ScaleyFrom 2.1x to 4.2x ROAS in 60 Days
Mid-seven-figure apparel brand was stuck at 2.1x ROAS on Google Shopping. Scaley found €4K/month of wasted spend in the first audit and rebuilt the account in under a week.
The Challenge
The brand had been running Google Shopping and PMax for two years with an external agency. ROAS had been stuck at 2.1x for six months. The catalog was large (1,800 SKUs), margins were thin, and the agency refused to break out performance by margin tier. Junior buyers at the agency were manually adding negatives once a month.
What Scaley Did
- Ran a 90-day audit - surfaced €4K/month of wasted spend in low-intent search terms and underperforming display placements
- Labeled the full 1,800-SKU catalog by margin and 30-day velocity
- Restructured Shopping into three tiers: hero products, margin workhorses, and bleed SKUs (capped at 5% of spend)
- Turned on the scaling rules engine. ROAS floor of 3.0 on hero SKUs, 4.0 on workhorses, and a hard pause on bleed below 2.0
- Migrated to Scaley CSS for 20% CPC savings on Shopping
The Results
Within 14 days, the brand hit 3.1x ROAS. By day 60, they were at 4.2x sustained, with total spend up 18% month-over-month. The founder moved the old agency retainer (€5K/mo) into creative production.
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“Scaley found €4K/month of wasted spend in our first audit. The auto-scaling rules have been better than our old agency. Honestly wild.”
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