ScaleyGoogle Ads Glossary: Terms Explained Simply
Every Google Ads word a store owner trips over, in plain English. Each one has a short definition, how it works, an example for a store and the mistakes to skip.
A
Ad Sizes
All 20 uploaded display ad sizes, plus responsive display ad image and logo specs.
Read the definitionAssets (Ad Extensions)
Sitelinks, callouts, structured snippets, promotions and images, with Google's limits.
Read the definitionAudience Segments
In-market, affinity, custom, your data, Customer Match and lookalikes, and where each works.
Read the definition
C
D
Demand Gen
Image and video ads on YouTube, Discover, Gmail and the Display Network.
Read the definitionDisplay Advertising
Image ads on 2 million+ sites and apps: targeting, pricing and the Demand Gen move.
Read the definitionDynamic Search Ads (DSA)
Search ads targeted from your website content, and the AI Max upgrade dates.
Read the definition
E
F
G
I
L
M
P
R
More Terms, Answered
These terms already have a full answer page of their own.
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