ScaleyDaily Exclusions Saved 15 Hours a Week
A multi-brand home decor group was about to hire a third junior media buyer. ZenoX Media, the agency behind Scaley, did the operator work instead. The lead now reviews the flagged work in 45 minutes a day.
The Challenge
A multi-brand group (4 DTC brands, $420K combined monthly spend) was losing the week to the account. Two junior media buyers spent 60% of their week on exclusions, budget tweaks, and reporting. The head of growth was about to hire a third junior just to keep up.
What ZenoX Media Did
- Connected all four ad accounts through one MCC workspace
- The team started mining negatives daily instead of quarterly
- Consolidated reporting into a single weekly digest that went to the head of growth and each brand lead
- The scaling rules proposed the day-to-day budget moves. Junior buyers reviewed each one and approved it, instead of typing the change themselves
The Results
Within 90 days, the group was saving 15+ hours a week. They didn't make the third hire. ROAS across all four brands lifted an average of 22%. The head of growth moved one of the junior buyers onto creative briefs.
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“We stopped hiring junior buyers. ZenoX handles the account and our lead just reviews the suggestions. Saves us like 15 hours a week.”
Now There Is Somebody Qualified to Ask
The search terms report is open and the money already moved. Start the 3-day trial and ask where it went.
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