WordStream sells ad services to local businesses, with no price on its pricing page. If you run your own store's Google Ads and you're burning cash on clicks that never buy, Scaley is the pick.
Scaley shows every price, from $99 a month. WordStream by LocaliQ sells ad services to local businesses, and its pricing page shows no price, only "Book your free consultation". For a store owner running their own Google Ads, pick Scaley, because Scaley Media Buyer reads your live account, read-only, and names what spent and sold nothing.
Written and reviewed by Christopher Krassnig
WordStream's About page says it started as a keyword research tool. Its services page lists search, display, video and social ads, plus listings, SEO and chat. LocaliQ's Trustpilot page says it puts "a specialized team behind every campaign". I built Scaley, an AI media buyer, for store owners who run their own Google Ads. You stay in charge. Scaley Consultant reads your screenshots. Scaley Media Buyer reads the live account and cannot change a setting. Scaley Suite makes changes, only after your yes on each one.
| Feature | Scaley | WordStream |
|---|---|---|
| Built for | Store owners running their own Google Ads | Local businesses. Its About page says "Dedicated to helping local businesses succeed" |
| What you buy | A tool you run. It reads your account and answers | Ad services, plus SEO and listings |
| Price model | Consultant $99/mo flat, for all your stores. Media Buyer $99/mo for all your stores + 1% of total ad spend. Suite $199/mo for all your stores + 4% of total ad spend | Not public. Its pricing page says "Book your free consultation" |
| Google Shopping and feeds | Media Buyer shows which products ate spend with no sales. Suite's Labelizer sorts every product and queues each cut for your yes | Not named on its services page (checked 2026-11-11) |
| Who says yes | Consultant and Media Buyer change nothing. Suite asks on every change | Not said on its About, pricing or services pages (checked 2026-11-11). Ask on the call |
| Channels | Google Ads | Search, display, video and social ads, plus listings, SEO and chat |
| Free to try | 3-day free trial. Card required. Cancel anytime | A free Google Ads Performance Grader and a free keyword tool. No trial listed |
| Cancel | Cancel any day. On Media Buyer and Suite, the ad spend fee stops that day. The base fee already paid is not refunded | Contract term not printed on its pricing or services page (checked 2026-11-11). Ask for it in writing |
Every WordStream line below links to its source, read 11 November 2026.
WordStream fits a local business that wants a team to run its marketing. A store owner on Google Shopping needs the price up front and a say in every change.
You get 3 days free on every level, card required, and Media Buyer reads the live account.
On Media Buyer you sign in with Google and never share a password. The read cannot change a setting. Consultant uploads a file instead.
Media Buyer names the waste, with the spend next to it. On Suite, each fix waits until you say yes to that line.
On day 3 you decide if the answers earned the bill. Cancel before the trial ends and you pay nothing. Every change you said yes to stays in your account.
We take your card upfront. Your first base fee is charged when your trial ends.
"I’ve been trying Google ads and I’ve spend $400 dollars and got 800 clicks and no sales" - one Reddit post. Scaley Media Buyer is $99/mo for all your stores + 1% of total ad spend. It reads the live account, read-only, and names what spent and sold nothing. Media Buyer and Suite carry the Leak Guarantee. Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill. Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill.
3-day free trial. Card required. Cancel anytime
$99/mo flat
One fee. Any number of storesAlways $99 a month
3-day free trial. Card required. Cancel anytime
$99/mo + 1% of total ad spend
One fee. Any number of stores10 stores, $50K total spend: $99 + $500 = $599 a month. Not $990. The base is paid once.
3-day free trial. Card required. Cancel anytime
Leak Guarantee: any month we show you less waste than your bill, we refund it
Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms
$199/mo + 4% of total ad spend
One fee. Any number of stores10 stores, $50K total spend: $199 + $2,000 = $2,199 a month. Not $1,990. The base is paid once.
3-day free trial. Card required. Cancel anytime
Leak Guarantee: any month we show you less waste than your bill, we refund it
Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms
Pick WordStream if you run a local business and want one team for ads, SEO and listings. If you run your own store on Google Ads, pick Scaley. Start with Scaley Media Buyer. It reads the live account and cannot change a setting. Scaley Suite adds the ZenoX Media client dashboard. It shows what to scale, what to cut, and your best price bands.
WordStream does not show a price. Its pricing page says "Book your free consultation" (read 11 November 2026). Its Google Ads Performance Grader and keyword tool are free. Get the monthly fee and the contract term in writing. Scaley prints every price. Scaley Consultant is $99/mo flat, for all your stores. Scaley Media Buyer is $99/mo for all your stores + 1% of total ad spend. Scaley Suite is $199/mo for all your stores + 4% of total ad spend.
Scaley Media Buyer connects read-only. Within minutes of connecting, it names the search terms and products that lost money.
3-day free trial. Card required. Cancel anytime
Scaley