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Scaley AI - for store owners running their own Google Ads

The Google Ads Brain Behind $200M+ in Sales. Find Out Where You Burn Money

From the founder of ZenoX Media: $200M+ in client revenue tracked through our campaigns. See the search terms and products that took your money and sold nothing, within minutes of connecting. Scaley reads your live account and answers like a senior media buyer. Nothing changes without your yes.

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Scaley AI is an AI media buyer for Google Ads, trained on ZenoX Media's notes from 400+ store accounts. It names the search terms and products that spent money and sold nothing. Scaley Consultant reads your screenshots. Scaley Media Buyer reads your live account and cannot change a setting. Only Scaley Suite makes changes, after your yes on each one.

Written and reviewed by

Four things that went wrong in real accounts

Money Left the Account and Nobody Was Watching

Clicks Kept Coming and Sales Never Did

Money went to searches that have nothing to do with what you sell. "I’ve been trying Google ads and I’ve spend $400 dollars and got 800 clicks and no sales" - someone trying Google Ads, on Reddit.

Budget Went Up. Sales Went Down

It was working, so you added money. Then sales fell, and nobody could tell you why. "Should we increase our ad budget right now?" ZenoX Media clients asked that 438 times. 95 different stores asked it.

It Dropped and Nobody Changed Anything

"Why has performance dropped over the last few days?" ZenoX Media clients asked that 294 times. 96 different stores asked it.

A Setting You Never Knew Existed

By default, Google can also show your ads to people abroad who only showed interest in your country. Many of them can't buy from you.

A rep works for Google. A forum can't see your account. Nobody who answered you had opened it.

The number nobody gives you

What Did Your Account Waste Last Month?

Not the ROAS. The real dollars. The searches and products that took your money and sold nothing.

Google will not add that up for you. It sits across reports you have to dig out and total by hand.

If you can't say that number right now, you are still paying it.

Scaley Media Buyer reads your account, read-only, and gives you that number first.

Christopher Krassnig, founder of Scaley and ZenoX Media

Christopher Krassnig

Founder, Scaley AI · Founder, ZenoX Media

The notes used to live in one Slack

The Answers Used to Cost a Retainer

Why trust a number from software? It learned the job from people who did it for years.

I run both Scaley AI and ZenoX Media, my Google Ads agency for online stores. For years store owners paid the ZenoX team to answer the same questions.

One came up again and again. "Should we lower the target ROAS?" 122 different stores asked it, 751 times.

Each time, a buyer on my team opened the account, worked out the answer and wrote it in Slack.

That is 262,792 messages now. We trained Scaley on all of it. Then Scaley Media Buyer reads your account, so the answer is about your numbers.

From our own agency work: ZenoX Media clients pay $3-8K a month for that kind of help.

Counted, from ZenoX Media's own files

Every Answer Starts in an Agency's Own Notes

Here is what it learned from.

262,792Slack messages
636client channels
8,183voice memos
1,151recurring client questions, answered
400+store accounts
$200M+in client revenue tracked through our campaigns

ZenoX Media's Slack export · ZenoX Media client reporting

  • ZenoX Media is a:
  • Google Premier Partner
  • Meta Business Partner
  • Shopify Partner

Every number is ZenoX Media's own count. The revenue figure is client revenue tracked through our campaigns, not ad spend.

The accounts behind the notes

Real Shopping Weeks from the Agency Behind Scaley

Every shot is a ZenoX Media client account, brand details blurred. Scaley was trained on the data from accounts like these. ZenoX Media is rated 4.8 on Trustpilot from 40 client reviews.

