AI Ad Maker for Google Ads: What Each Tool Makes

Short answer: for a store owner running their own Google Ads, pick Scaley, because making the ad is the easy part. Scaley shows which search terms and products spent money and sold nothing. Scaley makes no ads itself. To make them, start with Google's own tools. Asset Studio in Google Ads and Product Studio in Merchant Center make images and video, and Google's help pages name no extra fee for either. Pay for a separate ad maker only when you need a format Google does not make, like AI actors holding your product. AdCreative.ai fits if you want ad images, ad text and photoshoots in one tool, with a score before launch.

Making an ad takes a minute now. Finding out if it made money still takes work.

Disclosure first. I built Scaley, and Scaley makes no ads at all. So no ad maker on this list is mine. I also run ZenoX Media, a Google Ads agency for online stores. Every price and fact below comes off the tool's own page or Google's help pages, read on 12 November 2026.

The Short List

1. Google's own tools. Best free option. Asset Studio and Product Studio make images and video inside the accounts you already have. Where it loses: some tools need 30 days of ads first, and video in Product Studio only works in six countries.
2. AdCreative.ai. Best for ad images, ad text and photoshoots in one tool, with a score before launch. Starter is $39 a month. Where it loses: it grades creatives, not search terms and products.
3. Creatify. Best for video ads from a product link. A free plan with 10 credits a month. Where it loses: free exports carry a watermark.
4. Arcads. Best for AI actors who hold your product. Where it loses: no public price.
5. HeyGen. Best for talking avatar videos. 3 free watermarked videos a month. Where it loses: built for talking heads, not product shots.
6. Pencil. Best for trying before you pay. Six free ads through a guided setup. Where it loses: its launch list names Google Display, not Google Search.
7. Predis.ai. Best for a cheap yearly plan. Where it loses: the $19 a month only applies if you pay $230 up front for the year. Month to month, Core is $32.
8. AdKit. Best for static image ads on your own AI key. $29 a month for one project. Where it loses: its generator page names no Google Ads sizes and no search ad text.
9. Jasper. Best for a marketing team writing a lot of text. Where it loses: its pricing page never says "ad copy".
10. Hawky and Vaizle. Best free Google Ads mockup generators. Where they lose: they show the ad, they do not make it.

After the ad is made: Scaley. It makes no ads. It reads your Google Ads account and shows where the money leaks.

What Google Ads Needs from an AI Ad Maker

Most lists of AI ad creatives are written for Meta and TikTok. Google wants different shapes. Check a tool against these slots before you pay.

Search ads (responsive search ads). Up to 15 headlines and 4 descriptions. Headlines are up to 30 characters. Descriptions are up to 90. You need at least 3 headlines and 2 descriptions. Google shows up to 3 headlines at once.

Performance Max. Each asset group takes:

• 3 to 15 headlines of 30 characters, with at least one of 15 characters or fewer
• 1 to 5 long headlines of 90 characters
• 2 to 5 descriptions of 90 characters
• Landscape images (1.91:1, 1200 x 628 recommended) and square images (1:1, 1200 x 1200 recommended), up to 20 each
• Vertical images (4:5) if you want them
• Up to 15 videos of 10 seconds or longer, in 16:9, 1:1 or 9:16

Video is not required. But Google's own words are: "If you don't have one, Google will create videos automatically when possible." So if you skip video, Google fills the slot for you. Our Performance Max guide covers how those asset groups fit into a store account.

The takeaway: a tool that only spits out 9:16 clips covers one corner of one slot. For Google, you want text that fits 30 characters, landscape and square images, and video in at least one shape.

What Google Makes for You Free

Asset Studio in Google Ads

Asset Studio is a workspace inside Google Ads. Google's help page lists these tools:

• Generate product imagery. "Create realistic, product accurate visuals."
• AI image editor. Edit an image with a text prompt. It can make new images, swap the background, clean up a photo and crop it to landscape, portrait and square.
• Video builder. Make horizontal or vertical video ads with no editing software.
• Trim video. Cut shorter versions of a video for mobile.
• Add voiceover. Put a voice on a video yourself.
• Shareable previews. Send a link so someone else can check the ad.

A text prompt gives you up to 8 images to pick from. A background swap gives you up to 4. The image editor works for Performance Max and Demand Gen. Google's help pages name no separate fee for any of it.

One thing to know: Google keeps what you make for 55 days. Save the ones you like.

Product Studio in Merchant Center

If you sell physical products, this one is easy to miss. Product Studio sits in Merchant Center, and Google says plainly: "Product Studio is free." It can:

• Make new product images
• Change or remove a background
• Raise image quality
• Animate a still image
• Make a product video

Video only works for stores in Australia, Canada, India, Japan, the UK and the US. Product Studio is open to every Merchant Center user except those based in Russia and France. Google also calls it experimental, so expect some odd results. Your product images feed your Shopping ads, so better photos here help every Shopping and Performance Max campaign.

