Scaley vs TrueClicks for Store Owners

Where TrueClicks Loses a Store Owner

Every TrueClicks fact here comes from its own site, read 11 November 2026.

1. 01Who it is built for. TrueClicks describes itself as software that "helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns." The TrueClicks homepage lists its use cases: agencies winning clients and advertisers keeping an agency or an in-house team in check. That is a buyer with a team. Scaley is built for one person: the store owner running their own Google Ads.
2. 02What it grades. TrueClicks says "The TrueClicks Score reflects how well accounts are managed." Its recommendations are "built from 100+ best practices." A store owner asks something else: which clicks never bought. Scaley Media Buyer reads your live search terms and products, read-only, and shows which ones spent and sold nothing.
3. 03Who says yes. On TrueClicks auto-apply, changes run with no yes per change. Its optimization page says: "If you set it on auto-apply, it keeps your campaigns compliant while you sleep." Without auto-apply you pick and submit each fix. Its AI assistant page says "nothing changes in your account without your sign-off." Scaley Consultant and Media Buyer never change anything. Scaley Suite asks on every change, with the reason next to it.
4. 04Your change history. The TrueClicks pricing page says: "Everything goes through the Google or Microsoft login(s) you use, including changes you make using TrueClicks. TrueClicks will never appear as a user with access, nor in the change history." So the change history shows your own login. TrueClicks never shows up. If sales drop and you think "I didn't change anything", check what TrueClicks applied too.
5. 05Asking a question. Its AI assistant page says "Every account gets 100 free AI credits a month; buy more only when you need them." The price of more credits is not shown. On Scaley you ask about your own account in plain words and get one straight answer back.
6. 06The bill. TrueClicks is "Free forever up to $50K/mo" of ad spend, then $249 a month at $100K. Up to $10M of spend, every TrueClicks step costs less than Scaley Media Buyer. Media Buyer is $99/mo for all your stores + 1% of total ad spend, so $149 at $5K of spend. Scaley Consultant is $99 a month flat.
7. 07Where Scaley learned. Scaley is trained on 262,792 messages in ZenoX Media's Slack. ZenoX Media is my Google Ads agency, with $200M+ in client revenue tracked through our campaigns, across 400+ store accounts. That record is the agency's, not a Scaley result. TrueClicks shows Danone and Leadhub case studies. Those are its own figures, and I cannot check them.
8. 08Leaving. TrueClicks charges the fee "at the beginning of your billing cycle", and its pricing FAQ says "we don't offer refunds" on monthly plans. Cancel Scaley any day. The ad spend fee stops that day, and the base fee you already paid is not refunded. Media Buyer and Suite also carry the Leak Guarantee. Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill. Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill.

TrueClicks is a good, low-cost account check for teams that run many accounts. A store owner on Google wants to know which search terms and products spent and sold nothing, and what to do next. Start with Scaley Media Buyer. It reads the live account and cannot change a setting. Move up to Scaley Suite when you want fixes queued for your yes.