Three Shopify dashboards showing $211k in sales across stores in seven days

Three stores · $211K in sales in 7 days

Real ZenoX Media client account

Slack ping with a sales chart: Black Friday total sales of $138,798.26, up 141% on the same days last year

$138,798 in BFCM sales · +141% YoY

Real ZenoX Media client account

Shopify analytics: $193k sales over 20 days, +3,600% vs same window prior year

$193K in 20 days · +3,600% vs prior year

Real ZenoX Media client account

Slack message celebrating first $10k day at 3.24 ROAS

First $10K day · 3.24x ROAS

Real ZenoX Media client account

Slack thread: account growth from $1k to $5k day in three days

$1K to $5K days · three-day ramp

Real ZenoX Media client account

Slack: 10k revenue mission completed

$10K revenue goal · hit

Real ZenoX Media client account

The real app, on a real store account

The Waste List, on a Real Store Account

Real screens from a live store account. Names blurred, numbers as they were.

The Scaley Media Buyer chat with quick checks for wasters, winners and trending products.
Ask in plain words. It answers from your live numbers.

Screens from a live store account in the Scaley app. Store, campaign, product and customer names are blurred.

Example. Same question, typed into both windows

Same Question. Only One Answer Has Your Numbers in It

The question

Why did my Shopping ads spend so much for so few sales?

Scaley Media Buyer

Scaley
scaleyai.com/chatScaley Media Buyer
Example account, round figures
  1. You

    My Shopping campaign spent $900 last week and I got 4 sales. Is that normal?

  2. Scaley Media Buyer

    For your account, no. $310 of that $900 went to the search term "free knitting patterns", which has 0 sales in 30 days. Another $140 went to one product, the Chunky Wool Throw, at 41 clicks and no sale. Your 4 sales all came from the other $450, so that part runs at about $112 a sale. One move: add "free" as a negative keyword on that campaign. People looking for free patterns are rarely shopping for a throw.

A generic AI chat

Generic

That depends on your margins and average order value. Four sales on $900 could be fine for high-ticket products and poor for low-ticket ones.

Compare it with your break-even ROAS and give the campaign more time to gather data.

Free. Also true of every account in the world.

Both windows are written examples.

What changes the moment you connect

Connect Once. See Where Every Dollar Went

Connect once. It can look, not touch. Then ask.

It Reads the Whole Account

Campaigns, products and search terms together. Not just the corner you screenshotted.

You Ask. It Answers from Today's Numbers

One question, one answer. Or click the audit for the full waste list. It never scans on its own.

Scaley Consultant Comes Free

Worth $99 a month on its own. The VIP seat is normally $299/mo. Both come with it. Your bill stays $99/mo for all your stores + 1% of total ad spend.

One Level Higher, Scaley Suite Proposes the Fix

It writes up each change with the reason, then waits for your yes.

Prices from our own price list. Scaley Media Buyer is $99 a month plus 1% of total ad spend. Only Scaley Suite can change an account, and only after you approve that exact change.

It cannot spend a dollar on its own

Scaley Suite Waits for Your Yes on Every Change

It finds the fix and writes down why. You tap Approve or Skip. Nothing moves until you do.

Scaley Suite finds things every day and queues them, one line at a time.

Sample queue. Only Scaley Suite writes, and only after you approve that line. Consultant and Media Buyer never write.

scaleyai.com/queue2 waiting on you
  1. Shopping / Core CatalogYou approved it

    Pause the products that have spent for weeks with no sale

    They are taking budget from the products that do convert.

  2. PMax / ProspectingYour call

    Raise the budget on the product group that is making the sales

    It is using its full daily budget every day.

  3. Search / GenericWaiting for you

    Add the terms that spent all month without a sale as negatives

    Nobody who typed them was looking for what you sell.

One decision left

Pick How Much of Your Account It Can See

Consultant reads a screenshot. Media Buyer reads the live account and can't touch it - start there if you want the whole account checked. Suite proposes fixes and waits for your yes. Media Buyer and Suite include Consultant (worth $99 a month). Every level gets a VIP seat (normally $299/mo).

