weekly live calls with Chris, the founder
3-Day Free Trial

Scaley Suite

$199/mo + 4% of total ad spend

One fee. Any number of stores

10 stores, $50K total spend: $199 + $2,000 = $2,199 a month. Not $1,990. The base is paid once.

3-day free trial. Card required. Cancel anytime

Start the 3-Day Free Trial

Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Media Buyer. The Suite can also make changes. Each one waits for your yes
  • More budget for winners, with the reason (Scaling Rules)
  • Every product sorted by the Labelizer: Hero (best earners), Workhorse (steady margin) or Bleed (losing money)
  • New product labels every day, each queued for your yes
  • Finds dead search terms and products daily, queues them to cut
  • The same dashboard ZenoX Media clients use
  • See what to scale, what to cut, and your best price bands
  • Each change waits until you approve that line
  • Ask Scaley where your money leaks. See the waste right away
  • Weekly live calls with Chris, the founder

Pick Scaley If

  • Your Google Ads is burning cash on clicks that never buy, and you want Scaley to name the search terms behind it
  • You have never opened Google Cloud and don't want to build a project before your first question
  • Performance dropped, you didn't change anything, and you want to know what moved. Scaley Media Buyer reads the live campaign data and tells you. 96 ZenoX Media clients asked ZenoX that 294 times
  • You want to know whether to raise the budget or hold it. Scaley Suite queues more budget for winners, with the reason, and waits for your yes
  • You sell on Google Shopping and want every product sorted into Hero, Workhorse or Bleed
  • You want to start small. Scaley Consultant is $99 a month flat, reads screenshots and connects to nothing

Pick Google Ads MCP If

  • You want it free. The server costs nothing, and you already pay for an AI app like Claude or Gemini
  • You are happy in Google Cloud, and you want your AI to pull any report the Google Ads API exposes
  • You want Google's own free, open-source code (1.2k GitHub stars on the day I checked), running on your own Google Cloud
  • You want to make ad assets from a chat, like text, images, YouTube videos and sitelinks. You attach them to a campaign yourself in Google Ads
Bottom line

If you run your own store's Google Ads, pick Scaley. Google's server is a free pipe to your data, and its setup assumes a technical user. Start with Scaley Media Buyer. It reads the live account, read-only, and names what spent and sold nothing. Scaley Suite is the only tier that makes changes, each after your yes. It adds the dashboard ZenoX Media clients get: what to scale, what to cut and which price ranges sell best (price bands).

How to set up the Google Ads MCP server

More comparisonsStart the 3-Day Free Trial

Questions About Google Ads MCP, Answered

Scaley, if you run your own store's Google Ads. Google Ads MCP is a free server that hands raw account data to an AI you set up yourself. It can make assets and labels, but not budgets or bids. Scaley Media Buyer reads your live account, read-only, and answers from ZenoX Media's own data. Scaley Suite queues each fix and waits for your yes.

Ask Where Your Ad Money Went

Scaley Media Buyer connects read-only. Within minutes of connecting, it names the search terms and products that lost money.

3-day free trial. Card required. Cancel anytime