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Playbooks

Google Ads Playbooks: Real Plays, Real Numbers

Plays from live Google Ads, Shopping and PMax at ZenoX Media, with $200M+ in client revenue tracked through our campaigns.

All (28)Playbook (17)Alternative (1)Comparison (2)Tool Deep-Dive (3)Platform Update (3)Contrarian (1)Case Study (1)

3 posts in Tool Deep-Dive

Tool Deep-Dive8 min read

Google Ads MCP: Connect Claude to Google Ads, Step by Step

What the official Google Ads MCP server is, what it can and cannot do, how to connect it to Claude, and the no-setup way to ask AI about your account.

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Tool Deep-Dive10 min read

How an AI Media Buyer Actually Works, Step by Step

How an AI media buyer works: a read-only 90-day audit, scoring by margin and velocity, then an approval gate where nothing is written without your yes.

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Tool Deep-Dive6 min read

Google Merchant Center Automation: Feed, Compliance, Diagnostics

What to automate in Google Merchant Center, what to keep manual, and the AI feed setup that survives 2026 compliance sweeps without daily babysitting.

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See the Terms That Spent and Sold Nothing

Start Scaley Media Buyer, read-only, and ask which terms spent and sold nothing.

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