3-Day Free Trial

Scaley Consultant

$99/mo flat

One fee. Any number of stores

Always $99 a month

3-day free trial. Card required. Cancel anytime

  • Trained on ZenoX Media's own data, not forum threads
  • Upload screenshots, CSVs and reports. One straight answer
  • VIP seat included (normally $299/mo)
  • Weekly live call with Chris
  • The ZenoX Scaling SOP Vault: the playbooks we scale client stores with
See what Scaley Consultant does
Most Popular

Scaley Media Buyer

$99/mo + 1% of total ad spend

One fee. Any number of stores

10 stores, $50K total spend: $99 + $500 = $599 a month. A base per store would make it $1,490. You pay one base.

3-day free trial. Card required. Cancel anytime

Leak Guarantee: any month we show you less waste than your bill, we refund it

Conditions in the Leak Guarantee below
  • Everything in Scaley Consultant
  • One-click Google Ads connection, read-only
  • Reads live campaign, product and search term data
  • Ask any hour. It answers from the live account
  • 1% of your total ad spend. No minimum, no cap
  • Ask Scaley where your money leaks. See the waste right away
See what Scaley Media Buyer does
3-Day Free Trial

Scaley Suite

$199/mo + 4% of total ad spend

One fee. Any number of stores

10 stores, $50K total spend: $199 + $2,000 = $2,199 a month. A base per store would make it $3,990. You pay one base.

3-day free trial. Card required. Cancel anytime

Leak Guarantee: any month we show you less waste than your bill, we refund it

Conditions in the Leak Guarantee below
  • Everything in Scaley Media Buyer
  • More budget for winners, with the reason (Scaling Rules)
  • Every product sorted into Hero, Workhorse or Bleed (Labelizer)
  • New product labels every day, each queued for your yes
  • Finds dead search terms and products daily, queues them to cut
  • The dashboard ZenoX Media clients get
  • See what to scale, what to cut, and your best price bands
  • Each change waits until you approve that line
See what Scaley Suite does
Scaley Levels Side by Side
LevelWhat it readsCan it change your account?PriceTrial
Scaley ConsultantScreenshots you paste inNo$99/mo flat, for all your stores3-day free trial
Scaley Media BuyerLive account, read-onlyNo$99/mo for all your stores + 1% of total ad spend3-day free trial
Scaley SuiteGoogle Ads + ShopifyOnly after your yes on each change$199/mo for all your stores + 4% of total ad spend3-day free trial
The offer

Included Free at Every Level

  • VIP seat included (normally $299/mo)
  • The ZenoX Scaling SOP Vault: the playbooks we scale client stores with
  • Weekly live call with Chris

Media Buyer and Suite add the Leak Guarantee. Both include everything in Scaley Consultant.

3-day free trial. Card required. Cancel anytime

VIP lists at $299/mo on its own Skool page.

Every month, every paid bill

The Leak Guarantee: Less Waste Than Your Bill Means the Bill Comes Back

It covers Scaley Media Buyer and Scaley Suite. Check the list against your own search terms report.

Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill.

  1. Connect Google Ads

    One click on Google's own sign-in screen. Scaley Media Buyer only reads. On Scaley Suite, nothing changes until you say yes to that one change.

  2. See the Waste List in Minutes

    On Scaley Media Buyer, tap the Wasters quick check. Scaley Suite shows new waste every day on its own. Either way, within minutes of connecting, you see your waste list. It shows every search term and product that passed the spend line in the last 14 days and made back 1.7 times its cost or less. The dollars sit next to each one. A counter adds it all up.

  3. Less Waste Than Your Bill? You Get the Whole Bill Back

    Any month the waste shown is smaller than that month's bill, email support@scaleyai.com within 14 days of the bill. We refund the whole bill, base fee and percent.

Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill.

Full terms

3-day free trial. Card required. Cancel anytime

Your first base fee is charged when your trial ends.

Turn a percentage into a number you can read

Your Own Spend Sets the Bill

Drag your real monthly ad spend and all three levels price themselves.

