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Scaley vs PPC.io Agents

Scaley vs PPC.io Agents: Live Today or Waitlist

PPC.io Agents is $99 a month, built for PPC teams, and still a waitlist. Scaley is live today for store owners who run their own Google Ads. I sell one of them.

PPC.io Agents is not open to the public yet. On 6 November 2026 its button says "Get early access", and its own Wasted Spend Agent page says "Coming soon". Its stated price is $99 a month per account, not final yet. Scaley is live today, for stores that run their own Google Ads. I run Scaley and ZenoX Media.

Written and reviewed by

PPC.io Agents is a set of AI agents for Google Ads from PPC.io. The first one, the Wasted Spend Agent, finds where budget is wasted and ranks the fixes by likely cost. You approve every change. Scaley is the AI media buyer I built for stores that run their own Google Ads. Scaley Consultant reads your screenshots and connects to nothing. Scaley Media Buyer reads the live account and cannot change a setting. Only Suite writes, after your yes on each change. The big split is simple. Scaley is live. On 6 November 2026, PPC.io Agents is an early access list.

PPC.io Agents compared with Scaley AI, row by row
FeaturePPC.io AgentsScaley
Can you use it todayNot yet. Buttons say "Get early access"Yes. Pick a level and start
Built forPPC teams: seats, projects, one account or an MCC, up to 100 accountsStore owners who run their own Google Ads
Price$99 a month, first account included, then $50 down to $25 per account. Not finalConsultant $99/mo flat, for all your stores. Media Buyer $99/mo for all your stores + 1% of total ad spend. Suite $199/mo for all your stores + 4% of total ad spend
Free trial7 days, 5 seats, 5 accounts, 50 agent runs. Card not stated3-day free trial. Card required. Cancel anytime
What works todayOne agent, Wasted Spend. Eight more Coming soonWasted search terms and products on the live account, plus the Shopping feed
Shopping and ShopifyShopping Auditor Coming soon. Shopify listed as ExploringBuilt for Google Shopping and Merchant Center. Suite connects Shopify
Who says yes"You approve every change"Suite asks on every change. Consultant and Media Buyer change nothing
ReviewsNone found on Trustpilot, G2, Capterra or RedditNew too. Trained on ZenoX Media's own data

PPC.io Agents Is a Waitlist. Scaley Is Live

PPC.io's side is quoted off ppc.io/agents, ppc.io/agents/wasted-spend-agent, ppc.io/pricing and ppc.io/waitlist, all read 6 November 2026.

  1. Can you use it today? Not yet. PPC.io's agents page says "Agent 1 is ready". But its buttons say "Get early access", and the form says "We email you the day early access opens." The Wasted Spend Agent's own page says "Coming soon" and "Join the waitlist". The pricing page still says "Beta planned for 1 October". Scaley is live. Pick a level and start today.
  2. Who it is built for. PPC.io sells Agents for the Google Ads work "your team repeats every week". It counts seats and projects, connects one account or an MCC, and runs to 100 accounts before you "Talk to Stewart". That is a tool shaped for a PPC team. Scaley is built for the store owner who runs their own Google Ads.
  3. The bill. PPC.io's agents page says "$99 a month", with your first Google Ads account included. Accounts 2 to 5 cost $50 each, 6 to 20 cost $40, 21 to 50 cost $30, and 51 to 100 cost $25. Ten accounts come to $499 a month. It takes no cut of ad spend. Its waitlist page says the final figure goes to the list "before it goes on the site", so $99 is a stated price, not a locked one. Scaley Media Buyer is $99 a month plus 1% of ad spend. On one account, PPC.io's stated price is lower as soon as you spend anything. Scaley Consultant is $99 a month flat. Scaley Suite is $199 a month plus 4%.
  4. What it does today. One agent: Wasted Spend. PPC.io says it "finds your wasted spend and blocks it". Eight more are "Coming soon", including the Shopping Auditor and the PMAX Advisor. Scaley Media Buyer names the search terms and products that lost money, on the live account, today. It answers when you ask. It does not scan on its own. Every day the Labelizer in Scaley Suite checks each product: what you make on it, and how fast it sells. Then it gets new labels ready for Merchant Center.
  5. Stores and Shopify. PPC.io lists Shopify / CRM as "Exploring". Its demo store counts a sale as "A paid Shopify order", so stores are in its plans. Scaley Suite connects your Shopify store today.
  6. Who says yes. Both of us ask first. PPC.io's agents page says "You approve every change". Its last step is "Keep what you agree with. Send it to Google Ads in one go." Its agent pages also say you "Connect Google Ads with read-only access". Those two lines do not fit together, so ask PPC.io how an approved change reaches the account. Scaley Media Buyer is read-only and cannot change a setting. Scaley Suite writes, and only after your yes on each change.
  7. Trying it. PPC.io's agents page offers 7 days "on your own accounts", with "5 seats, 5 projects and 50 agent runs". It does not say whether a card is needed, and the button leads to early access. Every Scaley level gives you 3 days, card required. On paper, PPC.io gives you more days.
  8. What users say. Nothing yet. Trustpilot has no page for ppc.io. A search of G2, Capterra and Reddit on 6 November 2026 found no PPC.io reviews. That fits a product still on a waitlist. Scaley is new too. It was trained on data from ZenoX Media, my Google Ads agency: $200M+ in client revenue tracked through our campaigns, across 400+ store accounts. That record is the agency's, not a Scaley result.
  9. Who is behind it. PPC.io is Stewart Dunlop's company. Its homepage says he built an agency to 100+ clients, including HelloFresh and Udemy, then sold it. That is real experience. It is the old agency's record, not a track record for Agents.

