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You Raised the Budget. ROAS Fell. Did Profit Fall Too?

You raised the budget because the account was working. The ads report is open, and ROAS is down. The profit sheet is the other window. Scaley Media Buyer reads the live account when you ask and names the products that took the extra budget. You hold that list against the sheet. It does not scan on its own.

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Scaley AI is a Google Ads chat for DTC brands, built by ZenoX Media, a Google Ads agency. Scaley Media Buyer reads your live account, read-only, and names the products that took the extra budget after ROAS fell. It does not scan on its own. Only Scaley Suite can change a setting, and only after you say yes.

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Sound familiar?

ROAS Went Down. Check Whether Profit Fell Too

You raised the budget because the account was working. ROAS dropped after. In ZenoX Media's question library, 95 clients asked "Should we increase our ad budget right now?" 438 times.

"I checked with chat gpt told me it was a good idea. I had my doubts," a store owner wrote on YouTube, after a Google rep told them what to do.

One Target ROAS runs the whole catalog. Your best-margin product and your thinnest one get the same bid. The ratio hides which one is paying.

What Scaley does differently

See Which Products Took the Extra Budget

Connect Scaley Media Buyer read-only. Ask which products took the extra budget. It reads the live campaign and product data when you ask. Click the audit. Within minutes of connecting, you see what spent and sold nothing. Hold that list against your profit sheet.
Ask those notes after a budget change. Scaley reads 262,792 Slack messages, counted from ZenoX Media's own Slack export, across 400+ store accounts in ZenoX Media's client reporting. ZenoX Media is a Google Ads agency with $200M+ in client revenue tracked through our campaigns.
Scaley Suite connects your Shopify store, read-only, and reads the margin on each product. It prepares each change with the reason attached. Nothing moves until you say yes.
Where to start

Three levels. Scaley Consultant is $99/mo flat and connects to nothing. Scaley Media Buyer is $99/mo + 1% of total ad spend. It reads the live account when you ask and cannot change a setting. Scaley Suite is $199/mo + 4% of total ad spend. It is the only level that writes, and only after you approve that change. Every level starts with 3 days free. Card required. Every level includes an Inner Circle seat (normally $299/mo). The ZenoX Scaling SOP Vault: the playbooks we scale client stores with. The Leak Report comes inside the trial on Scaley Media Buyer and Scaley Suite. On Scaley Suite you see a Labelizer preview before your first bill. Scaley Media Buyer is read-only. You grant viewing access on Google's sign-in screen, so it cannot change a setting and it cannot raise a budget. The bill falls when spend falls. Scaley Media Buyer and Scaley Suite carry the Leak Guarantee. Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill. Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill. Scaley Consultant does not carry it. Cancel any day. It ends right away. One last bill covers the days you used. On Scaley Media Buyer and Scaley Suite that bill also covers the percent of ad spend up to that day. Your first bill comes at the end of your first paid month. Ask Scaley Media Buyer which products took the extra budget before you pull it back.

Want the numbers from real stores? Read the case studies.

Three ways the account gets run

The Daily Check Comes Off Your Plate. You Keep Every Decision

This table prices Scaley Suite, the level that writes after your yes, while Media Buyer only reads.

Scaley Suite compared with an agency retainer and doing it yourself, row by row
FeatureA bad agencyDIY + freelancersScaley Suite
Setup timeDepends on the handoverDepends on the hours you haveUnder 5 minutes
Monthly cost$3-8K retainer at this spend, from our own agency workThe freelancer's fee, plus your own review time$2,199/mo at $50,000 spend
Scales with spendBounded by the team on your accountStuck until you hire someoneThe bill follows your ad spend. A $199 base, then 4% on top
Can you see the workVaries by agencyYou build itEvery change is logged with the reason, and nothing runs without your yes
Lock-inSome ask for a 3-6 month term. Many do notYou depend on one personNo contract and no minimum term
When the account movesDepends on the team. One Reddit store owner counted 36 minutes of edits a monthWhen someone has timeSearch terms, SKUs and scaling chances, checked every day
Who owns the accountUsually yours. Worth confirming in the contractYou own itYours, always

Keep the strategist. Let Media Buyer read the search terms and the dying SKUs.

Pricing

Pick How Much Scaley Does

Three levels of access. Scaley Consultant is $99/mo flat. Scaley Media Buyer is $99/mo + 1% of total ad spend and never writes to your account. The Suite is $199/mo + 4% of total ad spend, and it is the only level that changes anything, after your yes per change.

3-Day Free Trial

Scaley Consultant

$99/mo flat

Always $99 a month

3-day free trial. Card required. Cancel anytime

  • Answers from real ZenoX client notes, not forum threads
  • Upload screenshots, CSVs and reports. One straight answer
  • Inner Circle seat included (normally $299/mo)
  • Weekly live calls with Chris
  • The ZenoX Scaling SOP Vault: the playbooks we scale client stores with
Most Popular

Scaley Media Buyer

$99/mo + 1% of total ad spend

At $5K spend that is $149 a month

3-day free trial. Card required. Cancel anytime

Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Consultant
  • One-click Google Ads connection, read-only
  • Reads live campaign, product and search term data
  • Ask any hour, 24/7. It answers from the live account
  • 1% of your total ad spend. No minimum, no cap
  • Leak Report inside your 3-day trial
3-Day Free Trial

Scaley Suite

$199/mo + 4% of total ad spend

At $5K spend that is $399 a month

3-day free trial. Card required. Cancel anytime

Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Media Buyer
  • More budget for winners, with the reason (Scaling Rules)
  • Every product sorted into Hero, Workhorse or Bleed (Labelizer)
  • New product labels every day, each queued for your yes
  • Finds dead search terms and products daily, queues them to cut
  • One dashboard for spend, ROAS and new customers
  • Each change waits until you approve that line
  • Leak Report inside your 3-day trial
  • Labelizer preview before your first bill

Why ROAS Moved, and Who Can Touch the Account

Worth it when ROAS moved and nobody named the products that took the extra budget. Scaley Consultant is $99/mo flat and answers from a screenshot. Scaley Media Buyer is $99/mo + 1% of total ad spend, read-only, and it cannot change a setting. Scaley Suite is $199/mo + 4% of total ad spend. It is the only level that writes, and only after your yes on that change.

See the Terms That Spent and Sold Nothing

Start Scaley Media Buyer, read-only, and ask which terms spent and sold nothing.

3-day free trial. Card required. Cancel anytime