Question 1

How does Scaley connect to my Google Ads?

Accepted Answer

One-click OAuth through Google. Read-only by default. You approve permissions for anything that writes. No passwords, no weird access, no manual imports.

Question 2

Does it work for MCC (manager) accounts?

Accepted Answer

Yes. If you manage multiple brands, Scaley runs across all of them from one dashboard. Great for agencies and multi-brand groups.

Question 3

Will it break my existing campaigns?

Accepted Answer

No. Scaley starts read-only. The first audit happens against your live account without touching a single setting. You then pick which modules to turn on (labelizer, scaling rules, exclusions, CSS) one at a time. Every change is logged and reversible.

Question 4

What's the minimum ad spend to justify Scaley?

Accepted Answer

The $49/mo Labelizer pays for itself on any Shopping spend where margin and velocity vary across SKUs. The $199/mo Scale AI Suite starts making sense around €5K+/month in Google Ads spend, since that's usually where manual scaling and exclusions start leaking money. Below that, the Labelizer alone is the right call.

Question 5

Is my data safe?

Accepted Answer

We're SOC 2 bound, GDPR compliant, and all credentials are encrypted at rest. We never share or sell your data. Your account stays yours.

Question 6

Can I cancel anytime?

Accepted Answer

Yes. Month-to-month, no lock-in. You keep full control of your Google Ads account the whole time.

Question 7

Do I still need a media buyer?

Accepted Answer

Scaley replaces most of the grunt work (setup, scaling, exclusions, reporting). You still want a human for strategy, creative, and high-level account direction. Think of us as the operator, not the strategist.

Question 8

How long does onboarding take?

Accepted Answer

Under five minutes to connect. Under an hour to have your first audit in hand. Most brands have Scaley running their account within a day. No kickoff calls, no six-week migration.

Feature	Agency retainer	DIY + freelancers	Scaley AI
Setup time	4-8 weeks	2-4 weeks	Under 5 minutes
Monthly cost	€3-8k retainer	€1-4k + your time	From $199/mo
Scales with spend	Linearly - more clients, less focus	Blocked by hiring	Handles any account size
Transparency	Black box reports	You build it	Every change logged + explained
Lock-in	3-6 month contracts	Freelancer dependency	Month-to-month, cancel anytime
Speed of iteration	Weekly at best	When someone has time	24/7 continuous
Account ownership	Partial - they keep the setup	You own it	Yours, always. Read-only access.

The senior media buyer you can't afford to hire.

What's actually happening inside growing DTC teams.

Built for operators at your stage.

From 2.1x to 4.2x ROAS in 60 days

What the operator said.

The operator, without the agency tax

Simple pricing. No sales calls.

Stop paying agencies for grunt work.

Put your Google Ads on autopilot.