ScaleyScaling Rules: From 2.1x to 4.2x ROAS in 60 Days
A mid-seven-figure apparel brand was stuck at 2.1x ROAS on Google Shopping. ZenoX Media, the agency behind Scaley, found $4K a month of wasted spend and rebuilt the account in under a week.
The Challenge
The brand had been running Google Shopping and PMax for two years with an external agency. ROAS had been stuck at 2.1x for six months. The catalog was large (1,800 SKUs), margins were thin, and the agency refused to break out performance by margin tier. Junior buyers at the agency were manually adding negatives once a month.
What ZenoX Media Did
- Ran a 90-day audit - surfaced $4K/month of wasted spend in low-intent search terms and underperforming display placements
- Labeled the full 1,800-SKU catalog by margin and 30-day velocity
- Restructured Shopping into three tiers: hero products, margin workhorses, and bleed SKUs (capped at 5% of spend)
- Turned on the scaling rules engine. ROAS floor of 3.0 on hero SKUs, 4.0 on workhorses, and a hard pause on bleed below 2.0
- Routed Shopping through a Comparison Shopping Service (CSS) for 20% CPC savings
The Results
Within 14 days, the brand hit 3.1x ROAS. By day 60, they were at 4.2x, with spend up 18% month over month. The founder moved the old agency retainer ($5K/mo) into creative.
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“The first audit found $4K a month of wasted spend. The scaling rules have been better than our old agency. Honestly wild.”
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