Before you hire a senior buyer, let Scaley watch the account around the clock and prepare each change. You approve every one. It is 4% of the ad spend Scaley manages. At €50K a month that is $2,000. A senior buyer costs €5-8K a month and sleeps. Run it next to your in-house team, next to your agency, or on your own. It fits the stage where you have outgrown Google's defaults but cannot justify a senior hire.
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These Slack messages and dashboards come from ZenoX client accounts running Shopping and PMax. We blur the client names, but the numbers are exactly as they appeared.
Three stores · $211k in sales in 7 days
Real ZenoX Media account · shared with Scaley demo
$138,798 in BFCM sales · +141% YoY
Real ZenoX Media account · shared with Scaley demo
€161k in a single day · +226% vs prior period
Real ZenoX Media account · shared with Scaley demo
€514k BFCM week · +186% YoY
Real ZenoX Media account · shared with Scaley demo
$193k in 20 days · +3,600% vs prior year
Real ZenoX Media account · shared with Scaley demo
First $10k day · 3.24x ROAS
Real ZenoX Media account · shared with Scaley demo
One Target ROAS on the whole catalog. Your leftover SKU gets the same bid as the one that pays the rent.
You check the account when packing and DMs let you. Wasted search terms keep spending between those checks.
It's you against an auction that runs all night. Scaling stops at your bedtime, not at the number you wanted.
4% of the ad spend Scaley manages. At €20K a month that is $800. At €50K that is $2,000. A senior buyer costs €5-8K a month and still sleeps. Mark's first audit found €4K a month in waste. The $199 floor is there if spend is lower. The first audit is read-only. 7 days free. Card on file. Billing starts day 8.
If your account sits near the top of the €20K to €100K range, Sam's is the closest one here. 2,400 SKUs of jewelry at €95K a month. Every other card says who is speaking too.
Plugged it in on a Friday. Monday morning the audit had 21 negative search terms, three placement lists, and a list of bleed SKUs. Net saved in the first week was €4,182. The agency we used before missed it for two years.
We were about to hire a third junior buyer to keep up. Scaley handles the day-to-day across all four brands and our lead just reviews the suggestions. Saves us around 15 hours a week and we never made the hire.
The labelizer alone reorganized 2,400 SKUs into proper margin and velocity tiers. ROAS jumped 38% the same week. I'd have paid for it just to skip the spreadsheet work.
Most of these tools require a 40-minute setup call. Scaley I plugged in, got the audit, started scaling. Account went from break-even to 2x revenue in 60 days. My CFO is finally happy.
We ran ZenoX for years and kept hitting the same wall - same audits, same scaling rules, same exclusions on every account. Scaley is what we wished existed. Now it runs the boring 90% so the team can focus on strategy and creative.
Before Scaley our buyers spent half their week on audits, exclusions, and feed labeling. Now they spend it on strategy with clients. We onboarded 14 new accounts last quarter without adding a single buyer.
I run ops at Scaley because I lived the pain. Audits in spreadsheets, exclusions once a quarter, scaling moves nobody could explain. Scaley turned all of that into a chat window. The team ships it, the team uses it.
An agency can give you back the hours. Doing it yourself keeps you in control. Scaley is for the awkward middle, where the daily searching comes off your plate and you and your strategist keep the decisions.
| Feature | Agency retainer | DIY + freelancers | Scaley AI |
|---|---|---|---|
| Setup time | Depends on the agency and the handover | Depends on the hours you have | Under 5 minutes |
| Monthly cost | €3-8K retainer at this spend | The freelancer's fee, plus your own review time | $2,000/mo at €50K spend |
| Scales with spend | Bounded by the size of the team on your account | Stuck until you hire someone | The price follows the spend it manages. 4%, with a $199 monthly floor |
| Can you see the work | Varies by agency | You build it | Every change logged with the reason behind it, and nothing runs without your sign-off |
| Lock-in | Some ask for a 3-6 month term. Many do not | You depend on one person | No contract and no minimum term |
| When the account moves | Depends on the team and the scope | When someone has time | Search terms, SKUs and scaling chances checked around the clock, not on the evening someone has spare |
| Who owns the account | Usually yours. Worth confirming in the contract | You own it | Yours, always |
Operator work without the full retainer. Pair us with your strategist.
Scaley found the waste in Mark V.'s apparel account, he approved the list, and €4,182 stayed put that first week. The fee is 4% of the spend Scaley manages, so €20K a month is $800, €50K is $2,000, €100K is $4,000. A retainer for the same account runs €3-8K. Your first seven days are free, and the $199 floor is there for accounts smaller than yours.
Example: $20K/mo spend = $800/mo · $50K/mo spend = $2,000/mo · $100K/mo spend = $4,000/mo
What you are actually buying is the end of checking the account at midnight, without handing over the final say. At €50K a month that costs $2,000, where a retainer runs €3-8K. One apparel founder was paying €5K for his and moved the difference into creative.
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Connect in under five minutes and what comes back is a list of what to fix. Not ready to plug the account in yet? The two-minute quiz gives you a score without a signup or a Google Ads login.
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