ScaleyScaley vs DIY: The Account Outruns You
If you run Google Ads yourself or with a freelancer, this is where the hours run out. Scaley finds the wasted terms and dying SKUs. You still sign off on every write.
You want control, so you kept the account. That was the right call. The problem is the hours. The auction runs 24 hours. You get the evening. You are not bad at this. You are outnumbered. Scaley finds the wasted search terms and dying SKUs. You still decide what gets written to the account.
| Feature | DIY + freelancers | Scaley AI |
|---|---|---|
| Setup time | Depends on the hours you have | Under 5 minutes |
| Monthly cost | The freelancer's fee, plus your own review time | $2,000/mo at €50K spend |
| Scales with spend | Stuck until you hire someone | The price follows the spend it manages. 4%, with a $199 monthly floor |
| Can you see the work | You build it | Every change logged with the reason behind it, and nothing runs without your sign-off |
| Lock-in | You depend on one person | No contract and no minimum term |
| When the account moves | When someone has time | Search terms, SKUs and scaling chances checked around the clock, not on the evening someone has spare |
| Who owns the account | You own it | Yours, always |
Your First Seven Days, Before You Pay a Cent
Seven days, free, and here is exactly what happens in each of them.
- Day 1
You Connect. Nothing Changes
We help you connect through Google OAuth, then Scaley reads the previous 90 days without touching a single setting.
- Then
You Read the Audit and Pick What Goes Live
When the audit is ready you see the waste named per campaign, with the evidence attached, and you go down it one line at a time. Everything you turn on is logged with the reason it was suggested.
- Day 7
You Decide. Either Way, You Keep Everything
On day 7 you look at what Scaley actually found and decide whether it earned its place. If it did not, everything it already built stays in your account and you walk away with it.
We take your card upfront. Billing starts on day 8, so cancel before then and you pay nothing.
At €50K a Month, the Bill Is $2,000
The fee is 4% of the ad spend Scaley manages. At €20K a month that is $800. At €50K that is $2,000. At €100K that is $4,000. A retainer for that work runs €3-8K. The $199 floor exists. It is not this buyer's bill. Keep running the account the way you run it. Switch on one module at a time. The Labelizer is the smallest first step, because it stops Google treating a 60% bestseller and a 12% filler as the same bet. The labels wait for your approval before they go to Merchant Center. The first audit is read-only. 7 days free. Card on file. Billing starts day 8.
$199/mo floor · no setup fee, no seat fee, no contract
- Labelizer. Stop paying to sell things that make you nothing
- Daily label changes, ready to approve
- 24/7 chat. You stop being the only person who has to know
- Scaling engine. The winner gets found overnight instead of lost
- Exclusions found daily instead of quarterly
- CSS network. 20% CPC savings on Shopping
- One dashboard for live spend, ROAS and new customers
- Email support at hello@scaleyai.com
Pick Scaley If
- More than 10 hours a week going to exclusions, budget tweaks, or reporting. That's time you're not spending on the catalog
- A catalog of 500+ SKUs that aren't tiered by margin
- €20K+/month in spend, and scaling is getting harder, not easier
- Negatives mined daily, not on the evening someone has spare
- Start with the Labelizer. It prepares margin and velocity tags, then waits for your approval
Pick DIY + Freelancers If
- You have the hours this week. And next week. And the week after that
- Catalog is small (under 100 SKUs) and doesn't need tiering yet
- You like being in the account and you don't want to hand it over
- A freelancer you trust, and they have room in their week
DIY works until the account needs more hours than you have. If you are past that point, Scaley can take over the searching. If you are not there yet, stay DIY. If you are there, Scaley takes the search terms, dying SKUs, capped winners, and labels. You still approve every write. Turn on one module at a time. At €20K to €100K a month, that is the whole point.
From Operators Who Stopped Hunting Search Terms at 11pm
Scaley found €4K/month of wasted spend in our first audit. The auto-scaling rules have been better than our old agency. Honestly wild.
We stopped hiring junior buyers. Scaley handles the account and our lead just reviews the suggestions. Saves us like 15 hours a week.
Finally Scale Smoothly Without the 11pm Check
Connect in under five minutes and what comes back is a list of what to fix. Not ready to plug the account in yet? The two-minute quiz gives you a score without a signup or a Google Ads login.
7 days free · cancel in one click