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For DTC brands

The senior media buyer you can't afford to hire. From $199/mo.

Instead of hiring a media buyer, let Scaley AI run ads for you. Pay 4% of your ad spend, with a $199/mo minimum. An AI media buyer that works for you 24/7 - paired with your in-house team, your agency, or run it solo. Built for the growth stage where you've outgrown Google's defaults but can't justify a senior buyer hire.

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Already running for brands across these verticals

DTC apparel
€2M/yr spend
Home decor
Multi-brand
Jewelry
2,400 SKUs
Beauty
2x in 60 days
Pet goods
€80K/mo
Outdoor
Shopping + PMax
Sound familiar?

What's actually happening inside growing DTC teams.

You've outgrown Google's default automation but can't justify a full-time senior buyer

You're getting a monthly PDF when you need a daily decision

Your team is two people doing the work of five. Scaling is bottlenecked on bandwidth

What Scaley does differently

Built for operators at your stage.

  • Validate the best campaign structure for your account in under 30 minutes
  • Smart scaling rules that move budget toward high-margin winners 24/7
  • Weekly digest your founder will actually read
Case study·DTC apparel·€180K/mo

From 2.1x to 4.2x ROAS in 60 days

ROAS (up from 2.1x)
4.2x
Wasted spend cut
€4K/mo
ROAS lift
+100%
Setup time
< 1 day

The AI media buyer vs the three other options on your desk.

Agency retainer, freelance buyer, or DIY. Here's how Scaley stacks up on cost, speed, and lock-in. Pair us with your strategist - we run the grunt, they run the playbook.

FeatureAgency retainerDIY + freelancersScaley AI
Setup time4-8 weeks2-4 weeksUnder 5 minutes
Monthly cost€3-8k retainer€1-4k + your timeFrom $199/mo
Scales with spendCapacity-bound by headcountBlocked by hiringHandles any account size
TransparencyVaries by agencyYou build itEvery change logged + explained
Lock-inOften 3-6 month contractsFreelancer dependencyCancel anytime, pay your final invoice
Speed of iterationWeekly cadenceWhen someone has time24/7 continuous
Account ownershipVaries - some keep the setupYou own itYours, always. Revoke access in one click.

Simple pricing. No sales calls.

7-day free trial on every plan. Cancel anytime. No long contracts.

Labelizer
$49/mo
Billed monthly

Just the labelizer. Tags every SKU by margin and velocity. Your bids stop treating a 60%-margin bestseller and a 12%-margin filler the same way. The jewelry brand on this page paid $49 and got a 38% ROAS lift in week one.

  • Automated tagging by margin, velocity, return rate
  • Tier-based feed structure (hero / workhorse / bleed)
  • Custom thresholds per brand - or use ours
  • Daily sync to your Merchant Center custom labels
  • Email support
Start free trial
Most popular
Scale AI Suite
From $199/mo
4% of ad spend · $199/mo minimum
Example: $10K/mo spend = $400/mo · $50K/mo spend = $2,000/mo

The full AI media buyer. Labelizer + 24/7 AI chat + scaling + exclusions + CSS + dashboard. You pay 4% of managed ad spend, $199/mo floor. No setup fee, no per-seat upsell. A senior buyer costs €5-8K a month. At €50K/mo in spend, Scaley costs $2K. Half the price, runs 24/7.

  • Everything in Labelizer
  • 24/7 AI media buyer chat
  • Scaling engine - every move logged with a reason
  • Smart exclusions surfaced daily, not quarterly
  • CSS network (20% CPC savings on Shopping)
  • Unified analytics dashboard
  • Priority support
Start free trial

Hire your AI media buyer. Live in 5 minutes.

Connect Google Ads in 5 minutes. Your AI media buyer starts the first audit before you finish your coffee. Still kicking the tires? Take the free 2-minute Scaley Score. No signup, no Google Ads connection.

7-day free trial · cancel anytime

Hire your AI media buyer. Live in 5 minutes.

7 days free · cancel anytime