| Built for | Store owners running their own Google Ads | Marketing teams, founders, solo operators and small teams. Ads, SEO, content and email |
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| How you use it | Consultant: send a screenshot. Media Buyer: a read-only link to the live account | Build or install an agent, then set what each action may do |
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| Price model | Consultant $99/mo flat, for all your stores. Media Buyer $99/mo for all your stores + 1% of total ad spend. Suite $199/mo for all your stores + 4% of total ad spend | Starter $49, Pro $99, Business $299 a month, each with a monthly pot of credits |
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| When it runs out | No credits. A flat fee, or a base fee plus a percent of ad spend | Every agent action spends credits. Out of credits, agents pause until next cycle or a top-up |
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| Google Shopping | Media Buyer names the products that spent and sold nothing. Suite's Labelizer sorts every product | Its Google Ads action list has no action for Shopping campaigns or single products. Merchant Center: create and update listings |
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| Ad networks | Google Ads only | Meta, Google Ads, TikTok, LinkedIn, Amazon, Reddit, Pinterest, plus Microsoft, X and Snapchat named elsewhere on its site |
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| Who says yes | Consultant and Media Buyer change nothing. Suite asks on every change | Sensitive actions like launches and budget changes ask first by default. Each Google Ads action can be set to run on its own |
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| Free trial | 3-day free trial. Card required. Cancel anytime | 7 days on Starter, card not required to start. Homepage also shows $10 in free credits |
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| Cancel | Cancel any day. Ad spend fee stops that day, one usage invoice. Base fee already paid is not refunded | Pricing page: right away. Terms: at the end of the paid term |
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| Refunds | Media Buyer and Suite. Leak Guarantee: any month we show you less waste than your bill, we refund it. Conditions in section 6 of our terms | Email support within 14 days of the first charge, "we'll make it right" |
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