| Built for | Store owners running their own Google Ads | Paid media teams, from "agency pods" to "full in-house teams" |
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| Price model | Consultant $99/mo flat, for all your stores. Media Buyer $99/mo for all your stores + 1% of total ad spend. Suite $199/mo for all your stores + 4% of total ad spend | Flat monthly plans, priced by how much you spend: Copilot $139, Operator $399, Scale $799 a month. AI credits included, top-ups extra |
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| Usage limits | No credit packs. Media Buyer is $99/mo for all your stores + 1% of total ad spend | AI credits: 1,000 a month on Copilot. Unused credits do not roll over. More cost $100 per 1,000 |
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| Read-only level | Media Buyer reads the live account and cannot change a setting | Copilot, $139: "No changes to live campaigns" |
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| Who says yes | Only Suite makes changes, each after your yes | Operator and up. Each change waits for approval, and an unapproved one times out in 2.5 to 10 minutes |
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| Products | Media Buyer names products that spent and sold nothing. Suite sorts each into Hero, Workhorse or Bleed and queues new labels for your yes | Connects Shopify. Merchant Center and Shopping are not mentioned on its integrations page |
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| Channels | Google Ads. Suite also connects Shopify | Google, Meta, TikTok, LinkedIn and Microsoft Ads |
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| Free trial | 3-day free trial. Card required. Cancel anytime | 7 days on its site, 14 in its Terms. The Terms ask for a card |
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| Refund | On Media Buyer and Suite. Leak Guarantee: any month we show you less waste than your bill, we refund it. Conditions in section 6 of our Terms | Help centre: full refund only within 3 days of the first payment. Terms: 14 days from a purchase or renewal, "provided that you have not made material use of the Services" |
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| Cancel | Cancel any day. On Media Buyer and Suite the ad spend fee stops that day. The base fee already paid is not refunded | Runs to the end of the billing period. No partial refunds |
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