If you run a PPC team with many accounts and can wait for a launch, watch PPC.io Agents. If you own the store and want the account read today, start with Scaley Media Buyer.

See the Waste in Your First 3 Days

You get 3 days free on every level, card required, and Media Buyer reads the live account.

  1. Day 1

    Media Buyer Connects. Nothing Changes

    On Media Buyer you sign in with Google and never share a password. The read cannot change a setting. Consultant uploads a file instead.

  2. Then

    You Read What It Found

    Media Buyer names the waste, with the spend next to it. On Suite, each fix waits until you say yes to that line.

  3. Day 3

    You Decide. What You Approved Stays

    On day 3 you decide if the answers earned the bill. Cancel before the trial ends and you pay nothing. Every change you said yes to stays in your account.

We take your card upfront. Your first base fee is charged when your trial ends.

Skip the Waitlist. Read It Today

PPC.io Agents says $99 a month for one account, and sends the final figure to its waitlist first. On one account, that stated price is lower than Scaley Media Buyer, which is $99 a month plus 1% of ad spend. What the difference buys: Media Buyer reads your live account today, read-only. Scaley Consultant is $99 a month flat and never connects. Scaley Suite is $199 a month plus 4% and writes only after your yes. Media Buyer and Suite carry the Leak Guarantee. Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill. Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill.

3-day free trial. Card required. Cancel anytime

3-Day Free Trial

Scaley Consultant

$99/mo flat

One fee. Any number of stores

Always $99 a month

3-day free trial. Card required. Cancel anytime

  • Trained on ZenoX Media's own data, not forum threads
  • Upload screenshots, CSVs and reports. One straight answer
  • VIP seat included (normally $299/mo)
  • Weekly live calls with Chris, the founder
  • The ZenoX Scaling SOP Vault: every playbook behind our client stores
Most Popular

Scaley Media Buyer

$99/mo + 1% of total ad spend

One fee. Any number of stores

10 stores, $50K total spend: $99 + $500 = $599 a month. Not $990. The base is paid once.

3-day free trial. Card required. Cancel anytime

Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Consultant
  • One-click Google Ads connection, read-only
  • Reads live campaign, product and search term data
  • Ask any hour, 24/7. It answers from the live account
  • 1% of your total ad spend. No minimum, no cap
  • Ask Scaley where your money leaks. See the waste right away
  • Weekly live calls with Chris, the founder
3-Day Free Trial

Scaley Suite

$199/mo + 4% of total ad spend

One fee. Any number of stores

10 stores, $50K total spend: $199 + $2,000 = $2,199 a month. Not $1,990. The base is paid once.

3-day free trial. Card required. Cancel anytime

Leak Guarantee: any month we show you less waste than your bill, we refund it

See the conditions

Wasted spend means money spent in that 30-day billing cycle on search terms and products that, over 14 days, passed Scaley's spend line and made back 1.7 times their cost or less. Your conversion tracking has to be working, your ads have to be running, and your Google Ads account has to stay connected to Scaley. It covers every paid bill. Ask within 14 days of the bill. Full terms

  • Everything in Scaley Media Buyer. The Suite can also make changes. Each one waits for your yes
  • More budget for winners, with the reason (Scaling Rules)
  • Every product sorted by the Labelizer: Hero (best earners), Workhorse (steady margin) or Bleed (losing money)
  • New product labels every day, each queued for your yes
  • Finds dead search terms and products daily, queues them to cut
  • The same dashboard ZenoX Media clients use
  • See what to scale, what to cut, and your best price bands
  • Each change waits until you approve that line
  • Ask Scaley where your money leaks. See the waste right away
  • Weekly live calls with Chris, the founder

Pick Scaley If

  • You own the store, run your own Google Ads, and want help today, not a spot on a waitlist
  • Google Shopping and the feed are where your money goes. PPC.io's Shopping Auditor is still Coming soon
  • You want Scaley Media Buyer to read the live account, read-only, and name the search terms and products losing money
  • You want a price that is on the page now. PPC.io sends its final figure to the waitlist first
  • Your store runs on Shopify. Scaley Suite connects it. PPC.io lists Shopify as Exploring
  • You want to start from a screenshot. Scaley Consultant is $99 a month and connects to nothing

Pick PPC.io Agents If

  • You run a PPC team or many accounts. PPC.io prices by account: $99 for the first, down to $25 each past 50
  • You want no cut of ad spend. PPC.io's stated price does not move with spend
  • You can wait. Join its waitlist and you hear the final price first
  • You want Meta Ads and GA4 next. PPC.io lists both as Next. Scaley covers Google only
  • Your problem is the landing page. PPC.io's Postclick is live: a free audit, then $70 or $200 a month for new pages
  • You want people to run it for you. PPC.io sells a done-for-you service at $3,000 a month flat
Bottom line

PPC.io Agents looks like a careful tool for PPC teams, and it asks before changes, like Scaley Suite does. But on 6 November 2026 it is a waitlist with one agent and a price that is not final. If you own the store and the ads cost you money now, start with Scaley Media Buyer. It reads the live account today and cannot change a setting. Scaley Suite adds the dashboard ZenoX Media clients get: what to scale, what to cut, price bands and categories.

Questions About PPC.io Agents, Answered

PPC.io Agents is a set of AI agents for Google Ads from PPC.io, Stewart Dunlop's company. The first, the Wasted Spend Agent, finds where budget is wasted and ranks the fixes. You approve every change. Eight more agents are listed as Coming soon. Read on ppc.io/agents, 6 November 2026.

Ask Where Your Ad Money Went

Scaley Media Buyer connects read-only. Within minutes of connecting, it names the search terms and products that lost money.

3-day free trial. Card required. Cancel anytime