ScaleyPlaybooks
Real plays, real numbers.
Tactical playbooks on Google Ads AI, Google Ads Dropshipping, Performance Max, and AI media buying. From the team running €200M+ in ad spend at ZenoX Media.
2 posts in Tool Deep-Dive
Tool Deep-Dive7 min read
AI media buyer for Google Ads: what it actually does
What an AI media buyer does on a Google Ads account, how it differs from a recommendation tool, and why 2026 is when the category went mainstream.
Read the playbookTool Deep-Dive6 min read
Google Merchant Center automation: feed, compliance, diagnostics
What to automate in Google Merchant Center, what to keep manual, and the AI feed setup that survives 2026 compliance sweeps without daily babysitting.
Read the playbook10 - Your move
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