Scaley15 hrs/week saved, stopped hiring junior buyers
Multi-brand home decor group was about to hire a third junior media buyer. Plugged in Scaley instead — their lead now reviews AI suggestions in 45 minutes a day.
The challenge
A multi-brand group (4 DTC brands, €420K combined monthly spend) was drowning in operational work. Two junior media buyers spent 60% of their week on exclusions, budget tweaks, and reporting. The head of growth was considering hiring a third junior just to keep up.
What Scaley did
- Connected all four ad accounts via the MCC integration — one Scaley workspace
- Turned on the exclusions engine across all brands, which immediately started mining negatives daily instead of quarterly
- Consolidated reporting into a single weekly Slack digest that went to the head of growth and each brand lead
- Scaling rules engine took over day-to-day budget moves, with junior buyers now reviewing and approving rather than executing
The results
Within 90 days, the group was saving 15+ hours/week. They didn't make the third hire. ROAS across all four brands lifted an average of 22%. The head of growth moved one of the junior buyers onto creative briefs.
“We stopped hiring junior buyers. Scaley handles the account and our lead just reviews the suggestions. Saves us like 15 hours a week.”
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