AI Disclosure

Scaley AI uses artificial intelligence and machine-learning models to help customers operate their paid-media accounts. This page explains how, what the limits are, and what you stay in control of.

What the AI does

• Analyzes data from your connected ad accounts, product catalogs, and store
• Surfaces recommendations (budgets, bids, negative keywords, product labels, campaign structure)
• Applies changes automatically when you turn on an automation and set its scope
• Generates natural-language summaries, reports, and explanations

Every recommendation and every automated change is traceable in the product. You can audit the logic, the inputs, and the result.

What you stay in control of

• Which integrations Scaley can access, and what scopes you grant
• Which automations are on or off
• The limits for automated actions (budget caps, bid ranges, eligible campaigns)
• Reverting or overriding any change Scaley applied
• Disconnecting your accounts at any time

Scaley is a decision-support tool. You are the advertiser of record. You retain human oversight over every automation you turn on.

Limits of the AI

AI outputs can be wrong, incomplete, biased, or miscalibrated. Even a well-configured automation can make changes that do not work out. Recommendations are generated from the data available at the time and from models that are updated over time. Past performance and benchmark numbers do not predict future performance. For the full picture on performance risks see our Terms of Service and Results Disclaimer.

Data we use to train and evaluate models

We use de-identified, aggregated data to evaluate and improve our models. We do not train public AI models on identifiable customer data or on personal data about your end customers. Where we use third-party model providers for inference, we do so under zero-data-retention configurations where applicable. Customer data sent for inference is not used by those providers for their own training. For the current list of operational sub-processors, including AI inference providers, see our Sub-processors page.

Platform-specific obligations

If a platform you connect through Scaley (for example, Google Ads or Shopify) requires you to disclose AI-generated or AI-modified content, you are responsible for making those disclosures in the platform's own tools. Scaley does not file platform-side disclosures on your behalf.

Solely automated decisions under GDPR

Scaley does not make solely automated decisions that produce legal or similarly significant effects on individuals within the meaning of Article 22 of the GDPR. Our automations act on ad-campaign configuration (budgets, bids, keywords, audiences, products, labels), which is operational, not a decision about an individual's legal status. If this ever changes we will update this page and notify affected customers.

Questions

Email hello@scaleyai.com with any questions about how our AI works or how your data is used.