$5,000

$

Add up the spend of all your stores and connected Google Ads accounts.

$2,000$150,000+
$5,000 a month in total across 1 store. Scaley Consultant: $99 a month. Base fee: $99, the same for 1 store or 10. Scaley Media Buyer: $149 a month. Base fee: $99, the same for 1 store or 10. Scaley Suite: $399 a month. Base fee: $199, the same for 1 store or 10.
  • Scaley Consultant

    Scaley Consultant is a flat $99 a month for all your stores. Your ad spend does not change the price.

    Base fee: $99, the same for 1 store or 10.

  • Scaley Media Buyer

    Scaley Media Buyer is $99 a month for all your stores plus 1% of $5,000 total ad spend: $149.

    $149 a month

    Base fee: $99, the same for 1 store or 10.

  • Scaley Suite

    Scaley Suite is $199 a month for all your stores plus 4% of $5,000 total ad spend: $399.

    $399 a month

    Start the 3-Day Free Trial

    Base fee: $199, the same for 1 store or 10.

Worked out from our own price list. Scaley Consultant is $99 a month flat. Scaley Media Buyer is $99 a month plus 1% of total ad spend. Scaley Suite is $199 a month plus 4% of total ad spend. Media Buyer is read-only, so it can't raise a budget. Suite can propose a raise, as a line you can skip. The bill drops when your spend drops. And the Leak Guarantee above checks every paid bill against the waste Scaley shows.

Straight talk

Is Scaley Right for You?

This Is for You If

  • You run your own Google Ads, or you want to check the person who does.
  • You spend real money every month and can't tell what's working.
  • Nobody in your business can check your thinking.
  • You want answers from real store accounts, not Google's help pages.
  • You want to stay in control. Nothing changes without your yes.

This Is Not for You If

  • You want someone to take the account off your hands. That is an agency, and ZenoX Media is one.
  • You want a tool that changes things on its own. Scaley never does.
  • You don't run Google Ads and don't plan to.
  • You want a shortcut that skips looking at your own numbers.
1,800+ people are in the Google Ads Ecom Lab

Every Level Includes the $299 VIP Room

Every level includes a VIP seat. VIP is the top paid tier of the Google Ads Ecom Lab, the Skool community Chris runs. Scaley users get it included. The weekly calls and the SOP Vault sit in VIP.

Bring Your Account to the Weekly CallChris runs it live. Ask your question in front of the room.
The Scaling SOPs Behind ZenoX MediaYou also get the ZenoX Scaling SOP Vault - the playbooks we scale client stores with. Written down, and yours with every level.
skool.com/google-ads-ecom/about
The Google Ads Ecom Lab page on Skool, showing its member count, and its 5.0 rating.
The group page. Rated 5.0 by its members.
skool.com/google-ads-ecom
The community feed inside the Google Ads Ecom Lab, showing pinned posts from Christopher Krassnig about how the group works and a seasonal Google Ads playbook.
skool.com/google-ads-ecom/classroom
The classroom inside the Google Ads Ecom Lab, showing the course modules members work through.

Inside the Google Ads Ecom Lab on Skool

VIP sells for $299/mo on its own Skool page. The 1,800+ members are Chris's own count.

Short answers

Straight Answers Before You Start

Anything else, write to support@scaleyai.com.

Scaley AI is an AI media buyer for Google Ads, built for store owners. It was trained on ZenoX Media's notes from 400+ store accounts. It reads your account and names the search terms and products that spent money and sold nothing. Only Scaley Suite can change a setting, and only after your yes on that change.

Connect Read-Only. See the Waste in Minutes

You already have the question. It has been sitting there since the last time you opened the search terms report. Connect Google Ads read-only and ask where the money went. Your waste list is waiting. Your first base fee is charged when your trial ends.

3-day free trial. Card required. Cancel anytime