Scaley vs Enrich Labs for Store Owners

Where Enrich Labs Loses a Store Owner

Every Enrich Labs line is quoted off its own site, read 11 November 2026.

1. 01What it is built for. Enrich Labs' terms page sums Helena up as "One agent that plans, creates, and ships your marketing: content, ads, SEO, and email on autopilot." Its menu lists seven industries, from Ecommerce & Retail to B2B SaaS, healthcare and restaurants. Its pricing page names local store owners next to brand operators and agencies. Scaley is built for one person: the store owner running their own Google Ads.
2. 02Where the Google Ads checks start. Someone trying Google Ads wrote on Reddit, "I’ve been trying Google ads and I’ve spend $400 dollars and got 800 clicks and no sales". Money went out and nothing sold. On the Helena pricing page, "Weekly spend and keyword audits" and "Ad spend waste detection" are listed from Pro, $99 a month. The $39 Starter plan does not list them. Tasks run on credits. Starter has 200 a month and Pro has 700. A chat or task costs one credit. Scaley Media Buyer reads your live account and points to the search terms and products where your money went with no sale.
3. 03Your products. The pages I read talk about Shopify product sync, ad creative and budget moves. They do not mention Google Shopping. Scaley Media Buyer shows which products took spend and made no sales. Scaley Suite sorts every product into Hero, Workhorse or Bleed with the Labelizer, and queues each cut for your yes.
4. 04Who says yes. Enrich Labs' Google Ads page says "Helena audits campaigns daily, pauses waste, and shifts budget to winners." You pick read-only or edit access, and what needs your approval. So asking first is a setting you have to get right. On Scaley, Consultant and Media Buyer cannot change anything. Suite asks on every change, with the reason next to it.
5. 05The bill. Helena's plans are $39, $99 and $199 a month, plus a custom Enterprise plan. Helena's entry price is lower, and none of its three listed plans shows a fee on ad spend. Scaley Media Buyer is $99 a month plus 1% of ad spend. At $5K of spend that is $149. Scaley Consultant has no percent at all.
6. 06Where the answers come from. Enrich Labs' pricing page says "Helena ships with proven playbooks, brand guardrails, 3,000+ integrations, and a self-improving loop." Scaley was trained on 262,792 messages and 8,183 voice memos from ZenoX Media's Slack. ZenoX Media, my Google Ads agency, has $200M+ in client revenue tracked through our campaigns, across 400+ store accounts. That record is ZenoX Media's. Scaley is new.
7. 07Leaving. Enrich Labs' terms say a cancel "will take effect at the end of that period" and "All fees are non-refundable unless expressly stated otherwise." Cancel Scaley any day and the ad spend fee stops that day. The base fee you already paid is not refunded. Media Buyer and Suite also carry the Leak Guarantee. Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill. Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. The full terms are in section 6 of our Terms of Service.

Helena is a broad marketer for a business that wants its whole marketing from one seat. For a store owner whose money runs through Google Ads, its waste checks start on Pro. Start with Scaley Media Buyer. It reads the live account and cannot change a setting. Move up to Scaley Suite when you want the product cuts and fixes queued for your yes.