ScaleyChristopher Krassnig
I founded Scaley AI and run ZenoX Media, the Google Ads agency behind it. ZenoX client stores made $200M+ in revenue while it ran their ads, across 300+ store accounts. Scaley puts the agency's answers in a chat, so you can ask them anything.
Runs the Ads, Then Writes It Down
Christopher Krassnig has spent the last few years inside real Google Ads accounts every day. First at ZenoX Media, the ecommerce Google Ads agency he still runs, and now on Scaley AI. Scaley started as that agency's internal tool: the labelizer that tagged client feeds by margin, then the scaling rules, then the exclusions. Everything on this site comes out of that work, which is why the playbooks name real settings instead of talking about strategy.
If you follow ecom online, you know him as Ecom Chris, @ecomchrisx. He writes every playbook here and reviews the rest. If something on this site is wrong, he is the one who gets the email.
Works on
- Google Ads
- Google Shopping
- Performance Max
- Google Merchant Center
- Product feed optimization
- Ecommerce PPC
The Latest Playbooks
ChatGPT Ads: How Advertising on ChatGPT Works (October 2026)
ChatGPT ads, as of October 2026: who sees them, what they look like, how Ads Manager, bidding and budgets work, and how they compare with Google Ads.
CPC for Google Ads: What You Pay per Click and How to Lower It
How Google Ads CPC works: max CPC vs actual CPC vs average CPC, what sets the price, how to work out a good CPC for your margin, and how to lower it.
Google Ads Auction Insights: Every Metric and What to Do Next
The Google Ads auction insights report shows who you compete with and how often you win. What each metric means, where to find it, and the moves it points to.
Google Ads Competitor Analysis: Find Competitor Keywords and Ads
A step-by-step PPC competitor analysis: find who you compete with, see their ads, find their keywords with free Google tools, and bid on rival brands safely.
Google Ads Conversion Tracking: Setup, Tags and Shopify Guide
Set up Google Ads conversion tracking the right way: the Google tag, Tag Manager, Shopify, view-through conversions, conversion windows, and how to test it.