Headlines from Text Customization and AI Max

On search ads, Google can write extra headlines and descriptions for you. This used to be called automatically created assets. It is now text customization. It reads your landing page, your domain, your existing ads and your keywords.

From September 2026, campaigns that use text customization move to AI Max on their own. AI Max "writes assets that complement your campaign and existing ads." Can you edit what it writes? Google's answer is no. Those assets are fully automated. Our AI Max guide shows what else it changes.

The Catch

• You may have to wait. To write your own image prompts, the account has to have run ads for at least 30 days and have a clean policy history. Google is also rolling it out slowly, so some accounts do not have it yet.
• Policy still applies. Google says: "All advertising content is subject to Ads Policy, regardless of how it's created." An AI image can still be turned down.
• People are limited. Google's tools block images of children and of specific real people. People in generated images must be adults.
• Google marks its own images. Every image Google Ads makes carries SynthID, a hidden watermark. Since July 2026 you can also add an AI label to image and video ads made or changed with AI. Google may add that label for you on some assets its own tools made.

AI Ad Makers Compared

Prices are what each tool's own page shows, read on 12 November 2026. They change often. Check before you buy.

What Each Tool Makes

AdCreative.ai

AdCreative.ai makes "ad banners, texts, photoshoots, and videos." Starter is $39 a month for 20 credits and one brand, with a 7-day free trial. It also claims "over 90% accuracy in performance prediction." Read that for what it is: a guess before the ad runs. After launch, its Creative Insights pick out your top creatives and check for ad fatigue. Where it loses: those insights grade your ad creatives. Its site names no view of the search terms and products that spent your money.

Creatify

Creatify turns a product link into video ads and gives you AI actors: 300 on Standard, 1,500 on Pro. Standard is $15 a month for 55 credits, or $10 a month billed yearly. Pro is $55. The free plan gives 10 credits a month. Where it loses: free exports carry a watermark.

Arcads

Arcads makes UGC-style video ads with a library of "1,000+" AI actors, or an avatar you make yourself. It shows no price on its site, only "Free trial available". Where it loses: you cannot compare its cost until you sign up.

HeyGen

HeyGen makes avatar videos, where a digital presenter talks to camera. The free plan gives "3 videos a month, watermarked", up to 1 minute each. Creator is $29 a month, or $24 a month paid yearly. Pro is $49. Where it loses: talking heads suit YouTube, but they do nothing for your Shopping images.

Pencil

Pencil says it "creates text, image, and video ad assets." Core is $14 a month for 50 generations. Growth is $55 for 250. You can make six ads free through a guided setup. Where it loses: it launches to Google Display and YouTube, but Google Search is not on its list.

Predis.ai

Predis.ai makes images and videos from credits. Core shows $19 a month in big type, with $32 crossed out. That $19 only applies if you pay $230 up front for the year. Month to month, Core is $32. Every plan starts with 3 days free. Where it loses: the cheap number needs a full year paid up front.

AdKit

AdKit calls its AI Ads Generator "The #1 Static Ads Generator." You make ads from scratch or clone ones you like, then "Resize your ads to any format instantly." It is in every AdKit plan: $29 a month for one project, $49 for unlimited, with a 7-day free trial. You bring your own OpenAI or Gemini key and pay them for what you make. AdKit says: "No credits, no per-ad fees from us." Where it loses: the generator page names no Google Ads sizes and no search ad text, and its cloner pulls ads from the Facebook Ads Library.

AdKit also sells a link that lets your own AI agent, like Claude or ChatGPT, read and change your Google Ads, with each change held as a draft until you publish it. Your agent does the thinking. We compare that side in Scaley vs AdKit.

Jasper

Jasper is a writing tool for marketing teams. Pro is $69 a seat a month, or $59 billed yearly, and you can try it free for 7 days. Paid plans can also make and edit images. Where it loses: it is a lot of tool for 15 headlines.

A Chatbot for Headlines

For search ad text, a chatbot is often enough. Give it your product page and ask for 15 headlines under 30 characters. Then count the characters yourself, because chatbots miss. Our ChatGPT prompts for Google Ads has prompts that work.

Preview Before You Launch: Google Ads Mockup Generators

A mockup generator shows your ad on a fake Google page before it goes live. It is the fastest way to catch a headline that gets cut off.

