ScaleyGoogle Ads Playbooks: Real Plays, Real Numbers
Plays from live Google Ads, Shopping and PMax at ZenoX Media, with $200M+ in client revenue tracked through our campaigns.
17 posts in Playbook
CPC for Google Ads: What You Pay per Click and How to Lower It
How Google Ads CPC works: max CPC vs actual CPC vs average CPC, what sets the price, how to work out a good CPC for your margin, and how to lower it.
Read the playbookGoogle Ads Auction Insights: Every Metric and What to Do Next
The Google Ads auction insights report shows who you compete with and how often you win. What each metric means, where to find it, and the moves it points to.
Read the playbookGoogle Ads Competitor Analysis: Find Competitor Keywords and Ads
A step-by-step PPC competitor analysis: find who you compete with, see their ads, find their keywords with free Google tools, and bid on rival brands safely.
Read the playbookGoogle Ads Conversion Tracking: Setup, Tags and Shopify Guide
Set up Google Ads conversion tracking the right way: the Google tag, Tag Manager, Shopify, view-through conversions, conversion windows, and how to test it.
Read the playbookGoogle Ads for Ecommerce: The Campaigns, Feed and Bidding Plan
How ecommerce Google Ads work: which campaigns to run, why the product feed matters most, how to bid on profit, and the order to build it all in.
Read the playbookGoogle Ads for Shopify: Connect, Track and Launch the Right Way
How to run Google Ads for a Shopify store: link the Google & YouTube app, sync Merchant Center, set up tracking without double counting, and launch.
Read the playbookGoogle Ads Keyword Research: How to Use Keyword Planner Right
Keyword research for Google Ads, step by step: where Keyword Planner is, how to read its numbers, how many keywords to use, and how to pick ones that sell.
Read the playbookGoogle Ads for Small Business: Budget, Setup and What to Skip
Is Google Ads worth it for a small business? How to set a budget you can afford, pick one campaign type, track sales, and avoid the costly beginner traps.
Read the playbookGoogle Ads Training: How to Learn Google Ads, Free and Fast
The fastest way to learn Google Ads: Google's free Skillshop courses and certifications, what courses skip, and a 30-day plan to learn PPC on a real account.
Read the playbookGoogle Ads Transparency Center: How to See Any Advertiser's Ads
Google's Ads Transparency Center shows every advertiser's ads, by region and date. How to search it, what it shows, what it hides, and how to use it.
Read the playbookPPC Strategy: How to Build a Google Ads Strategy That Pays
A PPC strategy in seven decisions: the number that defines profit, which searches to buy, account structure, bidding, budget, offer and a review rhythm.
Read the playbookGoogle Ads Optimization Checklist: 12 PPC Checks in Order
Google Ads optimization, step by step: the 12 checks we run on every account, how to optimize a PPC campaign and Shopping ads, and what runs daily.
Read the playbookGoogle Ads Setup Guide: Create Your Account and First Campaign
A Google Ads setup guide for stores: create the account, set up tracking, Merchant Center and your first Search or Shopping campaign, plus the traps.
Read the playbookPay per Click Advertising: How to Do PPC Marketing for a Store
Pay per click advertising explained: how Google Ads works, the campaign types, the break-even math, and how to do PPC marketing for a store, step by step.
Read the playbookGoogle Ads Dropshipping Automation: What to Actually Automate
Which Google Ads Dropshipping jobs are safe to automate, which to keep, and why every change to your account should still wait for your yes.
Read the playbookAutomate Performance Max for Google Ads Dropshipping with AI
Which Performance Max jobs AI can take off a Google Ads Dropshipping store owner, which jobs stay with you, and why each change should wait for your yes.
Read the playbookThe €4K Audit: 5 Places Google Ads Quietly Wastes Your Money
Where Scaley finds wasted spend on the first audit of a real DTC brand, and how to hunt the same leaks in your own Google Ads account.
Read the playbookSee the Terms That Spent and Sold Nothing
Start Scaley Media Buyer, read-only, and ask which terms spent and sold nothing.
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