ScaleyReal plays, real numbers.
Tactical playbooks on Google Ads AI, Google Ads Dropshipping, Performance Max, and AI media buying. From the team running €200M+ in ad spend at ZenoX Media.
4 posts in Playbook
Google Ads Dropshipping automation: what to actually automate
Which Google Ads Dropshipping tasks to automate first, which to keep manual, and the AI media buyer setup that runs the boring 80% of the account 24/7.
Read the playbookGoogle Ads Dropshipping: the complete 2026 playbook
The 2026 Google Ads Dropshipping playbook: account structure, feed, compliance, Performance Max, scaling. From 200+ ecom accounts at ZenoX.
Read the playbookPerformance Max for Google Ads Dropshipping: when to turn it on
When Performance Max actually works for Google Ads Dropshipping, when it cannibalises Standard Shopping, and the 60-90 day setup that beats day-one PMax.
Read the playbookThe €4K audit: 5 places Google Ads quietly wastes your money
Where Scaley finds wasted spend on the first audit of a real DTC brand, and how to hunt the same leaks in your own Google Ads account.
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