• Hawky previews "a Google search ad in the real SERP layout, with Google's actual character limits enforced as you type." It covers responsive search, responsive display, Shopping, YouTube in-stream and Demand Gen. Free, no signup, and the PNG is made on your device.
• Vaizle lets you "Choose from Search Ad, Responsive Search Ad, or Display Ad." It is "100% free with no account required" and downloads as a PNG.

One warning: AdKit's free ad preview ranks for this search too, but it covers Facebook, Instagram and LinkedIn. It has no Google formats.

Making Ads Is the Easy Part

Say you load 15 new headlines and 20 new images this week. Google mixes them, spends your budget and reports back. Now you have a different problem. Which search terms and which products ate the money and sold nothing?

These tools make the ads. Scaley reads what they spent. AdKit's separate agent link opens your account to your own chatbot, but then the chatbot does the reading. Scaley does that part for you. It does not make images, video or ad text. It reads your account and shows where the money leaks.

• Scaley Consultant reads screenshots you upload. Nothing to connect.
• Scaley Media Buyer reads your live Google Ads account, read-only. Ask where the money goes and it names the search terms and products that spent and sold nothing. It cannot change a setting.
• Scaley Suite writes each fix down with the reason. Nothing changes until you say yes to that one fix.

For the tools that run and watch Google Ads, not make ads for it, read our best AI tools for Google Ads. For every channel, see our AI advertising platforms roundup. Or see how it all fits on our Google Ads AI page.

Make your ads with whatever tool fits. Then start the free trial and let Scaley Media Buyer show you which spend paid back.

Where These Facts Come From

Checked on 2026-11-12. Every line below was read that day.

• About Asset studio, Google Ads Help - the tool list (product imagery, AI image editor, video builder, trim video, voiceover, shareable previews) and the 55-day retention.
• Image editor, Google Ads Help - up to 8 images per prompt, up to 4 backgrounds, 3 sizes, Performance Max and Demand Gen, the 30-day and policy history rules, the gradual rollout and the limits on faces, children and specific people.
• Generative AI in Google Ads, Google Ads Help - Ads Policy applies "regardless of how it's created", AI assets can still be disapproved, SynthID, and people limited to adults.
• Product Studio, Merchant Center Help - the tool list, "Product Studio is free", the six video countries, the Russia and France exclusion and the experimental warning.
• Performance Max asset specs, Google Ads Help - headline, long headline, description, image and video counts, sizes and ratios, and the automatic video line.
• Responsive search ads, Google Ads Help - 15 headlines, 4 descriptions, 30 and 90 characters, minimums and up to 3 headlines shown.
• Text customization, Google Ads Help - what it writes, its old name, what it reads and the September 2026 move to AI Max.
• AI Max FAQ, Google Ads Help - "writes assets that complement your campaign and existing ads" and the no-edit answer.
• AI labels in ads, Google Ads Policy Help - labels from July 2026 on image and video ads, and Google's own labels on some assets.
• AdCreative.ai - what it makes, Starter $39 a month for 20 credits and one brand, the 7-day trial, the 90% claim, and Creative Insights ("Identify your top-performing creatives", "Understand why your ads underperform", "Ad Fatigue Analysis", "Ad Platform Integrations" on every plan). The homepage names no search term or product spend report.
• Creatify pricing - plan prices, credits, AI actor counts and the free plan with watermark.
• Arcads - "1,000+" AI actors, no price shown, "Free trial available".
• HeyGen pricing - the free plan, Creator $29 ($24 yearly) and Pro $49.
• Pencil pricing - Core $14, Growth $55, six free ads, what it makes and its launch list.
• Predis.ai pricing - Core $19 a month billed yearly ($230) with $32 crossed out, $32 on the monthly toggle, and the 3-day trial.
• AdKit AI Ads Generator - "The #1 Static Ads Generator", make from scratch or clone, "Resize your ads to any format instantly", your own OpenAI or Gemini key, "No credits, no per-ad fees from us", included in all plans, the Facebook Ads Library cloner, and no Google Ads sizes named.
• AdKit Google Ads agent link - "Full read AND write access, with a draft layer in between", "Every change is a draft by default", "Nothing touches your live account until you explicitly approve", "Search terms report and placements report", and connect steps for Claude, ChatGPT, Claude Code and Cursor.
• AdKit pricing - $29 a month billed monthly for one project, $49 for unlimited, and the 7-day trial.
• Jasper pricing - Pro $69 a seat a month or $59 yearly, the free trial of 7 days and image generation on paid plans.
• Hawky Google ad mockup generator - the five Google formats, free with no signup, PNG made on your device.
• Vaizle Google Ads mockup generator - three formats, "100% free with no account required", PNG download.
• adkit ad preview - Facebook, Instagram and LinkedIn only.
• Scaley's three tiers and what each one can touch come from our own product.