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Scaley
Playbooks

Real Plays, Real Numbers

The plays my team runs on live Google Ads, Shopping, and PMax. From the team that has generated €200M+ in revenue at ZenoX Media.

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2 posts in Platform Update

Platform Update11 min read

Google Ads AI Max: What It Changes in Your Search Campaigns

Google's AI Max turns on broad matching, rewritten headlines and landing page swaps inside your Search campaigns. What it does, and what you still control.

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Platform Update11 min read

Google Ads in AI Overviews and AI Mode: What You Control

Your ads are already eligible for AI Overviews and you cannot opt out. Where they show, which campaigns qualify, what the reporting hides, and what to do.

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Finally Scale Smoothly Without the 11pm Check

Connect in under five minutes and what comes back is a list of what to fix. Not ready to plug the account in yet? The two-minute quiz gives you a score without a signup or a Google Ads login.

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