Scaley15 hrs/week saved, stopped hiring junior buyers
Multi-brand home decor group was about to hire a third junior media buyer. Plugged in Scaley instead - their lead now reviews AI suggestions in 45 minutes a day.
The challenge
A multi-brand group (4 DTC brands, €420K combined monthly spend) was drowning in operational work. Two junior media buyers spent 60% of their week on exclusions, budget tweaks, and reporting. The head of growth was considering hiring a third junior just to keep up.
What Scaley did
- Connected all four ad accounts via the MCC integration - one Scaley workspace
- Scaley immediately started mining negatives daily instead of quarterly
- Consolidated reporting into a single weekly digest that went to the head of growth and each brand lead
- Scaling rules engine took over day-to-day budget moves, with junior buyers now reviewing and approving rather than executing
The results
Within 90 days, the group was saving 15+ hours/week. They didn't make the third hire. ROAS across all four brands lifted an average of 22%. The head of growth moved one of the junior buyers onto creative briefs.
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“We stopped hiring junior buyers. Scaley handles the account and our lead just reviews the suggestions. Saves us like 15 hours a week.”
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